Hospitality (BA HONS) Project: London Tourism Brochure Design

This project focuses on the design and development of a digital brochure for London tourism, as part of an investigation into specialist practice within the Hospitality (BA HONS) pathway, specifically focusing on branding. The project begins with an introduction to the concept of branding and its importance in attracting tourists, followed by mind maps to brainstorm ideas. Secondary research explores the elements of effective brochure design, including visual consistency, compelling content, and digital accessibility. The final design outcome is a digital brochure for London tourism, emphasizing historical aspects and iconic attractions. The brochure aims to inform, engage, and persuade potential tourists through concise information, striking visuals, and effective formatting. The evaluation report reflects on the use of mind maps and mood boards in the design process, the areas for improvement, and the impact of research on the final design. The project references examples of branding through tourism brochures and concludes with a bibliography of sources.

Investigating
Specialist Practice
DIGITAL
PORTFOLIO

http://www.free-powerpoint-templates-design.com
Step 2: Introduction
The selected professional pathway chosen for this investigation
is Hospitality (BA HONS) and the concept is about branding.
Furthermore, the chosen area of creative specialism for this
research is tourism brochure design. The concept of branding is
crucial for success of hospitality organization specifically the
ones engaged in travel and tourism sub sector because it attracts
travellers by promoting the benefits of specific establishment or
destination effectively (Avila-Robinson and Wakabayashi, 2018).
Final design of this business project is of appealing tourism
brochure for London.

Step 3: Mind Map 1
Hospitality (BA HONS)
Branding
Promise
Competitive
edge
Higher brand
recognition Compelling
Content
Attractive
Cover
Elements of
branding
Hospitality service
types
Role of
branding
Tourism
Brochure
Position
Event and
meetings
Food and
Beverage
Lodging
Travel and
Tourism
Personality
Traits
Story
Travel and
tourism
Transportation
Increase
online sale
Association
Tour
Operators
Travel
agency

Step 4: Mind Map 1

The brochure is consistent in
terms of suing specific colour
scheme, type of content and
reliance on visual information
for persuading the consumer.
Marketing consistency helps
build the public perception of the
brand (Xu, Huang and
Whitmarsh, 2020).
.
The sections of
this brochure
are clearly
divided with
usage of
effective visual
elements
including
images and
different colours
to helps the
consumer intake
information and
navigate the
different parts
of the brochure.
This three section brochure effectively communicates the
branding element to the consumer and offers them relevant
content as to why the consumer should chose them over
others. Traditionally brochures have three sections to
make them compact (Rainoldi and et. al., 2018).
The branding elements including the logo, the website at which more
information can be gained along with the data about nearest locations at
which services of the hospitality travel and tourism company are available. In
this way it fulfils its objective of promoting brand of the company, increasing
online sale and interaction along with competitiveness.
Step 5: Secondary Research

Step 6: Final Mind Map
Tourism Brochure
design
Simplicity
To
persuade
To Inform
To engage
Font
Content
Visual
Data
Formatting
Purpose
Elements
Characteristics
Digital tourism
Brochure
Digital
accessibility
Educational Call to
Action
Consistency

Step 7: Research
The Brochure for Paris
tourisms is simplistic yet
detailed carrying every data
that the consumer might
want to know. Tourism
marketing needs to be
informational (Mulet-
Forteza and et. al., 2018).
The content of the digital
brochure is clear and directs
the viewer to online links
through which appropriate
The purpose of informing, engaging and persuading the
consumer is doe effectively with the help of concise
information, spectacular imagery and effective format.
The map data offered in the brochure engages the
consumer while the detailed and specific data is helpful
in persuading and informing the consumer.
Consistency in the type of branding style
which is of sophistication and call to action
with the help of prices for touring the city at
different times are listed in this brochure. It is
educational as it provides the consumer data
about electing right dinging and time for
visiting the city.
This digital brochure is accessible through the internet
and also provides information supporting digital
engagement. Consumer interaction with the company is
supported through engaging promotional material online
(Sharma and Sarmah, 2019). Its font size is appropriate
and the formatting of map images and textual data is

Step 8: Final Mood Board

Step 9: 3 Key References Images
Annotation: The present digital Brochure for Ritz
Carlton yacht is more focused on aesthetics and inviting
the consumer to the cruise tourism environment instead
of being strictly educational or informational. In the
current age most information is shared visually instead
of text which has led to brands depending more on
visuals instead of content in their marketing material
(Styvén and et. al., 2022). Here high definition images
and compelling content is used to transport the
consumer to the environment of the cruise s that the can
be persuaded to click the below link to Ritz Carlton
yacht and take action of purchasing the services.
Additional information could have been added to ensure
that consumers get brand specific information
Reference Image 1
Source: The Ritz-Carlton Yacht Collection, 2022.

Step 9: 3 Key References Images
Annotation: This is a very good example
of branding through tourism brochure.
Here digital graphics, textual data and
catchy tagline are used to persuade the
consumers so that they visit the rock
resorts. It is simplistic informational with
creative use of font, formatting and
content. It engages informs and
persuades consumers through stand out
content and effective consistency. The
area for improvement is including call to
action by adding communication
information about the brand. Hospitality
sales depend on call to action because it
increases direct bookings (Dhiman and
Arora, 2020).
Reference Image 2
Source: Rock Resorts, 2022

Step 9: 3 Key References Images
Annotation: This is suitable tourism
Brochure for Dubai because it provides
accurate information and persuasive
arguments for visiting the region. The
formatting and visual imagery also creates
a specific exotic brand image for the city.
Foreign tour and travelling (Lin, Chiang
and Wu, 2018) locations require destination
specific branding to attract international
travellers. Finally, the dessert attractions of
the Dubai travel and tourism are also
effectively showcased and branded with the
help of this brochure. The only area which
could have been improved is reducing the
text to bullet points to make it look less
cluttered.

Awesome
Presentation
Step 10: Statement of Intent
It is understood from the secondary research done on the purpose
characteristics and elements of brochure and digital brochure the
intention of this business project is to prepare and appealing and
accessible digital brochure for London Tourism. The final
outcome includes a unique and sophisticated brochure about
London tourism which is digitally accessible and celebrates the
tourism history and attractions of the city. In this the final design
outcome of this project will offer a tourism brochure for London
tourism which supports its global branding after considering
different aspects of brochure design and the purpose of tourism
branding.