Comprehensive Business Plan: CARE HOME Healthcare Services, London

This business plan outlines the establishment of CARE HOME, a healthcare service provider based in London, UK, focusing on delivering quality care services to individuals and patients. The plan details the business's overview, including its core services, immediate and future aims, and required seed capital. It explores the management structure, highlighting the team's skills, roles, and responsibilities, while also identifying skill gaps and potential recruitment needs. A market analysis defines the target market and competitive advantages, supported by market research and competitor analysis using a SWOT framework. The marketing strategy encompasses product, price, place, and promotion elements. Operational aspects cover premises, equipment, legal requirements, and insurance. Cost and pricing strategies are discussed, along with cash flow forecasts for the next three years, projecting sales and net profit. The plan concludes by emphasizing the importance of strategic planning, market analysis, and a well-defined marketing approach for the success and sustainability of CARE HOME.

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Table of Contents:

Section One A
Scenario: A: B:
Business Overview(approx.250 words)
1.1 Business summary: Please write business outline. (who,what,where, When and
how)
CARE HOME would perform into health & care sector that is located in London, United Kingdom and
also renders care services to individuals and patients. Basically, it might be smaller care centre but it have
around 50 beds as during COVID-19 there is shortage of bed and other equipments. It develops a business
to attain the growth and achieve objectives. Additionally, they provides quality facilities and services to
all individuals. Along with this, they would grab the attention of government as well as can maximise the
sustainability into market for longer time period.
1.2 Describe your core product or service:
The core services of CARE HOME is to facilitate the quality and good care services to patients and
individuals.
1.3 Your immediate and future business aims:
The immediate as well as future business aim of CARE HOME for becoming a international care services
facilitators to all patients and individuals. Moreover, the main intent of this is to obtain 40% within global
marketplace through rendering quality services and care, medicine and so on to person who came there

for treatments.
1.4 Please state the amount of seed capital requiredand partner
investment : (Up to a maximum of £40,000 – see ‘Assignment Scenarios’
doc. for clarification)
Particulars Calculation Amount
Sales £50*200 £10000
Less: variable cost £3*200 £600
Contribution Sales-variable cost £9400
Less: fixed cost £10000
Less: estimated cost of sales £10*200 £10000
Net profit £40000

Section One B
Management structure.(approx.250 words)
Management structure is regarded as how entity arranges its managerial hierarchy.
Within among all companies, a hierarchy exists. Additionally, the particular
hierarchy determines the lines of management , communications, role &
accountabilities of those firms.
1.5b Professional team skills: (Outline individual team members transferrable and
professional skills as per your current CVs only).
Within CARE HOME, there are essentially two directors and one supervisor within
ventures. Additionally, their management follows their point of differences from
competitors that are being small family management addition to focuses on
qualitative as well as happy and proficient staffs. Initially they employed about 15
staff who conducts its activities among 10 to 15 hours into a week.
1.6b Each team member’s roles and responsibilities:
The team of management understand the differences point that would modify the
growth of management. Additionally, there could be requirements for efficacious
team of management that are desires to be hire. Whereas on other sides, one
individual would control advertising as well as distribution practices but this might
have efficient capabilities in specific areas. Along with this, the managers would
require while managing the intent of business. This particular business would drives
through director and managers of specific entity. As manager are accountable for
managing the activities of ventures as well as conducts whole effective course of
practices. Also the other caring staffs would be answerable for taking care of

various patients who are coming there for its treatment.
1.7b. Identify your company’s skill gaps, then chose one role and create a
legal advert with the skills required and their roles and responsibilities.
The gaps of skills are that not whole staffs are hired for specific role is much
proficient for performing effectively within all situation and pressures. For this,
training and development programme would be performed for them. In addition to
this, several recruitment advertisements might be also rendered for different roles
such as nursing staff, ward boy, doctors and others.

Section Two A
The market/customer profile.(approx..250 words)
2.1a Describe your target market profile and where are your proposed
customers based:
The targeted marketplace of CARE HOME is London, UK. In this, the competent individuals are infected
and unhealthy individuals who do not get proper care & medicines daily. Additionally, most of the people
die due to lack of care services and medical treatment. Therefore, the main targeted people of CARE
HOME are infected and unhealthy individuals of United Kingdom mainly into London.
2.2a Describe your perceived competitive advantage/USP:
USP is undertaken as the unique selling price in management structure canvas. Moreover, it is the
strategies of marketing to create awareness among individuals related to its care services that its firms
management are rendering to them and also improve their brands goodwill higher. Therefore, the
competitive advantage or USP of CARE HOME is facilitating quality services and caring staff along with
advanced equipments for its patients. Also, they provide 24*7 and free services to poor people effectively
and efficiently.

Section TWO B
Marketing(approx.300 words)
2.3bExplain your market research with references,
In context of CARE HOME, the market research is conducted as this is the process for ascertaining the
quality care services. Moreover, it allows an entity for discovering the targeted market as well as gain its
perceptions and gaain feedbacks from individuals related to their interests in services or facilities. For
this, the research of market would be performed with aids of secondary research method. In addition to
this, it has been evaluated that due to COVID-19 enhances the number of patients. So, the admission rate
of hospital during COVID -19 into England enhanced up to 11.26 per individuals at end of March, 2022.
Also, admission rate maximise into most English regions as well as for much age groups into latest
weeks.

2.4b Competitor analysis
(Based on your market research, analysetwo key competitors and explain
how your business will compete with them) (You may consider a SWOT
here)
SWOT analysis of CARE HOME evaluates themselves through their strengths, weaknesses,
opportunities and threats. Additionally, it is a proven framework of management that enables their
business performance in comparison to its rivals. So, SWOT analysis of CARE HOME is as follows:
Strengths Weaknesses
 This would be the non profitable care centre
and having proficient & experienced staffs.
 Emergency response system along with 24
* 7 emergency helpline, fast and effective
responses.
 It also provides quality services and
facilities.
 The much efficient and experienced
surgeons.
 Bounded concentration upon exploring
beside United Kingdom.
 Less concentration upon opening events and
not partnership activities.
 Less number of staff.

Opportunities Threats
 They would able to utilise advanced
medical equipments and treatments.
 High competitors.

2.5b Marketing strategy
(describe your marketing strategy, with reference to researched
materials. Identify the most appropriate strategies, (You may consider a
4 or 7ps etc. )
Marketing strategy is describes as the business whole game plan in order to reach the perspective of
clients as well as turning them in consumers of its services and facilities. Additionally, this includes the
firm’s value proposition, key brand messaging, and information on targeted consumer demographics and
other higher level components. So, CARE HOME use marketing mix which are discussed below:
Product: The commodities or services which are being facilities that delivers advantages to those who
undertakes it. So in respect of CARE HOME, they provide quality and effective services.
Price: CARE HOME is adopting the lower services pricing costs.
Place: For this, CARE HOME provides the quality services to all people but much focuses towards
London People.
Promotion. In respect of promotion, CARE HOME adopts social media channels such as face book, insta
and others.

Section Three A
Operations and logistics(approx.150 words)
3.1a Premises and location.:
The location and premises where they want to introduce their CARE HOME is London, UK.
3.2 Equipment& Set up Costs and suppliers:
Product Supplier Cost.
Advance
Rent/deposit
3.2a Transport needs:
3.2a Legal requirements:
Partnership Agreement etc.
3.2a Insurance requirements:
Business Insurance etc.
3.2a Other required Certifications:
3.3 Fixed monthly Costs as per cash flow:
Items Costs

Section Three B
Costs and pricing strategy(approx.150 words)
Product/service name ( Select a single unit)
Cost to your business per unit
Price you charge per unit
Profit margin (£)
Profit margin (%)
(Profit / Price x 100 = Profit margin)
Mark up (%)
(Profit / Cost x 100 = Mark Up)
3.4b Your Pricing Strategy:
CARE HOME is adopting the lower services pricing costs.
Section Three C

Cash Flow forecasts(approx.150 words)
3.5cRealistic cash flow Sales and costs forecast, including next 3 years’ projections, assuming you’ve received the start-up fund’s
you’ve requested. (Please edit to suit your need)
Jan Feb Mar Apr May June July Aug Sep Oct Nov Dec Total
CASH IN:
Sales
Loan
Owner’s money
Other investment
Total Cash In
CASH OUT:
Set-up Costs (per
3.2)
Variable Costs:
Materials.
Direct labour
Fixed Costs:
Salaries
Rent.
Rates
Staff Wages.
Utilities/Gas/Elec
Phones.
Freight & Postage
Stationary.
Promotion & Ad.

Website.
Accountant
Legal
Transport
Vehicles
Insurance
Maintenance
Computers.
Misc.
Loan repayment.
Interest on loan.
Total Cash Out
Net Cash In/(Out)
Opening cash
balance
Closing cash
balance
3.5.1 C: Three-year projections, annual proposed sales and Net profit only
3.5.2 C:Notes and assumptions to cash flow and projections:
Conclusion:
As per the above, it has been concluded that, it is essential for all firm to develop a business plan for their expansion, growth and others. Additionally, for
it, it is much essential to decide the appropriate place, price and promotion strategy. Along with this, SWOT analysis are also performed which would

aids them in understanding their new business strengths, weaknesses, opportunities and threats. Also, it is vital to develop market strategy as it is known
to be business whole game plan in order to reach the perspective of clients as well as turning them in consumers of its services and facilities. Additionally,
this includes the firm’s value proposition, key brand messaging, and information on targeted consumer demographics and other higher level components.

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