London City Hall: Challenges, Recommendations, and Strategies Report

This report presents a case study of London City Hall, examining its operations and the impact of external environmental factors. The introduction provides an overview of the building's design and purpose, highlighting its role in attracting tourists and hosting various events. The main body delves into political, economic, and social factors affecting the City Hall, including Brexit, GDP trends, inflation, and population changes. The report then offers recommendations for enhancing sales and marketing strategies, particularly through online marketing and social media. It identifies the growing competition within the event industry as a major barrier and suggests strategies to overcome it, such as market research, competitive pricing, and focusing on the organization's strengths. The conclusion summarizes the key findings and emphasizes the importance of adapting to the external environment and developing effective strategies for sustained success. The report emphasizes the use of online marketing to reach a wider audience and overcome barriers in the competitive market.

London City Hall

Contents
Introduction.................................................................................................................................................3
Main body...................................................................................................................................................3
External Environmental Factors...............................................................................................................3
Recommendations...................................................................................................................................5
Barriers which are faced by London City Hall..........................................................................................6
Conclusion...................................................................................................................................................8
References...................................................................................................................................................9

Introduction
London City Hall is located in the Queen's walk London which was owned by the
Government of UK. It was designed by Norman Foster and opened in 2002. The building has an
unusual, bulbous shape where the architecture is intended to reduce their surface area and
improve the energy efficiency in order to consume the excessive use of class. It has 10 floors and
the building was rounded by the glass and gives an excellent view over London. It has a variety
of Banquets conferences and filming places which are very famous and useful in order to attract
tourists (Andersen and Skrede, 2017). In this report, it is being discussed about the London City
Hall case study and the major current macro environmental factors which have an impact on the
City Hall. The recommendation is also discussed in the report in order to develop the sales and
marketing strategies. Further, the challenges which are discussed which are facing by the London
City Hall and the solution which must be adopted by the authority in order to overcome these
challenges.
Main body
London City Hall provides a wide variety of conference hotels for conferences,
exhibition training seminars, corporate meeting product launches and many others, as it is the
beautiful European city of London which is situated in England. It is situated at the beautiful
location which has excellent access by road water or air transportation with a wealth of
accommodation. It is designed as a way to attract the tourist and located at a point within easy
walking distance of other places (Bucur and Udit Bhatia, 2021). It offers a unique cultural
experience as the city is famous for its history and culture.
External Environmental Factors
There are several external environmental factors which have an impact on the City Hall
of London and how these factors are affecting the county. London is known for cultural and
financial center and become the world’s largest city.
 Political factor: many factors determine the stability of the government such as rules and
regulations controlled or low corruption and effectiveness of the government policies.
When the government used to change in the rules and regulations then it will be difficult
for the organisation to stable for the longer period of time (Derudder and Taylor, 2018).

Brexit means the exit of British from the European Union. It is a movement which has
resulted in uncertainty e in the atmosphere where the government has prohibited the
freedom of trade. Many people have a belief that the withdrawal from you will result in
the prosperity of the economy and it will increase employment opportunities in the
Nation. This will result in the growth of an economy and help people in order to satisfy
their needs and wants in an effective manner (Engelen and et. al., 2017). The major
impact on the policies will be on the funding of the organisation which will be impacted
on the venue and different safety measures which must be adopted by organisation.
 Economic factors: there are several economic factors which can affect the UK such as the
GDP rate trends as in the year of 2019 the GDP of the country was 2.744 trillion US
dollar which resulted in getting the sixth position around the world. The UK has a diverse
economy where they used to provide equal opportunities for all the business
organisations in order to grow and flourish themselves in the competitive market (Gómez
and et. al., 2018). This resulted in adding the values in their customers and helping them
to enhance demand in the competitive market. In the current scenario the authority used
to take corporate text read from the companies by 19% and was reduced to 18% at the
end of 2020. It was just discussed but not applied because they have attracted more
investors in order to invest. The company has only 1.94 % of inflation rate and the
highest inflation rate was 3.1 % in the year of 2017. According to financial analysts this
is that the increment in the inflation rate is over. It is not a major problem which is faced
by the country. They have just 3.8 % people who are unemployed in the previous year. It
means that the people are earning more which resulted in higher capita income (Hall,
2021). When there is the changing in exchange rate of prices it will be impacted on the
nation and its economy. The higher rate of changing in pricing strategies it is important
for the organization to determine the loss which may be made by it in the upcoming
years. The changes in the interest rate it is necessary for the nation to determine the
higher rate which might be impacted on the nation and may harm their planning. This
may be made as an huddle in order to work within their planning.
 Social factors: there are several social factors which can affect the government and
population such as it is estimated that the population will reach 74 million people by the
end of 2039. Because it is observed that the birth rate is increasing and resulting in a

better labor market and health care system will be developed quickly (Hall, McDonnell
and O’Neill, 2018). It will be a great opportunity for the business in order to filter more
people as you are already known for the world's biggest consumer market. It is giving an
opportunity to the organisation in order to enhance their profitability. This helps in
developing the education system with the help of modern methodologies of teaching and
learning strategies. As the British education system is recognized worldwide. This will
result in enhancement in the income of every individual as they are required to satisfy the
needs and wants of their family members in order to develop their strategies to earn more
and satisfy their livelihood. The changes in the needs and wants of their targeted
customers will be effected on the operations of the organization as the common goals of
the organization is to attain the level of satisfaction of their targeted customers. It is
important for them to determine the trends which are going on in the market in order to
develop their strategies which will be used during achieving the targets of the firm. For
this the company must plan the group or class of the customers which they are targeting
to attract them so that they can avail their services. They must use social media marketing
platform in order to promote their services to the larger number of people.
Recommendations
From the above external environmental factors it can be said that it is necessary for the
London City Hall to develop some strategies in order to enhance their market share in the
competitive market. There are several steps which can be recommended to the organization in
order to attract their targeted customers while promoting their services to the large number of
people (He, Wang and Xue, 2018). The company can develop online marketing strategies with
the use of social media in order to attract customers towards the London City Hall so that they
can avail their services in a better manner which will be given an opportunity to generate more
revenue by providing their best services to the targeted customers. In the current scenario online
marketing plays an essential role in order to promote goods and services in the competitive
market. It saves the time and cost of the organisation and helps them to reach the targeted
customers without any barriers with respect to their areas.
Benefits of Online marketing
There are several benefits of internet marketing such as:

 It is inexpensive. It is the marketing where the business organization is not required to
demonstrate their products in the physical outlets. This helps in saving the cost of
maintance on such platforms (Jones, 2020). The London City Hall is also beneficial as
they can also viral their pictures of the event place and demonstrate the services which
they are providing in order to attract the clients towards it.
 It helps the customers to avail their services without any boundation with respect to the
working hours. This helps them to provide services 24*7.
 The Internet marketing is also provides a customized Advertising. As this helps them to
provide personalized offers to them. This helps them to build a true reflection of the
organization into the competitive market place. It is resulted in enhancing the amount of
sale with the help of proper records of their customers and also tracking their needs and
wants.
 It helps in reaching more people by the single click. The distance barrier can be overcome
with this kind of marketing technique. The organization is not required to demonstrate
their products and services at the physical stores.
Barriers which are faced by London City Hall
The major barrier which the company is facing in the present competitive market is
growing competition within the event industry. As the event planet business they come most
successful in the past years which motivate the new entrepreneurs to invest and start their
innovative idea in the event planning business (Lee and et. al., 2020). At some point the
customers are also frustrated about the competition in this industry. It is important for London
City Hall to determine how the competition is operating in the present scenario and further focus
on the resources and strength which is possessed by the organisation. This helps them to develop
their business in an effective manner to attain the common goals of the organisation. It is
important for the organisation to do basic market research before launching their idea in the
marketplace. It helps in developing an effective business plan to clarify their target market and
the competitors in order to attract more customers. The organisation must begin with the lowest
rates then the competitors in the hope of using low prices to attract the new customers (O’Brien
and Pike, 2019). This is called price undercutting. But this strategy is not effective when the
organisation has a great business objective in future.

It is a famous quote that "Honey attracts more Bees than Vinegar." It is a significant step
in order to avoid the negative emotions which may be faced in the competitors in order to focus
and develop their own networks and event planning skills. Rather than conducting The
Impossible things urbanization must analyses and determine the pros and cons of the Planning
strategies which will be helpful in attaining the ultimate goal of the organisation. This will be
helpful in order to develop an effective event planning which helps them to attract their targeted
customers and leads to defeats the competitors in the competitive market. It is import for the
organization in this growing competition to sustain their long term place in the competitive
market with the help of deep study of their competitors and their strategies which helps them to
survive and attain their goals (Rogerson and Rogerson, 2017). They can also develop new and
innovative ideas with the help of trending technology to sustain for the long run.

Conclusion
From the above report, it can be concluded that London City Hall is among the best
places which attracts the customers to visit it. This report is about the external environment
which has an impact on London city with contests to their events. The recommendation is also
discussed to overcome the impacts that are faced by the organisation and developed their sales
and marketing strategies such as online marketing platforms with the help of social media which
will be useful in order to attract their targeted customers. The report is also discussed about the
challenges which are faced by the London City Hall which was the growing competition and the
solution for this is the firm must develop the appropriate strategies in order to defeat the revival
firms from the competitive marketplace.

References
Books and Journals
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