Making a Profitable Coffee Shop in London: Vegan Alternatives Examined

This report presents a comprehensive business plan for a new coffee shop venture in London, focusing on the integration of vegan alternatives to cater to the growing health-conscious consumer base. It begins with an introduction that outlines the research topic, objectives, and the rationale behind the study, emphasizing the opportunities in the London market. The report includes a literature review that explores the current market trends, consumer behavior, and the benefits of vegan options. The research methodology section details the approach used to gather and analyze data, including research questionnaires and the chosen research philosophy. The data analysis chapter presents the findings, and the discussion chapter interprets the results in the context of the research questions. Finally, the report concludes with recommendations for making the coffee shop a successful business, considering market trends, consumer preferences, and competitive advantages. The report also examines the opportunities for new coffee shops due to the increasing population of London and analyzes the impact of changing consumer lifestyles and health consciousness on the business, suggesting strategies to improve the performance of the business by offering vegan alternatives.

How to make a coffee shop a
successful business in London -
Vegan alternatives -

Table of Contents
CHAPTER 1 ...................................................................................................................................1
INTRODUCTION...........................................................................................................................1
Overview of the topic...................................................................................................................1
Background of research topic......................................................................................................2
Research questionnaire- ..............................................................................................................3
Rational of the research topic......................................................................................................3
Chapter structure..........................................................................................................................4
CHAPTER 2 LITERATURE REVIEW..........................................................................................6
CHAPTER 3 RESEARCH METHODOLOGIES ........................................................................15
CHAPTER 4 DATA ANALYSIS ................................................................................................18
Data collection analysis.............................................................................................................18
CHAPTER 5 DISCUSSION .........................................................................................................38
CHAPTER 6 CONCLUSION & RECOMMENDATION ...........................................................38
CONCLUSION .........................................................................................................................38
RECOMMENDATION.............................................................................................................39
REFERENCES..............................................................................................................................40

Topic- How to make a coffee shop a successful business in London -Vegan alternatives.
CHAPTER 1
INTRODUCTION
Overview of the topic
Entrepreneur is an individual that takes promotive step to develop runs business with
assuming all the risk and rewards to the venture. It is a person that organizes and operates a
number of entities with the source of new ideas, goods, services and businesses (Curtis and
Kelly, 2018). Hence, it is the process that is defined as the designing, launching and running the
business venture in order to attend the long term amount of profitability and productivity.
London is capital and largest city of the both England and united kingdom. It is city that
provides the wide number of opportunities to the people to conduct their working. Thus, this is
city offers people to wish their new start up specially in the field of food and beverage market.
Under it, entrepreneur are taking various initiatives in terms to have modifications and
innovation that leads to generate higher amount of profitability and productivity (Fallon, 2018).
Therefore, various successful entrepreneur are thinking towards to improve the business
performance and work towards to achieve business objectives. Hence, it can be true to said that
London is the luxurious city that is situated within Europe. It is place that is famous for
undertaking the business of coffee shops. Moreover, it provides the wide range of beverages to
target the audience of London.
Therefore, from the last couple of decades, UK has been catching up to its continental
European cousin in terms to embrace the cafe culture. From the research it has been identified
that with the 80% of the people visit coffee shops doing at least once a week. Hence, the industry
related with coffee and cafe shops in UK will be inclusive of the shops that sales beverage's life
coffee, cold drinks and hot drinks (Ferreira and Ferreira, 2018). However, it can be said that the
performance of the industry is also get affected by the social, technical, purchasing powers of
consumers and economic factors that all aids to contribute larger success to the enterprise (Gale,
2018). As per the research conducted, it also has been analysed that the demand for the coffee
has also increased in the recent years. Theretofore, the revenue of the industry has also increased
with the rate of 6.3%.
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The present dissertation is based on the business activities of the Ferry coffee shop, it is
new start up and about to start from the next year. Hence, it will be located in Holdborn, London,
UK. It will be started by the sole proprietor and will acquire the 40 square fit area. However, this
enterprise will provide Wi-Fi facility to the customer so that they can get attracted towards the
working of the enterprise. It will help to improve the experience of the potential customers.
Consumers are becoming more and more health conscious and there is a high demand of organic
beverages in the country coffee shop will offer all types of green beverages that are made by
using natural and organic ingredients. The owner of the shop will use various types of
promotional techniques such as offering gifts to consumers who will visit the shop for the first
time, discounts will be provided to all the customers at the time of festivals etc. so that, it will
attract large number of customers. It will offer coffee cups with other things like cakes for
complementing the beverage. In order to enhance the publicity of the area the shop will be open
near the traffic area. The main aim of providing coffee shop is to offer higher quality
commodities at the reasonable price rates.
Background of research topic
The research project is based on the theme as starting the new coffee shop in the London
with help of improvements. Therefore, entrepreneur needs to take the various initiatives so that
high profitability and productivity to the enterprise can be maintained (Magee, 2019). Hence, in
order to bring innovation the entity will come up with various vegan alternatives to offer the
beverages as per the change in customer choices and taste and preferences.
In addition to it, coffee shop is taking modifications to sale beverages made up with the
herbal raw material. The main aim of the research is to offer that quality of commodities that can
attract the customers. As per the present scenario, the consumers are becoming more and more
health conscious. Hence, aims and objectives of the research topic has been constructed in the
following manner as-
Aims and Objectives
Aim-
How to make a coffee shop a successful business in London -Vegan alternatives.
Objectives-
 To determine what are the opportunities for new coffee shop due to increasing population
of London.
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 To analyse how the changes in lifestyle of the consumers will impact the new start up.
 To identify what efforts should be made by the owner of coffee shop to make it a
successful business.
 To evaluate the various types of benefits that will be provided by Vegan alternatives to
the business.
 To evaluate and analyse how the concern of population regarding their health and the
regarding impact on environment can be used by the business to improve the
performance of the business.
Research questionnaire-
 What are the opportunities to the coffee shop due to enhanced population?
 How changes in lifestyle impacts the new start up?
 What kind of efforts is need to be made by the owner of coffee shops to make successful
business?
Rational of the research topic
The rational behind conducting research topic is to make research proposal on how to
make coffee shop as a successful business in London, Vegan alternatives. From the research, it
has been identified that in UK there are wide range of coffee shops in London, United Kingdom.
Therefore, there are maximum number of the coffee shops established (Miles, Lee and
Sawatwarakul, 2018). In UK, most of the people visits to the coffee shop to consumer the coffee
as it helps to charged up the individual. As more and more individuals are becoming health
conscious, the more number of the customers are becoming health conscious and it leads to
enhance the demand of organic products within the market. In the modern scenario the
individuals are worrying more and more about the lifestyle.
Thus, health conscious customer prefers the coffee that is made up of the natural
ingredients. Therefore, the individuals of London prefers to drink coffee every day in morning.
There are number of opportunities for the entities who has start up their business newly in the
market. By bringing up the innovation the entity can able to attract the customers. Thus, better
quality and improved ingredients leads to attract the customers (Morland, 2018). In addition to it,
coffee shop will launch the unique product with high quality and at the reasonable price. It will
help the business to gain competitive advantage in market over the other competitors. This will
also be assistive in terms to differentiating the brand from the other competitors brand.
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Chapter structure
Chapter 1 Introduction: This is based on outlining the overview of the study and topic. Under
this, researcher will focus over developing understanding on topic of research for collecting
entire study. This is related with the formation of research aim and objectives and it relates with
findings and discussions. At this chapter, the discussion over the reason and importance of
choosing particular topic will be discussed. The research is based on term that how to make a
coffee shop a successful business in London.
Chapter 2 Literature review: This is term that relates with summary and explantation of the
complete and current state of knowledge over the limited topic. In this, information can be
gathered with the help of different sources as articles, books, journals, blogs, etc. Thus,
researcher has to make the use of appropriate keywords that aids to conduct the reliable and
relevant research (Nguyen and Hipsher, 2018). On the other hand, to collect the systematic
literature review the themes related to topics must be framed specifically. However, it can be
stated that this chapter aids in developing critical understanding on the basis of framed aims and
objectives. Hence, literature review is a kind of procedure in which information can be collected
in manner as descriptive and analytical mode.
Chapter 3 Research methodology: It is systematic plan that aids to collect the systematic
research on the basis of topic of research. It is the concept that relates with the implication of
research tools and this also aids in analysing, collecting and simplifying gathered information. It
is inclusive of the collecting and analysing tools that aids to explore research topic, aim and
objectives. Therefore, to conduct this research the research has chosen inductive approach that is
based on generalisation of human theory. In this, interpretivism philosophy will be used in terms
to undertake effective interpretation of results and findings.
Chapter 4 Data analysis & Interpretation: This chapter is based on conducting data analysis
and interpretation is defined as process as inspecting, cleansing, analysing and transforming the
data with help of selecting sample of respondents. This is term that defined procedure that
supports to analyse data and technique for interpreting the result. It is one of the crucial phase of
dissertation that help in gaining depth insights of research aim and objectives (Nordstrom and
Jennings, 2018). This ill conducted in form of thematic analysis which will helps in specifying
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every collected information on the basis of critical analysis. It is one of the crucial chapter of the
whole dissertation that aids to reach to the conclusion on the basis of research question and
hypothesis. Therefore, this chapter aids to researcher in terms to deriving purpose of collecting
research and this also supports in making decision.
Chapter 5 Conclusion and Recommendations: This is based on interpret the findings and to
collect the results of the investigation (Terry and Lewis, 2018). Hence, recommendation must be
framed on the basis of conclusion and its must be in manner as concise, specific, realistic etc.
Therefore, this chapter will help to conclude the whole scenario of research topic. It is term that
aids to outlined the crucial information within the research. However, conclusion will be in the
descriptive form and will make clear assumption on collected and analysed information.
Therefore, the improvement measures will be give in this chapter and that will be framed on the
research aims, objectives and questions.
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CHAPTER 2 LITERATURE REVIEW
Under this article, it has been presented that how individuals are becoming aware about
the ways they are interfering with the environment. It is very helpful term that can be reduced the
impact on environment.
Theme 1: To determining the opportunities for new coffee shop due to increasing population
of London.
According to view of Shaker and Rath, (2018) stated that coffee consumption has
boomed across the UK with wide variety of choices and offers. In UK more number of the
individuals are working and drinking coffee aids to develop the activeness within the individual.
As per the view of Terry and Lewis, (2018) it can be stated that coffee is associated with number
of health benefits as to have improvement in the alertness, physical performance level and
decreasing risk of cognitive decline and this also leads to have reduction in the risk from cancer.
It is true to said that coffee consumption has boomed across the UK market. Hence, Watkinson,
2019 stated that better innovative procedures and the use of organic components aids to attract
the customers. As per the view of Jeon, Park and Yi (2016), In United Kingdom (UK), Drinking
coffee become a ritual which lead to increase in the demand of coffee in the London. Slowly,
London's citizen are becoming coffee addicted which lead to creation of a lot of opportunities for
the new coffee shop. In London, men and women are working which lead them to become
exhausted and less focus towards work. Thus, remove the tiredness and become hyper focused,
they go to coffee shop which increase the demand of coffee shops near the premises or offices or
universities. Also, Coffee shops are not selling varieties of coffee, they are selling much more
than coffee which liked by the population of the London. This lead to increase the coffee shop in
the London. Also, coffee shops' interiors are awesome which attract the existing as well as new
customers. Businessmen and businesswomen gather with each other in order to attain the
business meeting or exchange the ideas regarding any business aspects or issues like to go to
coffee shops which make them so popular in becoming formal and informal gathering place
which creates a lot of opportunities for the new coffee shops in London. Smell, appeal and taste
of the coffee also impact the opportunities for the coffee and creates a lot of opportunities for the
coffee shops due to increasing demands of coffee and opening of new coffee shops. Also, new
ingredients are adding to enhance the taste of coffee which increase the customers' demand for
coffee and coffee shops in London. As explained by Han and et.al (2018), Mouth of words also
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plays an important role in coffee shop popularity which is considered to be one opportunity for
the coffee shops. New coffee shops have a great place for their customers to sit and enjoy the
coffee and another meal which is love by customers. Also, today's digitization trends also creates
the opportunities for the coffee shops by installing Wifi. Today's generation of London needs
internet for their works.
Thus, they go to coffee shops which increase the number of customers and profits for the
existing coffee shops which invites businessmen and entrepreneurs to open new coffee shops in
London market. There is another reason to maintain this longevity of this bean which is so
popular. Coffee beans can be anywhere and London has its own which create great opportunities
for the new coffee shops. People of London are becoming health conscious which increase the
demand of coffee and creates the opportunities for new coffee shops as Coffee gives tons of
energy, reduces the risks of stroke and has a lot of nutrients such as vitamin B12, B5 and B3.
Businessmen and businesswomen are selling their coffee products to the busiest airports and
markets which provides unlimited opportunities to the coffee shops which attract new coffee
shops and customers. London's people loves to try new taste and if new coffee shop are
successful in making new taste for the customers, then it creates a lot of opportunities for the
coffee shops.
Thus, entrepreneur needs to frame out the effective layout for the future coffee shops. In
contrary to Curtis and Kelly, (2018) stated that people visits the coffee shop on the repetitive
basis. Therefore, it aids to develop and enhance the profitability and productivity within the
enterprise. As per the research, it has been conducted that coffee is the second largest most
sought after the commodity in the entire world. This is the industry that is earning maximum
potential in the market of United Kingdom. In UK, the coffee shop is continually growing as it
has come the social hub where the people can socialise, work and meet their tinder dates.
Therefore, UK is also the tourism destination and growth within the market has also
continuously enhancing due to larger growth of population within the market of the UK.
In United Kingdoms, the number of the customers prefers to works at the cafe and it is
slowly becoming the popular destination for the work, socialising and convenience. Hence, it can
be true to said that coffee is becoming the crucial part of everyone's life and it has power to
foster the community. Therefore, Fallon, (2018) stated that with the help of developing premium
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quality and better innovation with the vegan alternatives aids to foster the growth of the market.
Hence, appetite for the coffee shops within the UK market is continually enhancing.
In contrary to Ferreira and Ferreira, (2018) stated that understanding the economies of
owning the coffee shop is one of the vital step in order to enhancing the profitability and
productivity within the market. Therefore, it can be said that to earn the productivity and
profitability within the market. Thus, efficiency is one of the vital aspect that aids to running the
business activities effectively within the market. It is very important to conduct the loyalty
programme for the coffee shops. By offering the promotional discounts the sales of coffee
market can be enhanced. However, it can be stated that in the UK coffee is one of the most
popular beverage's in the world and people their consumed more than 400 cups in a day. From
the help of the research, it can be true to said that coffee has become the one of the most popular
global beverage due to the series of the unique historic events. Hence, demand of coffee is
increasing within the market of United Kingdom.
As per the view of Gale, (2018) stated that coffee consumption is also having the social
value and it can be drunk as it creates the opportunities within the market to socialize and share a
moment of the pleasure with the family. Hence, coffee drinking provides pleasure to the people
as they can enhance their interaction with the people. However, it can be stated that drinking of
the coffee represents the culture experience and allows people to show up the social status.
Theme 2: Analyse how the changes in lifestyle of the consumers will impact the new start up.
In the current scenario, the customers re becoming health conscious and it is affecting the
growth of coffee shop business within the UK. So, Kendall, (2018) stated that production,
marketing and consumption habits of coffee has changed significantly over the time. In addition
to it, Magee, (2019) stated that coffee is considered as one of the high quality product and there
are number of methods with aids to it that can be prepared. According to the view of Curtis and
Kelly, (2018) stated that there are three characteristics over the coffee that can affect the attitude
of consumers towards the coffee. Therefore, these characteristics are as health effect,
sustainability of the production and the drinking pleasure. As elaborated by Bulut, Demirbas and
Ferhatosmanoglu (2015), Change in lifestyle impact the needs, wants and demand, preferences
and tastes of the customers which directly impact the business, their products & services and
their profitability. This lead to change in their strategies and plans too.
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Today's people are becoming more health conscious. This lead coffee shops to make their
products healthier. People are consuming sugar free and low fat products. People are ordering
sugar free coffee which make shops to reduce the usage of sugar in the coffee.
Today's lifestyle is fast, busier and lots of tensions which increase the blood pressure of
the people which is harmful for the life. Thus, coffee helps people to reduce the blood pressure
from high to normal. Also, coffee is the only beverages which can be easily find anywhere and
affordable. Also, it reduces the tiredness of people. Like this, change in lifestyle impact the
coffee shop and increase the demand for coffee.
Due to change in lifestyle, customers are demanding innovative coffee tastes, which lead
to coffee shop owners to hire creative and professional employees who are making coffee shop
sustain in tough competition and attract new customers and retain loyal customers towards
businesses. This hiring system gives birth to innovation which make business competitive one.
As illustrated by Jang, Kim and Lee (2015), Due to Information and communication
technologies and rapidly changes in these technologies, people's lifestyle are changing. They are
sharing their ideas, feed-backs and various wired combinations of different ingredients on their
social media sites and blogs which creates different kinds of varieties of coffees, which increase
the demand of coffee and increase the profitability of coffee which lead to improvement in
employees' lifestyle and enhance the goodwill of the coffee industry.
Change in life style lead to Increase in varieties of coffee which helps in increase in
demand of coffee by various countries which lead to give opportunities to company to expand its
business into another international market which increase the size, market share, revenue,
goodwill and profitability of the coffee shops results in revenue to increase annually of coffee
sector in beverage industry.
Critiqued by Igou and Coe (2016), Earlier people used to have perception that firms are
giving discounts that means either quality of products has gone down or the quality is worst. But
after change in lifestyle, people's perception has changed and they perceived discounts or coupon
or products rewards system as a good aspect of business. Due to this change, so many coffee
shops offer people discounts, gifts, vouchers, rewards and coupons which attract the another
customers and the customers base of there is increasing.
Due to change in life style, there are a lot of change in business structure and business
model of coffee shops. The major change happen in coffee shop business is Online business.
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People are demanding online coffee business so that they can order their favourite coffee easily
and anywhere on just one click.
Hence, leading future drivers in the coffee business lie in terms to the diversification of
the high quality coffee beverages. In contrary to Fallon, (2018) stated that there are various
preferences and motivates determine that why and how consumers drink coffee. Thus, drinking
coffee is one of the personal preferences and it plays the limited role. There are number of
attributes to the coffee like sustainability labelling, country of origin, coffee qualities and types
and number of extrinsic attributes like packaging and brands that influence the consumption and
purchasing behaviour of consumers.
According to the view of Ferreira and Ferreira, (2018) stated that taste and functional
motives are the two of the leading factor that motivates the consumers to drink coffee. Hence, it
can be stated that the functional motivation is one of the crucial key motive of the coffee
consumption. Hence, coffee leads to individuals gets energized, to wake up and to improve the
performance of the work and productivity. Thus, market of coffee consumption is affected within
the UK due to health perception. There are some people in the UK ignore to consume coffee due
to its high contain calories and it affects the health of the people in negative aspect. In addition to
it, Gale, (2018) this can be stated that consumer avoid the coffee for medical reasons like anxiety
and insomnia. Hence, it can be stated that coffee offers the unique choices to the people and that
helps to enhance the stable icons in the lives of the individuals. As per the view of Kendall,
(2018) stated that organic labelling, fair trade and sustainability are the most studied issues of
consumer behaviour research towards the coffee.
In order to attract the customers he quality factors plays the crucial role in terms to the
consumption of coffee within the market. Therefore, Kendall, (2018) stated that coffee drinking
is associated with the unhealthy life style of the people. There ate number of people who prefers
to drink coffee as it aids to boost metabolic rate and decreases the risk of the disease. Coffee has
magic of caffeine as it helps to charge the people so that they work effectively. As per the view
of Magee, (2019) stated that habituation to the caffeine decreases the insulin sensitivity and it
becomes typical to respond appropriately to the blood sugar. However, it can be stated that the
high blood sugar leads to arterial deterioration and also enhanced the risk of mortality with
relates to the cardiovascular disease. In contrary to Gale, (2018)stated that coffee can also
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