Establishing a Coffee Shop in London: A Business Development Plan

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Task 3

INTRODUCTION
• This presentation is about the establishing a
coffee shop, this process of establishment will
include the development plan, design plan and
operation plan of the coffee shop in detail which
is to be opened at a specific location in London
according to the target market .

RATIONALE
• The business which is selected is of coffee shop because population
of UK is coffeeholic
• Target market is students, working people and youngsters
• Snacks, drinks, games, books etc. are offered in coffee shops
• People come and do their work or relax in coffee shops
• Ambience and design of the coffee shop also attracts the customers
• Coffee shop is the most profitable business in UK

Development plan
• Concept: The idea is to open a coffee shop
targeting the market.
• Target Market: Students, professionals and
youngsters.
• Market Research: research is done disclosing
the figure, which age-group consumes snacks,
junk food and coffee.
• Mission: The mission to open a coffee bar is that
customer can come in their leisure time, can
enjoy the coffee

Development Plan
• Objective: To establish the coffee shop with
highest footfalls , delivering the best to the
customers and maintaining the coffee shop with
customer oriented things.
• Location: Preferred location is close to an
university so that the target market can get
attracted towards the coffee shop
• Size: Initially the coffee shop should be small and
customer oriented.

Development Plan
• Funding: The funding is generated from own
budget and a business loan.
• Products and services : Variety of snacks,
coffee, shakes etc.
• Additional services: Indoor games, music,
books, free Wi-Fi etc. are available
• Licensing: Licensing from food corporation,
quality assurance, logo etc. .should be done in
the starting of the coffee shop

Sales and Profit of
coffee Shop
Year 1 Year 2 Year 3
$0
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
$700,000
$800,000
Sales
Gross
Net profit

Design Plan
• Ambience: The ambience of the coffee should be
pleasant enough.
• Culture: The culture of coffee shop should be
free and open
• Brand: Coffee of various special brands should
be available
• Interior and exterior : should be urban in
design according to the taste of target market

Design Plan
• Functional Area: There should be mainly three
functional areas
• Customer flow: Customer flow should be high
and satisfied with the coffee and the services
offered.
• Sustainability: The theme of the coffee shop
should be sustainable, soothing and attractive.

Operation Plan
• Functional Area: there should be three
functional area in coffee shop
• Qualification: Minimum qualification should be
a school graduate
• Staffing issues: The staffing issues need to be
considered in the peak time.

Operation Plan
• Deal with conflicts: Some measures should be
there to handle conflict.
• Recruitment: Hiring should be done on the basis
of the JD prepared
• Legislation: Coffee shop should abide the legal
laws
• Pricing and promotion: The price should be
affordable.