Business Development Research Project on London Constructions Ltd.

This research project focuses on the business development aspects of London Constructions, a company specializing in real estate projects and large building construction. The study aims to enhance the company's revenue by identifying strengths and addressing weaknesses through a comprehensive environmental analysis. The research questions explore internal and external elements influencing London Constructions, with a focus on improving marketing and human resource aspects. The project employs both quantitative and qualitative data collection methods, including surveys and interviews, to gather insights on customer satisfaction, organizational performance, and potential areas for development. Key recommendations include fostering a customer-friendly atmosphere, enhancing customer service mechanisms, and improving interactions between company representatives and customers to ensure greater satisfaction. The research concludes by emphasizing the importance of addressing customer redress effectively to build stronger relationships and improve overall business performance.

Research Project
London Constructions

INTRODUCTION
•London Construction Company is mainly a
company that works on the real estate projects
and the different assignments related to the
construction of big buildings in various parts of
the town.
•The construction company mainly facilitates
the understanding of the business as well as
identifying the strengths and loopholes
pertaining to the same.

Research Aims and Objectives
•The main aim of every business is to market the given
product, and enhance the development of the trade by the
increasing revenue pertaining to the business.
•The business can naturally ensure better revenue than
anything else by just giving some kind of better opportunity
related to the business strategy.
•The implementation of a proper business strategy is directly
linked with the environmental analysis of a particular place.

Research Questions
The research as conceived on the London Construction
would focus on the internal and external element of the
organisation to provide a definite direction to the study.
Accordingly the research questions framed are as follows–
• What are the internal elements that London Construction
need to focus on?
• What are the external elements that London Construction
need to give importance on?
• What are the probable recommendations that could be
made to London Construction to have a better marketing
and human resource aspect?

Project Specifications
Research design- Exploratory
Data collection- Primary and Secondary
Sampling- Purposive
Data Analysis- Quantitative and Qualitative

Findings and Analysis
Basis of quantitative Data:
• Are you satisfied with the project services
offered by the company?
• Do the company representatives address your
requirements?

Continued...
• How has been your business experience with
London Construction?
• What could be the probable avenues for
London construction to develop?

Continued...
Basis of qualitative Data:
Q1. How London Construction is figuring out its
internal process to offer a greater organisational
performance?
Q2. How London Construction would come in
terms with providing a better service and
customer service level to its target market?

Recommendations
•It is highly recommended for London Construction to
have a favourable customer friendly atmosphere.
•The scenario needs the attention of the company
representatives of London Construction to have a more
user friendly services in terms of building projects and an
improved customer service mechanism to attain a greater
level of customer satisfaction.
•It is found that the customer’s redress would be
addressed well once the company representatives pave a
more favourable interaction scenario with their esteemed
customer pool.

REFERENCES
• Taylor, S. J., Bogdan, R. and DeVault, M., 2015. Introduction to
qualitative research methods: A guidebook and resource. John
Wiley & Sons.
• Tracy, S. J., 2012. Qualitative research methods: Collecting
evidence, crafting analysis, communicating impact. John Wiley &
Sons.Panneerselvam, R., 2014. Research methodology. PHI
Learning Pvt. Ltd.
• Silverman, D. ed., 2016. Qualitative research. Sage.
• Smith, J.A. ed., 2015. Qualitative psychology: A practical guide to
research methods. Sage.
• Mackey, A. and Gass, S.M., 2015. Second language research:
Methodology and design. Routledge.

Thank You