Tourist Destinations: London, Dubai - Appeal and Attractiveness

This report provides a comparative analysis of London and Dubai as tourist destinations, evaluating their appeal and attractiveness based on several factors. The report examines the basis of appeal, including popularity, changes in visitor numbers, economic conditions, climate, and security. It highlights the strengths and weaknesses of each destination, with London being recognized for its rich culture and historical sites, while Dubai is praised for its modern infrastructure and rapid development. Furthermore, the report assesses how characteristics of a tourist destination, such as political stability, economic conditions, restrictions, appeal, destinations, environment, and social characteristics, affect its attractiveness. The analysis considers the impact of Brexit on the UK's tourism industry and the appeal of UK destinations like Big Ben and the Tower of London. The report concludes by emphasizing the importance of understanding these factors for effective tourism marketing and development.

Tourist
Destination
TASK 3

3.1 Compare the appeal of current leading tourist destinations with
that of currently developing tourist destinations
Basis of Appeal Current Leading Tourist
Destinations
London, UK
Currently Developing Tourist
Destinations.
Dubai, UAE
Popularity London is popular for its rich
infrastructure, culture and
behaviour. Tourist destination
like Big Ben, London eye,
Wembley stadium are very
popular among tourists
Dubai is growing and
developing at rapid rate. It is
because of development of
popular tourist destinations
such as Dubai Frame,
Atlantis the Palm., etc. this
has attracted people to visit
Dubai

Cont.…
Basis of Appeal Current Leading Tourist
Destinations
London, UK
Currently Developing Tourist
Destinations.
Dubai, UAE
Changes in visitors London faces down drift in
visitors due to frequent terrorist
attacks and exit from European
Union. But since it is the
leading tourist destination, the
number will increase sooner or
later.
Dubai is developing
different building to
increase tourism

Cont.…
• .
Basis of Appeal Current Leading Tourist Destinations
London, UK
Currently Developing Tourist
Destinations.
Dubai, UAE
Economic Conditions The economic conditions of
London is good and all the
proper amenities which a tourist
needs is fulfilled by the tourism
department.
The economic condition is
improving due to stability
income level of people

Basis of Appeal Current Leading Tourist
Destinations
London, UK
Currently Developing Tourist
Destinations.
Dubai, UAE
Climate Climate plays an essential role in
the appeal of tourists. In as survey
it was analysed that mostly tourist
prefer cold countries and climate of
London remains cold throughout
the year. So tourists prefer to visit
in spring and Christmas time.
The weather of Dubai
remains very hot in
summers so people
prefers to travel during
new year
Cont..

Basis of Appeal Current Leading Tourist
Destinations
London, UK
Currently Developing Tourist
Destinations.
Dubai, UAE
Security Several strict laws are been
developed by UK government
to provide security to tourist.
Therefore, tourist can visit
without any fear..
Strict rules and regulations
are been implemented by
government.

Buckingham palace, London

Burj Khalifa, Dubai

3.2 Evaluate how characteristics of a tourist destination
affect its attractiveness
The characteristics of tourist destination determines its attractiveness of people
towards that destination. It shows how well that destination has attracted
people and what changes can be done. Moreover, it social, cultural, etc. are
features that affects it popularity. For this tourist destination taken as example
is UK.

Cont.…
• Political Instability- Due to Brexit of UK from EU. The political
condition of nation is quite unstable. It is due to change in policies and
laws relating to migrating of people and issuing visa. Moreover,
• Economic condition- Brexit has affected UK economic condition. Many
MNC have to pull out their offices. Also, migrates are been forced to move
to their respective nations. Besides this, change in trade policy have
impacted business to trade with other European countries.

Cont.…
• Restrictions- Tourists who visit UK have to get under many steps of
issuing visa. This is because of exit of UK from EU. Thus, for travelling in
other European countries they have to issue separate visa. Also, now UK
have imposed several restrictions of migrants.
• Appeal – UK is having attractive tourist destinations such as Big Ben,
Tower of London, etc. this is got the attention of people. That's why people
wants to travel their.

Cont.…
• Destinations- UK is well connected from rest of the world. Also, it is a
developed nation surrounded by many beautiful and peaceful countries like
Norway, Sweden, Denmark, etc. Also, it is having well connected internal
transport system.
• Environment- The environment of UK is very pleasant. The atmosphere
there is changing very frequently. Most of times winter season is there so
tourists prefer to visit during Chirstmas.