London ExCeL Exhibition Centre: Global Events Report Analysis

This report provides a comprehensive analysis of the global events industry, focusing on its diversity, structure, and organization, with a specific case study on the London ExCeL exhibition centre. It explores the factors influencing the industry's development, including demand, government support, and financial aspects. The report evaluates the value, impact, and legacy of global events, considering social, cultural, economic, and environmental perspectives. It also examines management strategies for responsible event development, including Corporate Environmental Management (CEM) and the use of the Balanced Scorecard (BSC). The report utilizes frameworks such as PESTEL and SWOT to assess the macro-environment and key strengths and weaknesses within the industry. The report discusses the impact of global events on the environment, organizational behaviour, and decision-making processes. This report aims to provide insights into the complexities and dynamics of the global events landscape.

GLOBAL EVENT

Table of Contents
INTRODUCTION...........................................................................................................................3
LO 1.................................................................................................................................................3
P1 Diversity of the global events industry, including its structure and organisation..................3
P2 Factors that have influenced the development of the events.................................................5
M1 & D1 Evaluate the key factors that have influenced and shaped the events industry.........6
P3 Value, impact and legacy of a range of global events...........................................................6
P4 Review management strategies used to support responsible event development ................7
M2 & D2 assess the impact of global events on different levels of the environment and
evaluate the strategies.................................................................................................................8
LO 2 ................................................................................................................................................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Global event is build experience and connection of event companies and people at global
level. This create a great and effective experience and creativity. The present report is based on
the London ExCeL exhibition centre which international event organizer centre. Report will
diversify nature of event industry. The report will evaluate the values, legacy and impact of event
on the environment, its impact on environment in that they operates and factors which influence
development of industry. This will appraise the different management strategies which are
support to event development (Trubovitz and Stigall, 2016). Throughout the report will assess
the impacts of macro environment on the global event industry and this impact on organisational
behaviour and decision-making process. In order to assess the macro environment report will
shows a PESTEL framework. Further more it will also evaluate criteria essential for successful
planning for specific event. In order to knowing key strength and weakness of event, here is
selected SWOT framework for work.
LO 1
P1 Diversity of the global events industry, including its structure and organisation
Event industry is the industry which looks at managing, planning and organizing different event
locally or even globally. Event industry is known as a back born of many underdeveloped
economy in the world. Event industry has seen many diversification in the last couple of decade
this is the main reason behind the growth of the industry.
Diversification of the basis of Size:
Local Event: Local event are the event which are organized on the small scale. The participating
audience size is also limited. Almost 80-90 percent of audience used to reside in local market
itself. graduation ceremony, local festival, etc. is example of Local event.
Major Events: Major events are the events which is having larger audience than local event and
also. These are the event which used to cover the larger market area and audience also used to
come from the different location to attend the event (Jang and Hong, 2014).
Hallmark Events: This is the event which used to organize at a local place but the theme or the
topic of the event was based on the international status which are generally held on the regular
time interval or one-off basis. The purpose behind these event is to give the knowledge to the
host community about the international trend and knowledge of different culture. Social and
Culture event are the example of the Hallmark event.

Mega Events: Mega events are the events which used to organize once in the lifetime or
organized after a long period of time. This is the event which used to see the audience from all
across the globe and also this event is organized at a global level where performer used to come
from the different nation. World cup and the Olympic are the two bid example of Mega event.
Diversification of the basis of forms or Content:
Cultural Event: Cultural event are the event which are related to the specific culture which
highlights the taste of the music, art or other similar thing which helps the organizer in showing
the tradition to the one who are not having knowledge of culture.
Sports Event: Sports event are the event which includes athletic activity requiring skill or
physical power, usually competitive in nature and governed by set of rules provided by a
nationally recognized sanctioning body (Balajee, Arthur, and Mounts, 2016)
Business Event: Business event are the event which is organized to develop the business relation
in the market. It can be a common high-level occurrence, product launching, conference and
seminar.
Diversification of the basis of Location:
Mobile Event: This are the event which are organized with the help of a different conference
software for an event without complicated coding. These meeting generally organized with the
information attendees need, such as schedules, maps, attendee information, exhibitor
information, speaker bios, and more.
Place Events: This are the events which are organized at a specific location by taking a venue
such as garden, ground or auditorium are known as Place Event.
Structure and the Components of the event Industry
Structure is the flow in which decision and order are pass on to the different department in the
organization and the route by which they will be performing the activity in the organization.
Example of Event industry structure are as follow:

Components of Event Industry
Event organization: Event organization is the company which used to take the responsibility of
organizing a successful event for the client in return of that they used to charge the fees form the
client.
Supplier: Supplier are the one who used to provide the raw material and different equipment for
the event industry company on the basis of which organization used to build the service and used
to offer to the client in market.
Venue: Venue is the place at which the event has been organized by the organizing company.
P2 Factors that have influenced the development of the events
Awareness and Demand of event: The biggest reason behind the event industry development is
that there is a good demand and trend in the consumer about the the different type of the event
which has proved very crucial in the development of the event industry in the recent past.
Another reason is that, as explained in the above section that the event industry has diversified
which has motivated the capable consumer to organize their event at the global level which has
prove crucial in development of global event but at the contrasting end it has affected the Local
event as it has reduces the number of local event, specifically local business event are the type of
the event which are affected the most at local level (She, Tong and Chen, 2015).
Government Support as event contribute to global economy: It is the another big reason
which has helped the event industry to grow as at a global level event has helped the country in
gathering the foreign currency which has contributed very positively toward the development of
economy which has helped the event company in getting support from the government side. At
Source: Industry structure. 2019

the local level event has also helped the government in showing the culture of the country to the
other country very positively which helps them in cracking many political deals. As a reason
government has shown a good support toward the event industry. As a result Government
support has played a crucial role in the development of event industry.
M1 & D1 Evaluate the key factors that have influenced and shaped the events industry
Change in demand and motivation of consumer: The biggest factor which has influenced the
development, structure and organization of event is that there is good demand of the event and
concert. Also there is a motivation among the consumer to choose event industry as their career
industry which has helped the consumer in being motivated toward the event which has helped
the event industry in seeing the large number of the employee which eventually has brought the
new idea into the market.
Finance: It is the another factor which has influence the development, structure and organization
of event as in the past it was difficult for the industry to earn a sufficient profit for the business
but in last decade this industry has seen a good flow of finance. Events industry is worth over
£39.1bn. The spend represents 35% of the total value of the UK visitor economy. As a result this
it can be said that Finance has played a vital role in influence the development, structure and
organization of event globally (Croicu and Sundberg, 2015)
P3 Value, impact and legacy of a range of global events.
There are different factors which can give negative and positive impact on event industry like
social and culture perspective. The social and culture perspective is gives negative and positive
impact on event. The positive impact is to share experience and reinforcing in the community
and also develop community. This is effective for range of event industry in proper manner. On
the other side, the negative impact is affect the behaviour of individual people by observation of
actions.
The another factor is tourism and economic perspective also gives negative and positive
impacts. Positive is one is expand culture perspective oShowing key factors influences and shape
event industry by critical evaluation of techniques.f tourism because of organizing event in
London ExCeL exhibition centre. Through, this tourists are take advantage of exploring
knowledge and informations. This is beneficial for event industry is increases economy of
nations in proper manner (Getz and Page, 2016). The creates positive impact on the global events
companies.

There different event planners and companies are participating and organizing event at
global level as well as London ExCeL exhibition centre is also participating in global level. This
help to make positive impact on companies in proper manner. This gives positive impact on
event industry as well as London ExCeL exhibition centre for long term perspectives. This
increase experience of different stakeholders (Sun, Zhang and Li, 2015).
There are different factors which can affect to event industry and its growth factors. That are
critically evaluate by using different evaluation techniques. According to the view of Bell,
Bryman and Harley (2018), the supply chain system and management is the factor which affect
and influence event industry. Supply chain influence performance of London ExCeL exhibition
centre. This may give proper shape to event by effective planning.
On the other side Getz and Page (2016) stated that the management skills is also affect to
event industry. At the time of event is highly required a proper planning and its management. As
per that, it is very important for London ExCeL exhibition centre to analysis management skills.
P4 Review management strategies used to support responsible event development
Event industry use the variety of the Review system in the organization to measure the impact
and outcome of the event which has be organized. Organization generally uses two type of
measuring the outcome namely corporate environmental management mo(Sun, Zhang and Li,
2015).del (CEM) and balance scorecard (BSC).
Corporate Environment management: This is the method which looks at the environmental
and natural issue as the main issue of concern by looking at the shareholder value and also
interconnecting the organization market value. This tool help the organization in being ready for
the different natural issue which can be seen at the time of organizing the event. Some of the
common natural issue are the lightning, rain or also can be earthquake. By the use of this tool the
organization is able to get ready with the different precaution to defend the natural issue if occur
during the event. Not only this CME model also help Excel in finding the best way through
which the environmental and resource problem or the issue can be solved very easily as they are
advantageous, property rights and other institutions necessary for these market outcomes to
occur. Generally organization used to have a proper interaction with the stakeholder to have a
proper knowledge about the natural issue. Stakeholder like media are the one who used to give
the knowledge of unconditional situation if has to occur in the future (Rebecq, Horstschaefer,
and Scaramuzza, 2017).

Government also plays a very crucial role in managing the natural issue as this is the
responsibility of the government to look at the security of the consumer so at the time of granting
the permission to any event government department used to see the wheather report and
wheather forecast and on the basis of that the government of the country used to give the
permission to the organizer to organize the event.
Balance Scorecard: Balance scorecard is the performance metric of used by the organization to
improve the internal function of the organization as it is used to measure the feedback of the
organization. Generally this strategy help the business in balancing down the financial measure
and the performance measure with the objective related to all the parties. In simple word it can
be said as a tool used to find out the implication of how effectively strategy of management is
implement. This strategy will help the organization in seeing the clear gape between what is
expected and what was done as it is easy to find out the deviation in this technique. This
technique will also help the company in evaluating the feedback of different party in better way
specially of customer to understand what they are requiring and how organization can satisfy
them (Sun, Zhang and Li, 2015)..
M2 & D2 assess the impact of global events on different levels of the environment and
evaluate the strategies
In the event industry almost all the organization uses Business level industry irrespective
of wheather they operate at a global level or at a Local level. Excel is also having good
opportunity in front of them to use the same strategy the biggest reason for supporting it is that
this technique used to see competition as a big concern and which is good for the organization
looking to grow as there is huge competition in in the event industry. Their is a three concept of
this technique which make this technique more useful. The first concept is cost in which
organization try to offer the service as low as possible to attract the customer toward the
organization. Differentiate is the another way in which organization look to offer the service
which has not been offered by any other company in the past which helps the event company at
the time of the promotion and showing USP. Focus is the last concept which explains that the
event company should look at market size if they have to survive in competitive market (Rebecq,
Horstschaefer, and Scaramuzza, 2017).

LO 2
(Covered in ppt)
CONCLUSION
After going through above report it can be concluded that desired objectives from the
events can be achieved by successful application of event management. Further this report
concludes that events can be categorised into three segments which includes size, form and
content. After that the report highlights the factors that have influenced the development of the
events industry globally.

REFERENCES
Books and journals
Trubovitz, S. and Stigall, A.L., 2016. Synchronous diversification of Laurentian and Baltic
rhynchonelliform brachiopods: Implications for regional versus global triggers of the
Great Ordovician Biodiversification Event. Geology. 44(9). pp.743-746.
Jang, J. and Hong, S.Y., 2014. Quantitative forecast experiment of a heavy rainfall event over
Korea in a global model: Horizontal resolution versus lead time issues. Meteorology and
Atmospheric Physics. 124(3-4). pp.113-127.
Balajee, S.A., Arthur, R. and Mounts, A.W., 2016. Global health security: building capacities for
early event detection, epidemiologic workforce, and laboratory response. Health
security. 14(6). pp.424-432.
She, J., Tong, Y. and Chen, L., 2015, May. Utility-aware social event-participant planning.
In Proceedings of the 2015 ACM SIGMOD International Conference on Management of
Data (pp. 1629-1643). ACM.
Croicu, M. and Sundberg, R., 2015. UCDP georeferenced event dataset codebook version
4.0. Journal of Peace Research. 50(4). pp.523-532.
Sun, H., Zhang, B. and Li, Z., 2015. Extragalactic high-energy transients: event rate densities
and luminosity functions. The Astrophysical Journal. 812(1). p.33.
Rebecq, H., Horstschaefer, T. and Scaramuzza, D., 2017, September. Real-time Visual-Inertial
Odometry for Event Cameras using Keyframe-based Nonlinear Optimization. In BMVC.
Online
Event Industry structure. 2019 [ONLINE] Available through:
<http://www.leoisaac.com/evt/top549.htm>.