QHO313 - London Eye: Evaluation of a London Tourist Attraction Report

This report provides a comprehensive analysis of the London Eye, a prominent tourist attraction in London. The report begins with an introduction and a literature review, followed by a SWOT analysis of the London Eye, examining its strengths, weaknesses, opportunities, and threats. It then evaluates the attraction's significance in London's tourism landscape and assesses the potential for its future expansion. The methodology section outlines the research approach, followed by a discussion of the findings and results. The report concludes with recommendations and a list of references.

Coursework Assessment

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
Literature Review ............................................................................................................................3
SWOT analysis of London eye ..................................................................................................3
Evaluate a tourist attraction in London.......................................................................................4
Evaluate the possibility for its expansion in the future...............................................................5
Methodology....................................................................................................................................6
Results and Discussion ...................................................................................................................6
CONCLUSION ...............................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Tourists attraction is that kind of attraction which is related to particular place which has
attained sustainability within the eyes of individual. Such destination earns popularity and
becomes part of tourism of an particular country. In other words tourism attraction is that place
which has helped in developing interests through which natural or cultural inherent of an country
is been developed. Such place holds historical significance, natural or built beauty, offering
leisure and amusement. These attraction makes tourists attraction possible through marking
ability to understand culture and habits of people living in particular country. Scope of tourists
attraction makes value of tourism increase within an organization. Nature is dynamic of tourists
attraction as it helps in improving tourism. In this report London Eye has been taken as tourists
destination which is also known as Millennium Wheel and is situated on South Bank of the River
Thames in London.
MAIN BODY
Literature Review
SWOT analysis of London eye
Strength
 London eye is one of the most biggest
wheel which is present within London,
UK. Also it contains various facilities
which makes tourists feel more safe.
This is world’s tallest cantilevered
observation wheel (Hennah, 2019).
 This is one of the popular tourists
destination form very long time in UK.
 It has daily visitors which is more that
Great Pyramid of Giza. This also
provides river view which gives tourists
soothing feel at the time visiting it.
 Also it can be seen form 40 kilometres
Weaknesses
 It has less facilities regarding waste
management.
 Also the destination lacks new
technology due to which exact count of
customers cannot be market out.
 Also various people believe that it does
not have any specific significance
within tourism of United Kingdom.
 Sometime during winter it becomes
really hard to maintain it since it gets
covered with ice.

away from it.
Opportunities Threats
 The biggest opportunity that is there
with London eye is that many
celebrities has visited it various times
which has lead over increasing
popularity of tourists attraction.
 Also this destination has various kinds
of events like light and sound shows,
firework which is famous all over the
world.
 It has Thames river near it which is
holy that makes tourists attracted
towards it also. Also various events is
been held around it which makes it
more popular.
 The London eye has become a ‘hot
spot’ for people to live and to also
work, therefore creating a number of
jobs for the community.
 Other Tourist destinations might
become more popular in comparison to
the London eye which makes
popularity reduced of this destination.
 London eye faces challenges from other
international destination or tourists
attraction. Due to technology that is
been used at such places. This may
cause people to think of it as another
area of London rather than a tourist
destination for visiting.
 The limelight will be taken off form red
eye after the Brexit since various rules
and regulations is going to change.
Evaluate a tourist attraction in London
According to (Harland and Wald, 2021)United Kingdom has gained lot of popularity due
to its tourism which made various destinations of the country popular. Out of these destination
London become of the most important tourists destination that has made tourism of United
Kingdom attain sustainability within both national and international tourism. The London eye
has attained popularity and reached as an icon status which is regularly been used across the
world for symbolizing of modern London. As it is situated over the river of Thames and London
eye is feat deign and engineered to be first of its own kind of cantilevered observation wheel in
the world. It is situated right within the heart of central London which is opposite to Hose of

parliament and Westminster Abbey. London eye offers magnificent view over London's major
landmark. Also it offers magnificent very good experience over all occasions. The heritage
contributes towards economy of UK by generating money form its tickets which is been used for
developing tourism within UK. This has become one of the main heritage sites of UK. Also it
provides Champagne which makes main queue avoided and helps in enjoying of Pommery Brut
Royal champagne as well as a complimentary 360°. In this attention of London Eye is that its is
good for enjoying vacation or special day. Further another unique experience is that 4D
experience feature is only available when 3D footage of London which is very exclusive feature
of this tourists attraction. The London Eye & Red Rover River Cruise allows guests to
seamlessly complement their visit by seeing London from the river. The live commentary is
performed by actors and is full of engaging and interesting insights into both sides of the River
Thames. The wheel itself has a diameter of 394 feet (120 metres) and is connected to its hub by
64 cables that function much like the spokes of a bicycle wheel. The power that is been used for
turning on the wheel is been transmitted through rim which makes rubber tiers which is mounted
over basic structure. Mount of the wheel is based over 32 ovoid “capsules,” as the cabins that
carry the passengers. Further there are various kinds of features which makes correspondents
which has made Together within city of London. The wheel is having capacity of 25 passenger
per capsule. The wheel si working over motorized mounts that function in such a way that the
capsule remains upright as the wheel turns. The wheel moves so slow over revolution per hour
that is required over not stopping which makes boarding through passenger done in more
effective manner. Then it is been analysed that various kinds of attraction with the wheel has
made it very popular all over London. It is history says that the wheel has been constructed by
British Airways, Marks Barfield. Then Tussauds Group become its sole owner in the year 2006.
After this Tussauds group was sold to Blackstone Group which made equity over firm and made
wheel come underMerlin Entertainments Group.
Evaluate the possibility for its expansion in the future
According to(Cain, Grundy and Woodward, 2018) London eye view has been benefited
with the help of 12.5 million investment boost for keeping proof in future possible. This has
helped in developing of London eyes popularity reach to its best level within London. Also each
capsule should be embalmed with tablets that helps in making experience to be more enhanced.

Further it makes technological advancement done which makes visitor attain friendliness with
the technology. The such kind of advancement further leads upon enhancing data collection that
is done about tourists in more efficient manner. The Tourism industry in London improves
surrounding by increasing there attraction towards wheel possible. Then proper waste
management techniques is to be used which makes surrounding more clean. London for its future
popularity can update heating and ventilation system through it environment friendly nature is
been developed. This leads upon making eco friendly tourists attracted. Providing assistance
about wheels visit makes complexity removed form tourism process involved within it. In near
future capsules within the wheel should be operated with the help of computers or artificial
intelligence that make the destination to be most technical advanced tourists attraction. Various
kinds of other attractions like ceiling mounted screens, enhanced multimedia and internet should
be provided within capsule which makes tourism experience fill of excitement. Also including
visuals makes visitors get attracted in more number.
Methodology
These are that kind of specific technique which is been used for making identification of
selected process possible. Such methodology make analysis of information done over topic in
more effective manner. Methodology is the section that allows reader to make evolutional to be
done in more efficient manner about the topic that is taken. These methodologies is based over
two kind of sources which is primary and secondary. Both the source only one source is required
to be used (Barrance, 2019).
In order to conduct the following research secondary data is been used which has made
data collection done in more effective manner. Further secondary data helped in taking out
appropriate information over topic. Under it qualitative method is been used for collecting of
data that made report to be prepared in more efficient form. Also it made analysing of non -
qualitative data possible through making concept understood in more detail with relevant facts.
The ethics has been maintained during the research formation which made data look more
authentic in nature.
Results and Discussion
It can be observed that London eye is one of the most attractive tourists attraction which
makes tourism become more popular within London. Also London eye is unique within itself

because of its design and destination where it has been established. Further it can be seen for 40
kilometres distance. Tourism attraction of London is famous all over the world and has helped in
making tourists get attracted to it. From time to time various kinds of changes has been made
within which has enhanced experience of tourists. This has resulted in making tourists achieved
more satisfaction within there visit. Its view is also beautiful because of Thames river that is near
it. This has helps in making analysis of culture to be done with more efficiency and this makes
lot of other thing to be advanced situated neat London eye. This is Europe tallest cantilevered
observation wheel. This is very popular with paid tourist attraction within United Kingdom. In
this daily visitors is over three million. In March 2020 London Eye has celebrated its 20th
birthday. On this day various kinds of experiences is been shared regarding London Eye. In this
capsules is there which keeps on revolving and views is seen of London from it. In this various
kinds of arrangement is been made which makes tourists feel more conferable over there visit.
In future various kinds of changes is to be made within various process of it. This is
going tin enhance tourists experiences to be improved. Also various kinds of new technologies
added within the process makes view more beautiful. Improvement of technology helps in
creating awareness regarding environment. This further makes tourism become more advanced
through providing innovative techniques over dealing issues faced by tourism department in
developing or taking care of wheel (Ahmad and et. al., 2017).
CONCLUSION
From the above discussion it can be concluded that tourism attraction is that kind of
destination which is related over developing of tourists destination which is famous in
particularity country. Further the report is based upon various kinds of things which has been
done in order to improve London eye. In this report it can be observed that SWOT analysis is
done over London eye which has shown about strength, weaknesses, opportunity and threat
which has made tourists destination to be developed. Also the report explains about different
kinds of things in context of London red eye.

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