This report provides an analysis of London Fashion Week, evaluating its impact as a global event on the macro environment. It examines political, economic, social, technological, legal, and environmental factors influencing the event's success. A SWOT analysis identifies strengths, weaknesses, opportunities, and threats, including the impact of Brexit and competition from other fashion events. The report critically evaluates criteria for successful event planning, emphasizing the importance of considering both internal and external factors. Ultimately, the report concludes that global events like London Fashion Week are significant for a nation's economy and image, highlighting the importance of strategic planning and adaptability. Desklib provides access to similar reports and solved assignments for students.
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