London Fashion Week: Impact, Legacy, and Responsible Event Management

This project report provides an in-depth analysis of the global events industry, using London Fashion Week as a case study. It explores the diversity and structure of the global events industry, examining the factors that influence its development at both local and global levels. The report evaluates the value, impacts, and legacy of global events, including their environmental effects, and reviews the management strategies employed to support responsible event development. Key areas covered include the political, social, cultural, physical, and economic impacts of events, with a focus on how events contribute to tourism, economic growth, and community development. Furthermore, the analysis considers the role of events in promoting cultural exchange, networking opportunities, and knowledge sharing, while also addressing potential negative impacts such as noise pollution and waste generation. The report concludes by emphasizing the importance of strategic planning and effective management in ensuring the success and sustainability of global events like London Fashion Week. Desklib provides students access to similar solved assignments and past papers.

Global events

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
1. Examination of diversity of global events industry along with its structure and their ways in
which things can organised, together with place of different types of events within society 3
2. Explanation of factors that create influenced over development of events industry on both
local and global level..............................................................................................................5
M1. Evaluation of key factors that create influence over development, structure and
organisation of events industry and role of different events within society...........................6
3. Evaluation that shows value, impacts and legacy of a range of global events together with
environment in which they operate........................................................................................7
4. Review of management strategies used to support responsible event development, across a
range of global events.............................................................................................................8
M2. Critical evaluation of specific management strategies used within events industry to
deliver responsible events and how these have recently developed.......................................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
Global events were described as an event which exists for limited time period and have
global reach. This need public investment and also make impact on population and built
environment. Global events were conducted for many reasons as this attracts more and more
people from various parts of world. This also contributes to promote activities of tourism and
also contribute to economy of country in positive manner. This project report contains
analysation of London Fashion Week which is organised in United Kingdom and this event held
twice in a year. This project report contain exploration of diversity of global event industry and
factors which were influencing their development. This also changes values, impact and legacy
of events on environment(Grundke, and Tuchscherer, 2019). This also assess impact of macro
environment in global events industry and this influence organisational behaviour and decision
making. However, this evaluate important criteria for successful planning for specific events.
TASK
1. Examination of diversity of global events industry along with its structure and their ways in
which things can organised, together with place of different types of events within society
Event is one of essential industry for UK as this contributes to their economic
development in many ways. This industry attract various people from world as there are various
sports, events, and business events were conducted in their economy which make income of
around 39.1 billion pound. Expenses of individual who attend this event has also increase in
comparison to year 2011(Gunningberg, and, et. al., 2019). UK's global event industry is
included in top employer list and also contributes to GDP of country's economy.
Events contributes in overall economy of a country through increasing activities of
tourism and recognition in world. As example, London Fashion Week is a global fashion event
which take place two time in a year in UK which attract people of various countries that provide
an opportunity to make network. Net worth income made from this event is around 150 million
pounds.
Types of events:
Event based on size:
Local community event: There are many community which hosts festivals and events to
only target local audience. This conducts as purpose of social gathering, entertainment and fun

values of a person. This provide many benefit for community people, strengthen the feeling and
also make sense of place(Hao, and Singh, 2020). This help individual for purpose of identify
new experience, idea and encourages their participation in sports activities and art activities.
Major event: Major events are the events which were able for attracting number of
visitors, media coverage and economic benefit on basis of their media interest and scale. This
event contain competition in team members, attract public interest and conduct on international
level.
Hallmark event: This is an event which is identified on basis of spirit and ethos in city,
region and town. This becomes synonymous with the name of place and also get recognition and
awareness(Ferretti, Bancroft, and Repetski, 2020). These are those events which were
identified from essence of places and the citizen and help them to make more revenue and also
make strong sense of local pride.
Mega event: Mega event are the one which is large and make impact on economies and
reverberate in global market. These are the events which generates competitive bidding for an
individual. Example of this includes Olympic Games, World Fairs, FIFA world cup and many
other.
Event based on content
Sports event: This is one of essential event and growing part for event industry. This is
an event which includes individual sport and multi sports event such as Olympics, common
wealth games, masters. This is an event which has ability to attract many visitors for generating
media coverage and provide economic impact which increase their importance. This includes
three kind of events including calender events, mega events, show case event and one off events.
Business events: This includes various kind of corporate event, meeting and inhibition,
incentives travel and conference(Jamshadali, and, et. al., 2021). This is an event which is
utilised by companies for purpose of exchanging views, debates and conveying their message.
Art festivals: Art festival is another type of event which includes sharing of various
characteristics which consist clear, artistic output which deliver clear purpose and direction. This
include various kind of categories which were different from other on basis of other
characteristics and size.
Cultural events: This include major event such as opera music show, Joseph and cats
reap, sound of music. This includes annual events such as Edinburgh festival which consider as

essential human activity and contribute for social and cultural life of a person. This kind of event
which is linked with generate income and tourism activity for community.
Organised event team:
Organising event is an essential activity which consist various stages such as generating
idea, planning, media, identification of right location, sponsors, marketing players. For example,
to organise London Fashion Week event, even manager wants to ensure that all activity related to
event were organised in structured and effective manner(Feng, and, et. al., 2019).
Role of event:
Events play an essential role is society as they brings people together and provides
opportunity for interact with each other. This also let them to make a strong network.
Events help to promote tourist activity of specific region which make revenue and also increase
knowledge of people related to history.
2. Explanation of factors that create influenced over development of events industry on both
local and global level
Event industry is an essential industry for economy as this give push of tourism and this
make sure economic development of a country. There are various kind of factors which make
impact on event industry which were mentioned below:
Growth and emergence of event industry: Event industry is an essential industry for
UK's economy as this grows day by day. This is an emerging industry as there is an rise in
spending of people over events. United Kingdom is includes various kind of events such as
business conference, cultural event, sports events and many more. The events which were
organised in UK were attended by approx 1.3 million people. This is also identified as a study
which grow around 39.1 billion in spending of people.
Value and contribution of event to global economy: Global event were contributing
for economy of a country in a way which attract many people in their countries(Marjani,
Alizadeh-Choobari, and Irannejad, 2019). This contribute for purpose to make revenue for an
event but also provide them opportunity to increase tourism activities. UK event industry
contributes to economy in around 39.1 billion in the year 2013.
Demand and motivation of different types of events: There are various kind of event
which conduct in many country includes business events, sports events, art festivals which assist
them to attain the desired result. This factor let organisation to pay attention for culture and

demographics of a country. This is important for an event managers of London Fashion Week to
consider the factors at time of organising an event. Explanation of these events are given below:
 Social events: This is one an event which aim to attract and service people for a common
purpose. This is an event which assist people to share values, culture and learn things for
each other. Motivation for hosting these kind of events is for providing opportunity to
people for building a network and also enhance their knowledge(Bastos, and, et. al.,
2020).
 Business events: This is an event which is conducted through business in order to discuss
the idea, subject and topic. This assist company for improving motivation of their worker
and also provides opportunity for attracting workers. This is an event which is conducted
through companies on global level.
Event history as well as socio-cultural developments: Every kind of event provides
opportunity for the people which connect and interact with each other and community. Global
event in recent time are different as compare to this is conducted in last years. In earlier time, this
is conducted for the purpose of promotion to people of community. For example, one of an event
is Cleopatra which is known for meeting of lovers.
Global expansion and opportunities for events: Global event industry provides
opportunity for a country to get global expansion. This attract more individual to their country
and also let people and business for reach to the country. This provides opportunity for people of
country to explore on global level and take advantage to many opportunity.
M1. Evaluation of key factors that create influence over development, structure and organisation
of events industry and role of different events within society
In functions of a business in marketplace, this is important to analyse major factors or
elements related to structure, organisation and development. The London Fashion Week also
influenced through various factors in a precise manner. Major factor which contribute in
development of business entity includes management and their level. Management and their
operations were considered as a major factor which is associated with the development of an
event(Naderi, 2020). The other major factor influencing Lakme Fashion Week is administration
department which keep an eye on governance of various operations. The event management is
influenced through many factors such as planning and strategic management. For facing various

competitors in the market, this is important for London Fashion Week to focus on analysing
important factor which impact their development and structure.
3. Evaluation that shows value, impacts and legacy of a range of global events together with
environment in which they operate
London Fashion Week is being consider as a trade show for the world and this influence
on environment is given below:
 Political impact: For organising a global event of fashion week and attract more number
of market base across the world, a country is being politically influenced due to political
system of country have to invest huge amount of funds.
 Social and cultural influence: People and communities who lives in a nation get
interaction with each other due to respective fashion week. Various kind of cultures
promotes to conduct an event which attract more customers. Unfavourable influence is
that some individual may increase the conflict and get rude. Due to this there is loss in
relation to ownership of the community because of connection in wide number of
communities.
 Physical influence and environmental impact: Events which were organized through a
enterprise assist the society and the environment with the assistance of making methods
in which an event can be reduced and improved the things which cause the harm are
associated with this. Negative point which were made through this influence make the
problems and complexities in relation to the noise. This also generate waste which is
unsafe for surroundings and environment.
Other range of event: Business conference of Bentley
 Economic and tourism impact: This have positive impact due to people in the world
would like to attend conference. This have positive impact due to people across world
would like to attend conference(Qian, and, et. al., 2020). Negative impact such as host
country will have to invest vast amount of fund to provide a better experience to
attendees in conference.
Contribution of events to economy:
Contrary range of events contribute different economic levels in a important way which
is mentioned below:

Regional level: From organising events on this level, collecting tax can be achieved and
done economic development.
Local level: In this level, people have wider job opportunities and this level make sure
optimum utilisation of resource of various event organise on this level and achieve economic
growth.
National level: Individual which come from all over world in other to attend event which
lead to increase currency and is viable for development and its economy.
Event legacy:
This is defined as permanent or long term result for a host nation to organise an event.
The result include economic, physical, environmental and many more factors. With the support
of event, a medium is made which assist to create awareness in people. Successful event assist to
add value in economy of country and are consider as valuable for host country.
4. Review of management strategies used to support responsible event development, across a
range of global events
Various kind of global events were conducted in various countries which provides
opportunity for people to interact with each other and this develops a network. To ensure success
of event, event managers want to adopt different kind of strategies which in relation of company
is given below:
Corporate environmental model: This is a model which is related to enterprise that
restrain them to cause any harm to environment. This also helps companies for development of
capabilities and also aid them to improve the existing strategies which allow them responding to
demand of market and need of customers. This is a model which assist to measure impact of
environment on company. This is a model which is linked with various process of company such
as human resource management, marketing and operation management(Ruj, and Kawai, 2021)..
 Internal resources: This includes human resources and to select, recruit and manage
right candidate for a company, they want to adopt human resource practices. To make
sure the success of an event, company wants to ensure effectual utilisation of their human
resources. This is a practice which have to be undertaken through managers of London
Fashion Week which let them to get success.
 External resources: Various kind of external factor which make impact of event such as
suppliers, customers and shareholders. This is essential for managers of London Fashion

Week to organise an event in manner which fulfil the wants of guest. To understand the
requirements, various kind of data collection techniques were made by them.
Balance scorecard: This is another tool which is used through company for a purpose to
measure performance and also allows them to improve business function and their outcome. This
situation of London Fashion Week, data collection have to consider as an essential thing which
provide them opportunity for generating quantitative results. This provides opportunity for
manger of a company to take good decision-making which aid them to develop better
understanding for initiative to attain objectives and goals(Shi, and, et. al., 2021)
London Fashion Week organiser are able to utilise balance scorecard which provide them
opportunity to measure events performance. This also help them for various strategies
development in future and also provide them an opportunity to reach number of people.
Strategies of a company have to be communicated to team members which let them make
informed decision.
M2. Critical evaluation of specific management strategies used within events industry to deliver
responsible events and how these have recently developed
In the above explanation, this is measured that the specific management strategies were
used in the event industry which play a major role to deliver responsible value and event to the
economy of host nation. This also assist to achieve the country's growth from organising
effective event in the world so that the business can get success.
CONCLUSION
In the above mentioned report this is being concluded that the Global events is one of an
essential event for the country. There are various kind of events based on their content and size.
There are many factors which make an impact on global and local level. These factor includes
emergence and growth of event industry, value and contribution of event, motivation and
demand of event industry. There are various kind of impact, values and legacy which makes
make impact on business. To analyse environmental impact, business conduct various tools such
as PESTEL analysis and SWOT analyse. This let company to identify factors which make
negative impact on their operation.

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