London Fashion Week: Responsible Event Development Strategies

This report provides an in-depth analysis of global events, with a specific focus on London Fashion Week. It examines the diversity of the global events industry, factors influencing its development at local and global levels, and the key elements impacting the structure and organization of events. The report also evaluates the values, impacts, and legacy of global events like London Fashion Week, considering their environmental implications. Furthermore, it reviews management strategies for responsible event development and critically analyzes specific practices within the event industry aimed at delivering responsible events. The report emphasizes the role of events in promoting tourism, boosting revenue, and enhancing community knowledge, highlighting the importance of strategic planning and management in ensuring successful and impactful events. Desklib offers a platform for students to access this report and other solved assignments, providing valuable study resources and AI-powered tools to support their academic endeavors.

Global Events

Table of Contents
Introduction......................................................................................................................................1
MAIN BODY...................................................................................................................................1
Part-1................................................................................................................................................1
Examining the diversity of global events and also covering the way of structuring and
organising along with different types of events..........................................................................1
Describing the factors that impact the development of events industry in both local as well as
global level..................................................................................................................................4
Analysing the key factors that may have impacted the development, structure and organisation
of events along roles of various events within society................................................................5
Designing evaluation that represents the value, impacts and legacy of range of global events
together with environment in which it operates..........................................................................5
Reviewing the management strategies for supporting responsible event development in
association with range of global events......................................................................................7
Critically analysing the specific management strategies practised within event industry for
delivering responsible events and how these have developed....................................................8
Part-2( Covered in PPT)...................................................................................................................8
CONCLUSION ...............................................................................................................................9
References........................................................................................................................................9

Introduction
The global events can be termed as the event that exists for the pre-defined time duration
and also have a global reach. The big international events require the larger public investments
along with impacting the population and built environment. It is organised for different reasons
the one is to attract large number of people from foreign countries. The global events also play a
massive role in promoting tourism activities and also encouraging flow of money within the
economy. This report will cover the evaluation of London Fashion Week which was held in UK
and was organised two times in one year. In addition to this, it will also explore the diversity of
global events industry as well as factors that impact its development. Moreover, it will also
analyse the values, legacy and influence of events on environment. It will also assess the macro
environment impact on the industry of global events. Apart from this, the influence its decision
making and organisational behaviour will also described. Furthermore, it will also reflect the
criterial required for successful planning of events.
MAIN BODY
Part-1
Examining the diversity of global events and also covering the way of structuring and organising
along with different types of events
The event is recognised as critical industry for UK country as it supports in making
positive contribution to the development of economy(Zimbalist, 2020).
. This industry draw attention of large number of people around the world as the number of
events are organised such as sport events, business events and much more. It brings to the
economy the income of around 39.1 billion pounds. The people expenses who takes participation
in events can also be enhanced when comparing to the year 2011. The industry of global event is
included among the top employer lists of UK people which directly contribute to the GDP of
country.
The events support the overall economy of country by enhancing the activities of tourism
and recognition around the world(Wise and Harris, 2019). For example, the London Fashion
Week is recognised as one of the important global event that takes place twice in the same year.
It assists the UK country to provide them a chance in building a great network. It is estimated
that the net income generated from London fashion event is basically around 150 million pounds.
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Type of events:
Events on the basis of size:
Local community event:
The number of community undertake of practise of hosting festivals and events for doing
target of only local people. It is organised for the aim of social gathering, fun and boosting the
environment values. It offer numerous benefit especially to community people by positively
strengthening their feelings along with forming a sense of place. It helps the people to identify
new ideas and gain new experiences in the field of arts and sport facilities(Chodor, 2020).
Major event:
It is recognised as those events that are organised for the objective of attracting large
number of visitors and highlight in media coverage around the world. For instance, one of the
major event is UK sport. These events are basically conducted at international level where public
interests are attracted through major event.
Hallmark event:
This is the type of event which is organised by considering attention on spirit, ethos in
town, city ad region. These type of events are identified through knowing the essence of places
as well as their citizen. It also helps in generating more revenues and formulate strong sense of
local pride.
Mega event:
The mega events are known as bigger events that create stronger impact over the
economy of the country. These type of events generate a sense of competitive bidding for the
person. The examples of it covers Olympic games, FIFA world cup and many more(Delaney and
Madigan, 2021).
Events based on content:
Sports events:
It is the critical event and recognised as growing part of event industry. These type of
events cover individual sports along with multi-sport events such as common wealth events,
Olympics and much more. This event has the capability to draw attention of large number of
visitors that can generate larger media coverage. It also provide positive impact to the economy
of country. This generally cover the four type of events like mega events, calender event, one off
event as well as show case event.
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Business events:
These type of event cover various type of events related to incentives travel, corporate
event, conference, meeting as well as inhibition. In relation to this, it is different from other
tourism events as it focuses mainly on organising trade and business expos. Through this event,
the business companies gain a new business deal with local or foreign companies(McGillivray,
2019).
Art festivals:
The art festivals are another type of event which include presentation and conveying of
different art characteristics in the clear, time specific and in artistic manner. It helps the country
to increase the knowledge of its Art practises around the world. It cover different type of
categories which differs on the basis of size and characteristics.
Cultural events:
It basically cover the major events such as musical events connected with opera, dance
events along with Joseph and cats reap. The cultural event hold annual events like Edinburgh
festival which is known as crucial human activity and boost the feeling of cultural values among
society members. These type of events are also connected with activity of tourism and income
generation for community.
Organised event team:
The organising events are recognised as critical activity which include various stages like
planning, generation of ideas, identifying right location, media activities, marketing players
along with sponsors(Brooks, 2019). For example, organising the event of London Fashion
Week , the event manager must ensure that all event activities are well organised and structured.
Role of event:
The event plays major role in upholding values of society as it brings lot of people
together and provide them chance to interact with each other in proper manner. It also enable
them in building strong network. In relation to this, the global event helps in promoting tourist
activities related to specific region. Moreover, it also support the country in boosting revenue
along with enhancing knowledge of community member about historical values.
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Describing the factors that impact the development of events industry in both local as well as
global level
The event industry is termed the important industry especially for upscaling economy of
organising country. It helps in pushing the tourism activities of the country in positive manner.
The different factors are analysed that creates impact over the event industry. These are
mentioned below:
Growth and emergence of event industry:
The event industry is growing day by day due to which economy of country is positively
impacted. The demand of organising big events are increasing as standard of living of people are
improving and people are demanding to invest more on entertainment activities(Blanton and
Kegley, 2020). The UK country holds numerous kind of events related to cultural, business
conference, sport events and many more. It has been recognised that events in UK is attended by
almost 1.3 million people.
Value as well as contribution of event to global economy:
The global events are known as assets for the economy as it provide large number of
employment opportunities to the community members of country. It contributes for gaining
revenue for event as well as also provide opportunity for enhancing tourism activities in effective
manner.
Demands and motivation of various type of events:
The various kind of events are conducted in various countries which include sports event,
business events and art festivals that supports in attaining desired results. This factor enable the
firm to lay focus towards the demographics as well as culture. In relation to this, it is essential for
event manager of London Fashion Week to give attention on these factors while organising
event. The explanations of these events are explained below:
Social events:
It is one of the event that supports the collaboration of different society groups for
celebrating the specific event(Fett, 2020). This motivate the people to share cultural values and
learning things from each other. This opportunity allows the people of society to gain deep
insight about their culture along with building a stronger network and knowledge.
Business events:
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The business events are organised for discussing the ideas for the purpose giving
solutions to the common business problems faced by industry players. This allows the firm in
improving motivation level of workers along with providing chance in attracting customers in
business expos. This event are done by famous global companies(Mears, 2020).
Socio-cultural developments along with event history:
The global events provide the opportunity for society members to properly connect and
interact with each other. The global event of current times are contrast as compared with past
years. In past times, the events are organised for the motive of promoting people to engage with
community members. For example, one of the event is Cleopatra that is well known for meeting
of lovers.
Global expansion as well as opportunities for events:
The global event provide benefits to a country for reaching into the targets of global
expansion. In order to attract more people from foreign countries, the role of global events is
imperative and crucial. In relation to this, it also enable people of country to explore at global
level and take advantage of experiencing different cultural values.
Analysing the key factors that may have impacted the development, structure and organisation of
events along roles of various events within society
The business functioning within marketplace is important for analysing the critical events
and also factors connected with development, structure and firm. The London fashion week is
impacted by various factors in effective manner. The major factor that plays crucial role for
development of business entity basically includes management and its level(Lowe and Traynor,
2022). In relation to this, the management and its operations are crucial element that are related
to event development. Moreover, the other crucial factor which impacts London fashion week is
known to be the administration department that is accountable for taking governance of different
operations. The event management is impacted by number of factors such as strategic and
planning management. For facing the various competitors, it is imperative for London fashion
week to focus on assessing key factors which can impact its structure and development.
Designing evaluation that represents the value, impacts and legacy of range of global events
together with environment in which it operates
The London fashion week is widely known as the fashion show that takes place in two
times of year. The impact on environment is given below:
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Political impact:
For organising the global events related with fashion week and for drawing attention of
large number of market base, the country may become impacted politically as political system of
country needs to invest large volume of funds.
Social and cultural influence:
The different community members of various nations can get an opportunity to interact
with each other due to organising of London Fashion Week. Through this, the numerous type of
culture can become famous with the large attraction of customers. However, the unfortunate
conditions may occur as some people may become rude and revolting. Because of wide range of
communities, there can be loss of relation to community ownership(Clarke-Sather and Cobb,
2019).
Physical impact and environmental impact:
The events that are undertaken by organisation supports the society and environment to
generate some new ways by which the events can be improved as well as reducing the things that
may cause harm. The negative points that result from its influence create the complexities and
issues. The global events can also pose negative outcomes like generating waste that is unsafe for
the environment along with surroundings.
Other range of event: Business conference of Bentley
Economic and tourism impact:
It positively impacts the economy of country as people from different countries will
invest for attending the press conference. However, the host country needs to invest huge amount
of funds for providing a better level of experience to conference participants.
Contribution of events to economy:
The various type of events serves numerous economic levels in critical manner that is mentioned
below:
Regional level: By conducting events at this level, the country can attain economic development
by collecting tax.
Local level: At this level, the people can take advantage of wider job opportunities. In relation to
this, the local level event makes sure that all resources are optimally utilised and attain economic
growth.
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National level: The national level type of event supports in enhancing currency value and is
important for economy.
Event legacy:
The legacy is considered as long term or permanent outcome for event organising nation.
The result generally includes physical, economic, environmental and much more. Through
support of event, the generated medium may support in creating awareness among various group
of people. In addition to this, the successful events may support in upscaling economy of country
and is known as crucial for hosting organisations(O'Quinn, 2020).
Reviewing the management strategies for supporting responsible event development in
association with range of global events
The various category of global events are conducted within different countries which
provide a chance for people to make interactions with each other as well as form a network. For
ensuring event success, the event managers must undertake practise of numerous type of
strategies that is mentioned below:
Corporate environmental model:
It is basically a type of model which supports the event organising firms to restrain
themselves for adopting any practices that can become harmful for the environment. It also help
the companies to improve their abilities as well as aid them in making optimisations in existing
strategies. This enable the company to respond to demands of market in effective manner and
also meet the requirements of audiences. In addition to this, it is the model which assists in
evaluating the impact of environment on event. Moreover, this type of model is also connected
with various processes of firm such as marketing, human resource and operation management.
Internal resources:
The internal resources basically cover the human resources so that the process related to
managing, selecting and recruiting the right candidate can be practised in effective manner. In
relation to this, it also needs to adopt the proper human resource practises. For ensuring success
of event, the organisation make sure to utilise human resources at best possible manner.
External resources:
The various type of external factors which can influence the event are identified as
shareholders, suppliers along with customers. It is critical for London fashion week organisers
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for conducting event in a way which fulfils the need of guest in appropriate manner. For gaining
insight about requirements, the suitable data collection technique can be taken into consideration.
Balance scorecard:
It is considered as another critical tool which is practised by organisation for the
objective of measuring performance along with enable them in optimising the business functions
and results. In context to London Fashion week, the data collection method is recognised as
critical thing for generating the results in qualitative manner. In relation to this, it also helps in
providing chance to manager of organisation to form effective decisions that supports in gaining
better understanding of goals and objectives(Renfrew and Lynn, 2021). Moreover, these
strategies also assists to reach into large number of audiences by making informed decisions due
to effective communication with team members.
Critically analysing the specific management strategies practised within event industry for
delivering responsible events and how these have developed
From the above mentioned information, it is assessed that the specific strategies of
management can be utilised under the event industry as it play a major role for delivery of
responsible events and also give proper economic value to host country. In addition to this, it
also support the country in attaining the growth by conducting proper and creative events across
the world. It helps the company in gaining success at appropriate manner.
Part-2( Covered in PPT)
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CONCLUSION
The conclusion that can be drawn from the aforementioned project report is that one of a
nation's most significant events is a global event. Events are classified according to their size and
content. There are a variety of factors that have an effect both locally and globally. These factors
include the event industry's growth and emergence, values and its contribution, demand, and
motivation. There are many different kinds of legacy and values that are having an effect on
business. A variety of tools, such as the PESTEL and SWOT analyses, can be utilized by
businesses to evaluate the impact on the environment. It enables businesses to identify factors
that have the potential to have a negative effect on their operations.
References
Books and Journal
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Zimbalist, A., 2020. Circus maximus: The economic gamble behind hosting the Olympics and
the World Cup. Brookings Institution Press.
Wise, N. and Harris, J. eds., 2019. Events, places and societies. Routledge.
Chodor, B., 2020. Transitioning to Virtual and Hybrid Events: How to Create, Adapt, and
Market an Engaging Online Experience. John Wiley & Sons.
Delaney, T. and Madigan, T., 2021. The sociology of sports: An introduction. McFarland.
McGillivray, D., 2019. Sport events, space and the ‘Live City’. Cities, 85, pp.196-202.
Brooks, A., 2019. Clothing poverty: The hidden world of fast fashion and second-hand clothes.
Bloomsbury Publishing.
Blanton, S.L. and Kegley, C.W., 2020. World politics: Trend and transformation. Cengage
Learning.
Fett, M., 2020. The game has changed–a systematic approach to classify FIFA World
Cups. International Journal of Sport Policy and Politics, 12(3), pp.455-470.
Mears, A., 2020. Very important people: Status and beauty in the global party circuit. Princeton
University Press.
Lowe, N. and Traynor, J., 2022. Mastering modern world history. Bloomsbury Publishing.
Clarke-Sather, A. and Cobb, K., 2019. Onshoring fashion: Worker sustainability impacts of
global and local apparel production. Journal of cleaner production, 208, pp.1206-1218.
O'Quinn, D., 2020. Staging governance: Theatrical imperialism in London, 1770–1800. JHU
Press.
Renfrew, E. and Lynn, T., 2021. Developing a fashion collection. Bloomsbury Publishing.
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