Business Project Management Plan: A Case Study for London Fashion Week

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Managing a Successful Business Project
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Table of Contents
Introduction................................................................................................................................3
a) Establish your aims and objectives for the project. Outline objectives and timeframes based
on the scenario set......................................................................................................................4
b) Produce an appropriate project management plan that includes relevant actions to meet
objectives and timeframes..........................................................................................................5
c) Conduct research to generate knowledge which will form the basis for analysis of the
scenario posed in the brief........................................................................................................11
d) Analyse your findings and draw conclusions to form the basis for recommendations.......14
e) Present and produce your project in an appropriate manner for the intended audience......19
f) Communicate your recommendations in an appropriate manner for the intended audience.
..................................................................................................................................................19
g) Complete a performance review that addresses the following:...........................................21
a. The success of the project and its usefulness in supporting organisational performance....21
Reference List..........................................................................................................................24
Appendix 1 – Project Log Book (E)........................................................................................25
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Introduction
Globalisation is the process by which people, firms as well as governments all over the world
interact and integrate among themselves. As a product design manager of a huge fashion
organisation it is necessary that the various activities of the organisation are closely observed
and administered such that the products are manufactured within the stipulated period of time
such that they can be launched at the event of London Fashion Week adequately. The design
of the summer shoes must be good enough to compete with the branded organisations in the
market and the project must be completed before the commencement of the event so that the
shoes can be sold and revenue of the company can be augmented. This will make sure that
the project turns out to be successful if more profits can be generated from the event. It is
required that the market is tested beforehand in order to accomplish the purpose.
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a) Establish your aims and objectives for the project. Outline objectives and timeframes
based on the scenario set.
Project definition
The project focuses on the event that will be conducted in London Fashion Week, 16th to 20th
February, 2019. It is necessary that the properly designed summer shoes are exhibited in the
event so that its visibility can be increased so that the sales of the organisation Clarke, UK
can be stimulated. The shoes must be designed such that the branded organisations can be
given tough competition and the sales of the firm can be increased. It is required that the
conditions of the market are known properly so that shoes can be designed and can be
launched after properly testing the market so that the event turns out be favourable for the
firm.
Problem Statement
Globalisation has taken over the world favourably therefore it is required that the
organisations in every industry invests on proper research of market and tests it is so that
products can be designed accordingly and made available to the people (Kerzner and
Kerzner, 2017). This will aid the organisations to increase the level of profit that is earned by
the organisations. The project is based on the completion of the project related to the design
and launching of summer shoes in London Fashion Week that is scheduled from 16th to 20th
February in 2019. It is necessary that that the project is completed on time so that products
are delivered on time and the event can turn favourable.
Project Aim
The aim of the project is to properly analyse the market so that proper summer shoes can be
designed and delivered to people through the event of London Fashion Week that is going toi
be organised in the month of February.
Project Objective
The objectives of the project have been listed below:
 To design summer shoes that is competent enough in the market of the United Kingdom
with the existing huge brands of shoes in the market at a global level.
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 To make the newly designed summer shoes to be available in the London Fashion Week
so that it can draw the attention of the representatives of the industry.
 To ensure that the products are manufactured within the given timeframe, the market is
tested and noticed by the board properly before the products are made available in the
London Fashion Week.
 To make suggestions regarding the aspects of development from the data that is collected
by conducting research at small-scale.
b) Produce an appropriate project management plan that includes relevant actions to
meet objectives and timeframes.
Project Strategy
The strategies that have been devised in order to complete the project have been described
below:
 The market has to be researched effectively as well as tested so that the designs of the
summer shoes are as per the desires of the customers and they can be satisfied.
 It is required that a proper management plan of the project is devised, the risks associated
with the project are figured out along with the cost of the project. The quality of the
products that must be delivered has to be analysed and the communication strategy has to
be devised so that the project can be executed effectively.
 In order to achieve the aims and the objectives of the project it is required that primary
research methods like interviews and surveys are conducted so that the requirements of
the market can be known properly.
Cost Analysis
Activities Time Cost per hour (£) Total Cost (£)
Consider the forces of
the project to conduct
research on small
scale
50 30 1500
Evaluate the network
incorporated and
30 30 900
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proceed with the
project
To guide the event at
London Fashion
Week
20 30 600
Make sure that the
resources required for
the project are
available as per the
project management
plan
20 30 600
TOTAL £ 3600
Table 1: Cost analysis
(Source: Created by the learner)
Risk Assessment
Weeks Risks Identified Type of
Risks
Rate of
influence
of risk
Risks
persuading the
deliverables
of the project
Solution of the
risks
1. Inappropriate
communication
among the
samples
selected for
conducting the
research
High High The
restrictions of
the
investigation
affects the
dependability
of the research
project
Make continuous
approaches to the
participants of the
project
Table 2: Risk Assessment Plan
(Source: Created by the learner)
Communication Plan
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What Who When Why How
Communication
is necessary so
that new data or
information can
be conveyed
effectively and
the projects are
completed
effectively.
It is necessary
that the CEO
of Clarke is
communicated
effectively
regarding the
proceedings of
the project.
Communication
is useful while
plans are
devised
regarding
management
process.
Communication is
necessary so that
resources required
are allotted along
with adequate time
so that permissions
can be gained so
that plans can be
proceed.
In order to
communicate
well telephonic
conversations,
Skype calls,
emails and
formal meetings
can be
organised.
Communication
is necessary so
that proper ideas
can be
exchanged and
proper
coordination can
be achieved to
complete a
project.
Fashion
experts will be
communicated
along with the
customers so
that the design
of the summer
shoes is
different from
that offered by
its
competitors.
Communication
is essential
when proper
data has to be
obtained so that
the actions can
be taken
accordingly.
Communication is
compulsory so that
proper suggestions
can be taken from
fashion experts
and the desires of
the customers can
be known.
In order to
communicate
face-to-face
conversation
will be held
with the fashion
expert and
surveys will be
organised
through social
media platforms
so that the
desires of the
customers can
be known.
Table 3: Communication Plan
(Source: Created by the learner)
Monitoring Plan
Monitoring Plan
Activities of
Quantity
What is the Target? Frequency
Checking
Responsible Person
Event management The target is to Frequently Event Manager
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deliver newly
designed summer
shoes in London
Fashion Week so that
the representatives of
the industry can be
attracted.
Research The target is to
comprehend the
demands of the
patrons so that a
proper design of the
summer shoes can be
devised.
Daily Project Research
Manager
Design of the
product
The motto is to
design summer shoes
that go well with the
demands of the
clients.
Daily Project design
manager
Quality and time
management
The target is to make
sure that appropriate
resources provided to
the various
departments running
in the project so that
objectives are met
effectively.
Frequently Initiators of the
Project
Table 4: Monitoring Plan
(Source: Created by the learner)
Quality management
In order to maintain the quality of the project it is required that the data that is collected from
by conducting the surveys and the interviews are emphasised properly so that the objectives
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of the project can be met properly. If the project is conducted as per the management plan of
the research then the quality of the products offered will be as per the standards.
Scope
 Included Scope
The project will be done as per the details of the opportunities available in the market so that
effective strategies can be devised and the sales of summer shoes as offered by Clarke, UK
happens in large scale in London Fashion Week.
 Excluded Scope
The project will be done by taking into consideration the desires of the customers and not the
perceptions of the employees of the organisation Clarke, UK. The data obtained from primary
research has been given more emphasis in the project rather secondary methods of research.
Deliverables
The deliverables of the project will be summer shoes that will be designed as per the desires
of the customers and as per the suggestions of fashion expert to emerge successfully in the
global market. The project will also aid to identify the issues that the organisation Clarke, UK
might face with respect to the perceptions of the customers.
Success Criteria
The project will turn out to be successful if the organisation Clarke, UK is able to deliver
summer shoes as per the demands of the customers and can attract the representative of the
country thereby augmenting its level of sales and profitability.
Work Breakdown Structure
Number Activities Start Date Duration End Date
1.0 Starting the project
01-01-19 10 11-01-19
1.1 Arranging the resources for the project
01-01-19 2 03-01-19
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1.2 Conduction research on small scale
03-01-19 3 06-01-19
1.3 Reforming primary investigation
06-01-19 4 10-01-19
1.4 Assessing the project
10-01-19 1 11-01-19
2.0 Development of research
11-01-19 20 31-01-19
2.1 Collecting relevant data
11-01-19 3 14-01-19
2.2
Collecting and enhancing quantitative
data
14-01-19 6 20-01-19
2.3
Collecting and enhancing qualitative
data
20-01-19 5 25-01-19
2.4
Effective strategy of event
management
25-01-19 3 28-01-19
2.5 Simplifying the data collected
28-01-19 2 30-01-19
2.6 Scrutinising the data collected
30-01-19 1 31-01-19
3.0 Project Achievement
31-01-19 10 10-02-19
3.1 Collection adequate details
31-01-19 3 03-02-19
3.2 Concluding the project
03-02-19 2 05-02-19
3.3 Presenting the project
05-02-19 4 09-02-19
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3.4 Confirming the project
09-02-19 1 10-02-19
Table 5: Work breakdown Structure
(Source: Created by the learner)
Gantt chart
Starting the project
Arranging the resources for the project
Conduction research on small scale
Reforming primary investigation
Assessing the project
Development of research
Collecting relevant data
Collecting and enhancing quantitative data
Collecting and enhancing qualitative data
Effective strategy of event management
Simplifying the data collected
Scrutinising the data collected
Project Achievement
Collection adequate details
Concluding the project
Presenting the project
Confirming the project
1/1/2019
1/11/2019
1/21/2019
1/31/2019
2/10/2019
Figure 1: Gantt chart
(Source: Created by the Learner)
c) Conduct research to generate knowledge which will form the basis for analysis of the
scenario posed in the brief.
Quantitative Data collection
Q1. In which age group do you fall in?
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Options Percentage of
responses
Number of responses Total number of
responses
15-20years 20 20 100
21-30 years 30 30 100
31-35years 40 40 100
Above 35 years 10 10 100
Table 6: Responses obtained
Q2. What is your gender?
Options Percentage of
responses
Number of responses Total number of
responses
Male 38 38 100
Female 60 60 100
Others 2 2 100
Table 7: Responses obtained
Q3. What is your level of satisfaction with respect to the attributes of summer shoes?
Options Percentage of
responses
Number of
responses
Total number of
responses
Highly satisfied 30 30 100
Satisfied 40 40 100
Neutral 2 2 100
Unsatisfied 18 18 100
Highly unsatisfied 10 10 100
Table 8: Responses obtained
Q4. According to you, what is the latest fashion in footwear industry?
Options Percentage of
responses
Number of responses Total number of
responses
Casual footwear 30 30 100
Cultural footwear 10 10 100
Summer shoes 50 50 100
Winter Shoes 10 10 100
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