Detailed Business Plan: Sip Savour - Food and Drink Business, London

The 'Sip Savour' business plan outlines a new food and drink venture in London, UK, focused on providing healthy and nutritious options. It includes an executive summary, a business description detailing the increasing popularity of organic food and beverages, and specific, measurable objectives for growth. The plan presents market information indicating a substantial food and drink industry in the UK with an expected growth rate. It covers operational strategies, including goals, production processes, timelines, and growth/development strategies like market penetration and product development. Financial information incorporates projected sales and profits over three years, a cost structure analysis, and a cash flow forecast. The plan concludes that 'Sip Savour' aims to improve the quality of life by offering high-quality products, emphasizing the importance of a comprehensive business plan for success. The references cite various sources related to idea generation and innovation.

New Business
Business Plan

Table of
Content
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◎ Executive Summary
◎ Introduction
◎ Business description
◎ Objectives
◎ Market Information
◎ Operational plan
◎ Strategy for growth/development
◎ Financial Information
◎ Conclusion
◎ References

Executive
Summary
◎ The presentation summarises that proposed
business idea is “Sip Savour” which is a food and
drink business. It is planning to offer variants of
food and drink products to health conscious people
of London, UK. Business plan guides through each
stage of starting and managing a new business.
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Introduction ◎ Business is defined to an organised effort, activities and
contributions of a person for manufacturing, advertising,
distribution and selling commodities and services to earn
profits. The business plan is prepared on ‘Sip Savour’
which is newly established food and drink company in
UK.
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Business
description
◎ In UK, there has been huge surge in popularity of
organic food and beverage products. Sip Savour is a
new business idea that is planning to establish at
London, UK. The business is all about producing and
selling variants of healthy, tasty and nutritious food and
drinks.
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Objectives ◎ Objectives are specific along with measurable results that
businesses hope to maintain when they grow. At the time
when set of business objectives are created, main focus is
towards specifics. It reflects on analysis, assessment as
well as understanding about where a business is and where
it wants to be in future
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Market
Information
◎ Within UK market, food and drink industry is growing at
alluring rate. The market spent around £ 230 Billion on food
and drink products in each year. Its intended growth rate is
around 33% for food and beverage products. The growth rate
of the market is significant factor for a start-up venture to
carry out its operations. In 2023, the food and drink business
will be enhanced by 10% that is positive sign for the start-up
business.
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Continue Trends and challenges that impacts start-up in the market
Trends:
◎ Healthier products:
◎ Modern Nostalgia
Challenges:
◎ Meeting regulations and standards
◎ Managing increasing labour costs
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Operations
plan
Operational plan is detail oriented plan which defines the
ways in which team, group and department contributes in
reaching goals of a venture. It outlines day to day practices
that are required to run an organisation.
◎ Goals and objectives: Operations objective of Sip Savour
are different from overall objectives of company.
◎ Strategic objective
◎ Technological department operational objective
◎ Sales department operational objective
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Continue ◎ Production Process: Once objectives and goals are
created, then it becomes vital for managers to think
strategically on the ways business is going to meet
objectives. Moreover, various other items of product
process in context to Sip Savour are as follows:
◎ Location
◎ Work Hours
◎ Personnel
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Continue ◎ Timeline: Development of timeline with milestone is
significant for a new business. In context to Sip Savour,
timeline will keep all stakeholders focused with
operations. Some on milestones of the proposed business
are as follows:
◎ Production
◎ Market
◎ Financial
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Strategy for
growth/develo
pment
◎ In a business, growth or development strategy is
significant to create vision and direction to attain growth
in competitive business scenario. Some of strategies that
could be used by Sip Savour for development aspects
are mentioned below:
◎ Market development strategy
◎ Market penetration strategy
◎ Product development strategy
◎ Diversification strategy
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