Analysing Tourist Destinations: London vs. Guangzhou - BTEC HND

This report provides a comparative analysis of London and Guangzhou as tourist destinations, examining their cultural, social, and physical features. The report highlights London's established tourism market, emphasizing its cultural diversity, historical attractions, and role as a business hub, with features like the River Thames and various parks. Conversely, it explores Guangzhou's developing tourism sector, focusing on its historical and cultural aspects, including museums, temples, and the Pearl River. The analysis compares the growth rates, marketing strategies, and appeal of both destinations, considering factors like language barriers and the importance of business tourism. The report concludes by suggesting initiatives for Guangzhou to enhance its market reach by focusing on its unique offerings. The assignment fulfills the requirements of Unit 9: Tourist Destinations for the BTEC HND in Travel and Tourism Management.

Social features
The social life of London is
quite different from that of China. The
social life is dominated by the
customs, habit and the traditional
social rules. In this city, the cultural
diversity is so high that one can find
people from different religion as well
as different nations.
The people here are sociable
and welcoming who help the visitors
in every manner possible. In London,
as the cultural diversity is high, has
different cuisines with ethnic
influences.
Different stores in London sell
various ingredients imported from
Africa, Asia, the Caribbean, Latin
America, Europe and other parts of
the world. The city has night clubs
and pubs as well as casinos like all the
other well-developed cities of the
world.
Here the visitors make new
friends, attend festivals like
Christmas, new year parties, Bonfire
Night, Burns Night and the Eisteddfod.
There are amusement parks that
chiefly attract the interest of the
Cultural features
Cultural aspects of London consider the music,
engineering, museums, historic and festivals in the
capital city of England. It is seen to be the cultural
capital of the world. This city is especially renowned
for the theatre quarter situated in the center of the
city.
It is the place where the visitors patronize the
classical music, opera, drama and other concerts.
London is also the home to some notable cultural
attractions like the Tate Galleries, the British Museum,
the Notting Hill Carnival, the National Gallery and The
O2.
In addition to these, London is termed as
having the capacity to be the cultural center of the
UK. It has created itself to be the base of some
internationally important acts and bands. This
includes The Beatles and Elton John. It is the place
where the birth of dance music flourished. The acts
like Spice Girls, Cliff Richard, One Direction, The
Rolling Stones and Little Mix are some of them.
London is also the hoe for many professional
sport teams. It hosts different international sport
events like the Summer Olympics, Cricket and football
world cup.
ANALYSE CULTURAL, SOCIAL AND PHYSICAL
FEATURES OF TWO DEVELOPING TOURIST
DESTINATIONS EXPLAINING THEIR APPEAL TO
TOURISTS
Physical feature
London is the most urbanised
area of the UK that is cut by the River
Thames in two halves. The physicality
of the city is quite flat and dominated
by the awe-inspiring beauty of the
river Thames.
Another feature of the city is
the Elizabeth Tower which is also
known as the Big Ben. The tower is
situated in the northern part of
Westminster. It is one of the mist
prominent symbols of the UK.
In addition to these, the city
contains the Tower Bridge, St. Paul's
Cathedral, the Tower of London, the
England Museum and the Barbican
Centre which is the home of the
London Symphony Orchestra.
London has 8 Royal Parks which
were the royal hunting grounds
formerly but are now are available for
the visitors.
London tourism

Physical features
Guangzhou is a developing
tourist destination of China. It is
located in Guangdong Province and
north of Pearl River Delta. Zhujiang or
The Pearl River is the third largest river
of China which runs through the city of
Guangzhou.
Baiyun Mountain is located near
the city and locally referred to as ‘lung
of the city’. It is a part of adventure
tourism where the tourists prefer
leisurely stroll through Tianhe Park.
In the out skirts of the city, there
is Lotus Hill. It has a statue of Guanyin,
the goddess of compassion.
Social features
The tourism industry has been
gaining popularity due to the
attractions of Chinese festivals,
Guangzhou food streets and shopping
streets. The people of this place are
welcoming and many depend upon
the tourism industry.
This place has a close proximity
of Hong Kong and Shenzhen
therefore, gets huge number of
international tourists. This make the
food of different cultural cuisines
available in this city.
Cultural feature
Guangzhou has a long as well as
fascinating history. It features ancient
southern kingdom of China. The tourists
visit Museum of the Mausoleum of the
Nanyue King.
The cultural feature of Guangzhou
incude the arts and crafts one can find in
the Chen Clan Ancestral Hall. It reflects
the traditional Guangdong structure
which is filled with wood as well as local
instruments, ivory carvings and the
colourful pottery.
The Cantonese Opera is another
symbol of culture of this region. It is
situated in old part of the town. The city
is full of old mosques and Buddhist
temples that date back to 1,000-year.
Guangzhaou library is the seat of
knowledge especially dealing with the
history, literature and culture of China.
Guangzhou tourism

Growth rate of tourism China
From the above analysis, it has been understood that the London is a highly developed tourist place that has 16.8 million
international tourist each year. Despite of being a city situated in England, it has grown more than 43% in terms of the number of
tourists. It is the most popular tourist destination and has gained 58% repeat visitors. On the contrary, the city of Guangzhou
situated in mainland China has a developing market for tourism. This place has more natural beauty and more or less historical
values than those of London.
Guangzhou is one of the top 10 most visited tourist destination of China but the other places have gained more popularity
than Guangzhou. It has more variety of places to offer for the tourists. Moreover, the cultural and physical feature has more variety
than the tourism of London can offer to the tourists. The main issues are associated with the marketing of this particular destination
is not up to the mark.
London’s tourism landscape
The language barrier with China is one of the many
reasons why the international tourists avoid this place or do
not feel attracted to visit such destination. On the contrary,
in case of London tourism, though the attractiveness of
London’s the physical features is not up to the mark than
Guangzhou, the popularity of this place is higher due to its
essentially for its location.
Most of the business tourists in the world are
arranged in this place. On the other hand, the social
structure and business importance of Guangzhou are not
well established. This city is not developed as business hub
or a place for arranging sporting event and education
center. Therefore, Guangzhou needs to take initiatives to
enhance market reach by focusing on its offerings.