This presentation examines the challenges faced by London's high streets due to the increasing prevalence of online shopping platforms like Amazon. It highlights how the convenience, wider product assortment, and lower prices offered online are drawing consumers away from traditional brick-and-mortar stores. The scope of this problem extends beyond just high street businesses, impacting shopping malls and even smaller towns. The presentation notes a decline in retail sales and GDP, leading to store closures and reduced profitability for high street retailers. Key stakeholders are affected, including shop owners struggling with high rents, declining mall utilization, and retailers competing with online C2C interactions. The shift to online shopping has significantly weakened growth in high street sales, creating a crisis that demands innovative solutions to recapture customer spending.