This report provides a detailed strategic analysis of the Hilton Hotel, specifically focusing on the London branch. The introduction highlights the importance of business strategy in the competitive hospitality sector and introduces the Hilton Hotel as the subject of analysis. Task 1 delves into the macro environment, utilizing PESTLE analysis, stakeholder analysis, and the Ansoff matrix to evaluate the external factors influencing the hotel's operations. Task 2 examines the internal environment and capabilities using the resource-based view, VRIO analysis, and McKinsey's 7-S model to assess the hotel's strengths and weaknesses. Task 3 applies Porter's five forces to evaluate the competitive environment, assessing the threats of new entrants, competitive rivalry, bargaining power of suppliers and customers, and the threat of substitutes. Task 4 focuses on devising a strategic plan, applying concepts, models, and theories to propose strategic recommendations for the company. The report concludes by summarizing the findings and providing a comprehensive overview of the Hilton Hotel's strategic position.
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