Overcoming Communication Barriers: London Tube Marketing Project

This project addresses communication barriers within the London Underground system, focusing on issues such as train schedule uncertainty, lack of app usage, and cultural differences. The student's work identifies these barriers and proposes solutions, including utilizing different CRM systems and promoting app usage to improve information dissemination. The project also acknowledges the influence of language and historical beliefs on communication. The assignment includes a two-page poster and accompanying notes, outlining the problems and strategies for improvement, with references. The goal is to enhance the passenger experience and reduce tensions between tourists and locals, especially during peak seasons.

1
COMMUNICATION BARRIER
Communication barrier in London Underground
Uncertaininty about different train timing
No complaint done by citizen regarding issue
Non usage of App
London underground map show. 2016
London underground map show.
2016
Way to Solve Barrier
Use Different CRM of company
Use App
London underground map show. 2016
Cultural influence on
Communication
Different Language
Historical belief
REFERENCES
London underground map show.
2016
https://www.mylondon.news/life
style/travel/amazing-london-unde
rground-map-shows-17502503
Tube Map App
https://apps.apple.com/us/app/t
ube-map-london-underground/id3
20969612
Tube Map App

2
NOTES
Communication Barrier
Uncertaininty about different train timing: There is good sort of the uncertaininty in regards of different train schedule; this used to create good sort of the
crowd over the station. As there are more than one train which used to run at the time, so it is the responsibility of citizen to utilize them together in the
organization.
No complaint done by citizen regarding issue: It is another barrier which generally occur, as it has been find out that citizen are not using different support
centre to pass on the issue which are faced by them in regards of Air condition repair or any other issue which are being faced by them in the long run.
Non usage of App: It is another issue which has been identified and create communication barrier in the organization as it has been identified that there are
many less number of the consumer in the market who used to use the App to get the different information about the different train in the market. These
eventually used to create the variety of the communication issue for the company to manage the good amount of the crowd at the station.
Strategy to overcome Communication Barrier
Use Different CRM of company: This is the best way through which organization can overcome two type of the barrier i.e. all the consumer in the market
will able to get the information about the different train schedule more efficiently in the market. At the same time the Underground management will also
able to get the different information about the issue which are being faced by consumer in the market on the basis of the same organization can plan the
different activity accordingly in the market. As explain CRM will help in bringing the clarity at both the end at the consumer end as well as at the company
end. So this will eventually help the company in overcoming the variety of Communication barrier.
Use App: All the consumer now has to show some sort of the awareness toward usage of the app to get good sort of the information in regards to different
schedule of the train in the market, this will eventually help the company in building good sort of the clarity among the different train this will reduce the
amount of crowd gathering at the station.
Cultural Influences on communication and negotiation
Different Language: All the culture used to has different language, these some time used to create the issue for the company to pass on the correct
information related to the train and also it get difficult to understand the same this used to create the variety of the communication issue in the organization.
Historical belief: All the cultural used to has different historical belief this eventually used to create the variety of the conflict among the consumer
and can result as one of the barrier of communication in the market.

REFERENCES
Books and Journal
Dessouky, G and et.al., 2017. Pushing the Communication Barrier in Secure Computation using Lookup Tables. In NDSS.
Palm, J. and Backman, F., 2020. Energy efficiency in SMEs: overcoming the communication barrier. Energy Efficiency, pp.1-13.
Beckley, F., Best, W. and Beeke, S., 2017. Delivering communication strategy training for people with aphasia: what is current
clinical practice?. International journal of language & communication disorders. 52(2). pp.197-213.
3