Postgraduate Dissertation: London Olympics and Tourism Scope

This dissertation proposal explores the impact of the London Olympics on tourism within a city. It aims to evaluate the concept of tourism and analyze the role of events like the London Olympics in enhancing tourism. The objectives include reviewing the concept of tourism, determining the Olympics' role, evaluating challenges faced by event managers, and recommending effective strategies for organizing successful international events. The methodology involves a survey strategy using a research onion model, with a deductive approach and positivism philosophy. Data will be collected through primary and secondary research, including a literature review and questionnaires. The proposal also provides background on the topic, highlighting the importance of tourism for economic growth and the benefits of mega-sporting events like the Olympics. It identifies potential challenges in event management, such as budget planning and time constraints, and discusses the economic benefits of the Olympics, including increased tourism and revenue generation. The research will contribute to the existing knowledge base by providing insights into the relationship between mega-events and tourism.

APPENDIX 1 – FM POSTGRADUATE DISSERTATION PROPOSAL FORM
Student Name:
Programme:
PLEASE COMPLETE THIS FORM PROMPTLY AND AS FULLY AS YOU ARE ABLE
This form is used by your Dissertation Co-ordinator to allocate you an academic member of staff from
within the Faculty who will be able to guide you during the production of your dissertation. Your
Dissertation Co-ordinator will respond to any general questions you raise prior to your dissertation
supervisor allocation, so please make it clear if you have questions or concerns that you wish him/her
to either take account of in allocating a supervisor or to respond to.
A1 - INDICATION OF POSSIBLE TITLE
Ensure that your intended title is as specific as possible and accurately reflects what you intend to do.
The title may of course change as your dissertation develops, so your final submission may well end
up with a revised title to this.
The Role of London Olympics in enhancing the scope of tourism to the city.
A2 - POTENTIAL AIM AND OBJECTIVES
State the overall aim of your research ensuring that it is sufficiently focused and list the research
objectives that you consider you will have to set in order to meet this aim (normally 4-6 in total).
AIM:
To evaluate about the concept of tourism along with analysis of the role of events like London Olympics in
enhancing the scope of tourism within a city.
OBJECTIVES:
 To review about the concept and importance of tourism for better growth of an economy.
 To determine about the role of London Olympics in enhancing the scope of tourism within a city
 To evaluate about the challenges and issues that can be encountered by an event manager and
orgnisation while conducting an event at international level.
 To recommend some effective ways and strategies to organise a successful event at international
level in order to have enhanced scope of tourism within a city
A3 - POTENTIAL METHODOLOGY
Outline the data you need to collect and how it is to be collected as precisely as possible, including:
What methods you will use to collect this data and why have you chosen them? What sort of
questions
you will ask? Who you will ask - how many and how they will be chosen? How will you analyse the
data?
Research questions
 What is meant by the concept and importance of tourism for better growth of an economy?

 What possible role could be played by London Olympics in enhancing the scope of tourism within a
city?
 Which can be the expected set of challenges and issues that can be encountered by an event
manager and orgnisation while conducting an event at international level?
 What possible recommendation can be made out to organise a successful event at international
level in order to have enhanced scope of tourism within a city?
For selection of most appropriate research method for conducting current research work use of research
onion model is made which provides proper justification for selection of most appropriate and suitable set
of research methods:
Research Philosophy- there are four common sets of research philosophy provided by research onion
model which comprises of positivism, realism, interpretivism and pragmatism. Out of these utilisation of
positivism set of research philosophy is seemed most appropriate and suitable for current investigation as it
provides a practical and systematic form and way to lead a study .
Research approach – Inductive and deductive are two common set of research approach that could be
applied or used by an investigator from which implication of deductive approach is seemed more justifiable
for current investigation as it provide better scanning and testing of numeric facts along with leading
support to positivism set of philosophy.
Research strategy- there are many forms of research strategies which are applied for effective data
collection like action research, experiments, survey, interview, observation, etc from which use of survey
strategy seemed most suitable for current study. The reason for selection of survey strategy based on the
fact that it provides most easiest and simplest way of data collection with the help of questionnaire.
Choices of method- It is related to the sustained level of information that is collected and gathered by a
researcher in order to conduct and perform complete research over a assigned period of instance. In this
researcher make uses of appropriate resources as with support of this ability to gain authentic outcome is
developed in systematic manner. For this research and its investigation quantitative method of research is
used as in this suitable level of information is collected as in this numeric information is attained as with this
valuable ending is resulted in through which achievement and accomplishment of standardised outcome
and target is achieved with better adequateness.
Data collection and analysis- In this the both primary and secondary research is conducted and in relation
to primary research literature review is conducted that provide adequate level of certainty and it is basically
get collected from articles, journals, magazines, financial reports and from many others resources as well.
On the other hand, in terms of secondary data collection questionnaire is conducted that assist to gain
sustained outcome in timely frame.
Sample method- It is a method in which selective sample is collected under which adequate subset is
developed as for this researcher make adequate usage of random sampling method. For the conduction of
this research sample size of 30 respondents is selected.

A4 - BACKGROUND TO THE POTENTIAL TOPIC OF STUDY
Briefly introduce your topic, giving an indication of why you think it would provide valuable outcomes and for
who. Also identify any reading that you may have done relevant to the topic, any key writers in the field and
how your research might contribute to the existing knowledge base on the subject.
The tourism is basically defines a set of activities that is used to derive travelling of people as in order to
stay or keep away from different places that in terms of consecutive purposes such as for business,
leisure, fun and many others aspect as well. It is actually being used to travel as a practice of touring,
attracting, entertaining tourist, accommodation and many other operational tours as well. The tourism
having a vast scope over city development and its progress as it is an essential aspect that is used to
develop and attain higher economic growth and success. The tourism management also get considered
potential level of employment as it offers a wider range and variety of career opportunities in terms of both
public and private sector. The tourism management is actually a multidisciplinary aspect that is completed
dependent on tourism and hospitality related activities. The tourism and action plan of London is basically
identifies certain progress that is related to fundamental themes as like Jobs and skills, tourism landscape,
transport, great welcome and common sense regulations. In this travelling become more easier that
seamlessly include sensible regulations that make continuous improvements towards visa services in
London. The tourism industry is an essential prospect as with this varied range of benefits is offered
through which suitable role related to commercial activity is addressed that create adequate demand and
growth by which effectual contribution towards economic development is addressed with perfection. It also
get generate significant role and better contribution towards economic development under which revenue
generation also get advanced with better effectiveness. The tourism induces better range of benefits and
facilities that is used to create more values in terms of creation and generation of employment by which
sustained level of welfare also get progressed in timely frame.
In terms of mega sporting events London make adequate usage of marketing that assist to promote and
advance international tourism for a longer period of instance. In this bilateral modifications as a tourist
arrival is increases with support of conduction of Olympics in this suitable level of promotion of working and
economy generation both get advanced in successful mode. The Olympics event is always be an attractive
event that easily grabs attention of more of visitor all across world and as the conduction of event at a
country assist to enhance and develop its economic stability and conditions with adequateness. It offer
economical benefits in terms of ticket selling, increases in employment, licensing, sponsorship,
advancement in tourism and broadcast revenue generation. The host country has faced and seek a boom
within economic acceptance as within this spending amount towards tourism is increases by which
infrastructure also get developed with effectual trading that also enhance rate of foreign investments. In
this there is different challenges that is faced by event organiser of Olympic such as of budget planning in
which unforeseen of expenses is processed with better management of expenses as it is the most required
aspect for processing of event. The time is also be a challenge as to conduct and complete each task in
assigned period of time as per clear involvement of innovation and creation as in order to produce fresh
and clear content. Moreover with this the sustained goal and objective of event tourism is subjected with

implementation of varied programmes as cultural, artistic, business, sports, educational, scientific and
political basis in terms of better attractiveness.
A5 - Have you spoken to any members of staff about your ideas – if so, who?
Signed (Student): Date:
Please submit these two pages to your Dissertation Co-ordinator by the stated date and also
bring them along to your first meeting with your allocated Dissertation Supervisor.