Evaluating the London Olympics' Impact on Tourism and Economic Growth

This report proposes to evaluate the impact of major events, specifically the London Olympics, on enhancing tourism within a city. It aims to analyze the concept and importance of tourism for economic growth, determine the Olympics' role in boosting tourism, assess challenges faced by event managers, and recommend strategies for successful international events. The methodology involves a positivism research philosophy, deductive approach, and survey strategy with a sample of 30 respondents, utilizing both primary and secondary data collection methods. The background discusses tourism's contribution to city development, employment opportunities, and the economic benefits of mega-sporting events like the Olympics, including increased tourism, revenue generation, and infrastructure development. It also addresses challenges such as budget planning and time constraints, while emphasizing the importance of marketing and event planning for long-term tourism promotion. The report references key literature on smart tourism and its impact on urban attractiveness.

APPENDIX 1 – FM POSTGRADUATE DISSERTATION PROPOSAL FORM
Student Name:
Programme:
PLEASE COMPLETE THIS FORM PROMPTLY AND AS FULLY AS YOU ARE ABLE
This form is used by your Dissertation Co-ordinator to allocate you an academic member of staff from
within the Faculty who will be able to guide you during the production of your dissertation. Your
Dissertation Co-ordinator will respond to any general questions you raise prior to your dissertation
supervisor allocation, so please make it clear if you have questions or concerns that you wish him/her
to either take account of in allocating a supervisor or to respond to.
A1 - INDICATION OF POSSIBLE TITLE
Ensure that your intended title is as specific as possible and accurately reflects what you intend to do.
The title may of course change as your dissertation develops, so your final submission may well end
up with a revised title to this.
The Role of London Olympics in enhancing the scope of tourism to the city.
A2 - POTENTIAL AIM AND OBJECTIVES
State the overall aim of your research ensuring that it is sufficiently focused and list the research
objectives that you consider you will have to set in order to meet this aim (normally 4-6 in total).
AIM:
To evaluate about the concept of tourism along with analysis of the role of events like London Olympics in
enhancing the scope of tourism within a city.
OBJECTIVES:
 To review about the concept and importance of tourism for better growth of an economy.
 To determine about the role of London Olympics in enhancing the scope of tourism within a city
 To evaluate about the challenges and issues that can be encountered by an event manager and
orgnisation while conducting an event at international level.
 To recommend some effective ways and strategies to organise a successful event at international
level in order to have enhanced scope of tourism within a city
A3 - POTENTIAL METHODOLOGY
Outline the data you need to collect and how it is to be collected as precisely as possible, including:
What methods you will use to collect this data and why have you chosen them? What sort of
questions
you will ask? Who you will ask - how many and how they will be chosen? How will you analyse the
data?
Research questions
 What is meant by the concept and importance of tourism for better growth of an economy?

 What possible role could be played by London Olympics in enhancing the scope of tourism within a
city?
 Which can be the expected set of challenges and issues that can be encountered by an event
manager and orgnisation while conducting an event at international level?
 What possible recommendation can be made out to organise a successful event at international
level in order to have enhanced scope of tourism within a city?
For selection of most appropriate research method for conducting current research work use of research
onion model is made which provides proper justification for selection of most appropriate and suitable set
of research methods:
Research Philosophy- there are four common sets of research philosophy provided by research onion
model which comprises of positivism, realism, interpretivism and pragmatism. Out of these utilisation of
positivism set of research philosophy is seemed most appropriate and suitable for current investigation as it
provides a practical and systematic form and way to lead a study (Serravalle and et. al., 2019).
Research approach – Inductive and deductive are two common set of research approach that could be
applied or used by an investigator from which implication of deductive approach is seemed more justifiable
for current investigation as it provide better scanning and testing of numeric facts along with leading
support to positivism set of philosophy.
Research strategy- there are many forms of research strategies which are applied for effective data
collection like action research, experiments, survey, interview, observation, etc from which use of survey
strategy seemed most suitable for current study. The reason for selection of survey strategy based on the
fact that it provides most easiest and simplest way of data collection with the help of questionnaire.
Choices of method- It is related to the sustained level of information that is collected and gathered by a
researcher in order to conduct and perform complete research over a assigned period of instance. In this
researcher make uses of appropriate resources as with support of this ability to gain authentic outcome is
developed in systematic manner (Shafiee and et. al., 2019). For this research and its investigation
quantitative method of research is used as in this suitable level of information is collected as in this numeric
information is attained as with this valuable ending is resulted in through which achievement and
accomplishment of standardised outcome and target is achieved with better adequateness.
Data collection and analysis- In this the both primary and secondary research is conducted and in relation
to primary research literature review is conducted that provide adequate level of certainty and it is basically
get collected from articles, journals, magazines, financial reports and from many others resources as well.
On the other hand, in terms of secondary data collection questionnaire is conducted that assist to gain
sustained outcome in timely frame.
Sample method- It is a method in which selective sample is collected under which adequate subset is
developed as for this researcher make adequate usage of random sampling method. For the conduction of
this research sample size of 30 respondents is selected.

A4 - BACKGROUND TO THE POTENTIAL TOPIC OF STUDY
Briefly introduce your topic, giving an indication of why you think it would provide valuable outcomes and for
who. Also identify any reading that you may have done relevant to the topic, any key writers in the field and
how your research might contribute to the existing knowledge base on the subject.
The tourism is basically defines a set of activities that is used to derive travelling of people as in order to
stay or keep away from different places that in terms of consecutive purposes such as for business,
leisure, fun and many others aspect as well. It is actually being used to travel as a practice of touring,
attracting, entertaining tourist, accommodation and many other operational tours as well. The tourism
having a vast scope over city development and its progress as it is an essential aspect that is used to
develop and attain higher economic growth and success (Gal-Tzur, Bar-Lev and Shiftan, 2020). The
tourism management also get considered potential level of employment as it offers a wider range and
variety of career opportunities in terms of both public and private sector. The tourism management is
actually a multidisciplinary aspect that is completed dependent on tourism and hospitality related activities.
The tourism and action plan of London is basically identifies certain progress that is related to fundamental
themes as like Jobs and skills, tourism landscape, transport, great welcome and common sense
regulations. In this travelling become more easier that seamlessly include sensible regulations that make
continuous improvements towards visa services in London. The tourism industry is an essential prospect as
with this varied range of benefits is offered through which suitable role related to commercial activity is
addressed that create adequate demand and growth by which effectual contribution towards economic
development is addressed with perfection. It also get generate significant role and better contribution
towards economic development under which revenue generation also get advanced with better
effectiveness. The tourism induces better range of benefits and facilities that is used to create more values
in terms of creation and generation of employment by which sustained level of welfare also get progressed
in timely frame.
In terms of mega sporting events London make adequate usage of marketing that assist to promote and
advance international tourism for a longer period of instance. In this bilateral modifications as a tourist
arrival is increases with support of conduction of Olympics in this suitable level of promotion of working and
economy generation both get advanced in successful mode. The Olympics event is always be an attractive
event that easily grabs attention of more of visitor all across world and as the conduction of event at a
country assist to enhance and develop its economic stability and conditions with adequateness. It offer
economical benefits in terms of ticket selling, increases in employment, licensing, sponsorship,
advancement in tourism and broadcast revenue generation. The host country has faced and seek a boom
within economic acceptance as within this spending amount towards tourism is increases by which
infrastructure also get developed with effectual trading that also enhance rate of foreign investments. In
this there is different challenges that is faced by event organiser of Olympic such as of budget planning in
which unforeseen of expenses is processed with better management of expenses as it is the most required
aspect for processing of event. The time is also be a challenge as to conduct and complete each task in
assigned period of time as per clear involvement of innovation and creation as in order to produce fresh

and clear content. Moreover with this the sustained goal and objective of event tourism is subjected with
implementation of varied programmes as cultural, artistic, business, sports, educational, scientific and
political basis in terms of better attractiveness.
A5 - Have you spoken to any members of staff about your ideas – if so, who?
Signed (Student): Date:
Please submit these two pages to your Dissertation Co-ordinator by the stated date and also
bring them along to your first meeting with your allocated Dissertation Supervisor.

REFERENCE
Books and journals
Femenia-Serra, F., Neuhofer, B. and Ivars-Baidal, J.A., 2019. Towards a conceptualisation of
smart tourists and their role within the smart destination scenario. The Service
Industries Journal. 39(2). pp.109-133.
Gal-Tzur, A., Bar-Lev, S. and Shiftan, Y., 2020. Using question & answer forums as a
platform for improving transport-related information for tourists. Journal of Travel
Research. 59(7). pp.1221-1237.
Molinillo, S. and et. al., 2019. Smart city communication via social media: Analysing
residents' and visitors' engagement. Cities. 94. pp.247-255.
Romão, J. and et. al., 2018. The smart city as a common place for tourists and residents: A
structural analysis of the determinants of urban attractiveness. Cities. 78. pp.67-75.
Serravalle, F. and et. al., 2019. Augmented reality in the tourism industry: A multi-
stakeholder analysis of museums. Tourism Management Perspectives. 32. p.100549.
Shafiee, S., Ghatari, A.R., Hasanzadeh, A. and Jahanyan, S., 2019. Developing a model for
sustainable smart tourism destinations: A systematic review. Tourism Management
Perspectives. 31. pp.287-300.