Business Development Report: London Organic's Market Analysis

This report provides a comprehensive analysis of London Organic, a skincare beauty brand, focusing on its entrepreneurial journey and business development. It begins with an introduction to entrepreneurship and the specific context of London Organic, outlining its vision and mission. The report then delves into a PEST analysis to evaluate the political, economic, social, and technological factors affecting the brand. It examines the micro and macro environments of the beauty industry. The report further analyzes the product and services offered by London Organic, emphasizing market segmentation, target market identification, and market needs. Marketing strategies, including the 4 P's (Product, Price, Place, and Promotion), are discussed in detail. The report also explores market growth strategies, resource requirements, and potential sources of finance, followed by a risk analysis. The report concludes with a summary of key findings and a list of references.

Entrepreneurship and
Business Development

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK...............................................................................................................................................3
Vision and missions....................................................................................................................3
PEST analysis and micro and macro environment of the market place......................................3
Analysis of product and services to be successful in market .....................................................5
Segmentation analysis providing market statistics to support selection of target segment........5
4 P's in marketing strategies .......................................................................................................6
Market growth strategy...............................................................................................................7
Resources required for the venture including the source of finance ..........................................8
Risk analysis ...............................................................................................................................9
CONCLUSION .............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Entrepreneurship development is the process where the knowledge and skills are set to be
improved as by the training and developing activities in the management. The source of program
manage the quora of the ventures to influenced the entrepreneurship development program. It
concentrates on the management and its potentiality to enhance new thought of ideas that
manage the activities to manage the plan of action. It also focussed on the individual who are
starting new project of management that allows the positive nature to maintain the subjective
quora where to starts responsibilities(Belousova, Hattenberg, Gailly, 2020). The start up has been
extended to include the social and political manner of entrepreneurial activities. The
management consider in this report is London organic. It is skin care beauty brand with natural
ingredients. It makes beauty product that involves the small quantities that phrase the orientated
manner. It involves the various campaign in UK for spreading awareness with the sort of
sections to make it more sectorial.
TASK
Vision and missions
Vision : The management of business have the diverse sets of quora that relates to the growth
and development in the present state of manner. It represents the various sort of strategical goals
that mentions the vision of statement to motivates the company's goodwill to maintain the
organisational task and that relates to their factor.
Mission : The business that explains the segments to enhance the quora of the market place that
initialise the orientation in the factor to deal with its external and as well as internal factor. The
mission statement that supports the vision and London organic serves the output to interpret the
aims and purpose of the individuals as per to the consumer, visitors and other stakeholders.
PEST analysis and micro and macro environment of the market place
Beauty industry is a diverse factor that comprise the manner of lotion and skin care
product. It concentrates on selling the specialise idea to improve the visual aspect in an adequate
manner that steps forward in making the lips bigger and remove dark circles(Dheer, 2018). There
are a lot of products in the cosmetic industry that are endless and it all set to concentrates on the
selling one with specific thought of idea in a positive way.

 Political factor : It ensures the product security and safety of London organic that is a
wise manner in the cosmetic industry. It initialise the manner of orientated segmentation
of the beauty skilled products in the quora of designed skin product. As the company will
necessarily get to deal with the components of authorities, recalls, and quality of
manufacturers and its sources. London organic might be required to follow the political
and legal requirements which the country will consider the fact in the mannered
way(Ferreira, 2017). It concentrates on the basic features that are ensuring the quality of
the cosmetic industry as to the integrity of the beauty industry that follows the typical
phrase in the orientated segmentation that follows the same broad programs. Economic factor : It ensures the beauty industry to be follows the quite resistant in the
manner of economical recession. London organic has deal in the targeted mannered to
buy the product with their beneficial terms. As the beauty products have generally
becomes the global demand for the people to get in touch with them. People will always
feel fresh and more active and confident to have in use to such products like lipstick, eye
liner, etc. and many more. Social factor : It ensures the brand loyalty as it is much relevant issue for the people to
use the brand and offers its segmentations to enhance the product. The consumers and
visitors are becoming more loyalists for London organic to guide others in their relevant
situation. The company and the consumer both have the orientated responsibilities to
manage the attentions on the side of given quora. It might get spread out as farther to the
outside world, the internet, group meeting and reviews in the context of the company. As
it is not a vast bound to think about the manner to deal in the manner with the another
product of terms in the respect of the cosmetic company that launches in an adequate
term(Gu, Qian, Lu, 2018). As it depends on the size and change on the terms of social
responsibilities of packaging, container sizes, and also the font on liquid cosmetic bottles
to grab the attention of the customer.
 Technological factor : It ensures the beauty brand that can sell their products through
virtual perception in the manner to fame their cosmetic brand in the manner that relates to
their techniques and method. The relation that might deal with the technical issues and
substantial base to cover necessarily to follows the term of London organic. It has been
determine to enhance their terms as per the analysis that deals with the manner of beauty

product that works with the specifically manner to manage the output of term in the
orientated way.
Analysis of product and services to be successful in market
Market analysis is the quantitative and qualitative phrase of the market that framed the
manner into the size of the market. The various sort of consumer in the segments that includes
the buying pattern and segments of the visitors in London organic cosmetic industry. It involves
the various manners that analyse the product and services that are as follows : Demographic and segmentation : The size of market depends on the business and its
investors to manage the business plan. London organic depends on the various sources to
be get concentrates on the potentiality of consumer that values the market orientation. As
there are consumer with potentiality for the purchasing the quora of the cosmetic number
of the products(Hanoteau, Vial, 2020). It involves the market value and the techniques
for initialising the total estimation in the business of management. Target market : The market have their target orientated consumer that focuses on the
definite quality to promote their services and product in the market place for their
consumers. The section is termed with the diverse market orientation to manage the
output of business in the context of consumers and visitors. London organic concentrates
in the qualitative manner of market to evaluates the demands and fulfil the satisfaction of
the market.
 Market need : The consumer have their particular sort of needs and wants and its the duty
of the management of business to satisfy them with their products that follows the
potentiality. As the mannered section of management the business of London organic
outlook its respective competitors and their skills, weaknesses and market goodwill to
initialise their factors and strategies.
Segmentation analysis providing market statistics to support selection of target segment
The market segmentation is the procedure of dividing the market as per to the orientated
target that defines the categories. The various sector that defines the consumers and the audience
to manage the group of an individuals as with similar manner like demographic interest, needs
and location in the manner(Igwe, Icha-Ituma, 2020). As it helps to determine the needs of the
consumers to meet their wants of product and services.

 Create stronger marketing content : As by creating the marketing message for the
individual to maintain the level of broad audience. London organic creates the manner to
initialise the segment of the source of content that avails their unique characteristics of
the targeted audience. It also involves the various ways to manage the sort of
segmentation in an adequate manner. Identify the most effective marketing tactics : It ensures the accommodation to maintain
the ideas to targets the sort of audience. London organic initialise the market and its
respective plan of action that varies the marketing strategies to guides the audience for
their products in the manner to manage the targeted consumers(Jalilov, Annayev,
Mukhammedov, 2018). It might also determine the issues and their solution to manage
the terms in the positive way.
 Attract quality leads : It ensure the marketing content to manage the phrase of clear and
adequate term to declare the target and its orientation that covers the value of term.
London organic pursue the thought of idea to deal with the visitors and consumers into
buyer to manage the potentiality in the business.
4 P's in marketing strategies
The marketing strategies are the set of tools in the manner to produce the sort of various
product in the term to manage the orientation. It involves the series of techniques and methods
that the cosmetic company can be get influenced as per their demand for their products and
services. It also mentioned the major segmentation of the tool that helps in marketing
arrangement of task and execute the plan. As the marketing strategies are divided into four set of
groups that are as follows : Product : It ensure the manner of goods and services that are offered by the cosmetic
company to their consumers in an adequate manner. It needs to hold the variety of
production and their segments to deal with the quality and their features that involves
their brand name and their goodwill. The source and term of packaging that includes the
services as per to their quality of products that also evolves the planning and executing of
the task in the planning(Nwambam, Nnennaya, Nwankpu, 2018). It might be termed as
the product in London organic that includes the soft manner of cosmetic creams in the
cosmetic industry or in the cream or in the lotion session of the store to get mentioned in
the given frame work.

 Price : It ensure the major segmentation in the manner of the price and cost and the
following term of packaging. London organic involves the services as per to their quality
of products it also evolves the planning and executing of the task in the planning. As it
evaluates the orientated manner to defined the price and its value of the product that
involves the sum of monetary benefits as are mentioned in the given frame work.
London organic also verifies the output from the market that helps in market planning of
task and executing process of the plan(Petrakis, 2020). They make to ensure about their
lower prices in the market to introduce new visitors that can seek the manner of the
product. As the price or cost determinations will also have an immense impact on profit
margin, supply, demand and marketing strategies. Place : The goal of business executive is tends to follow the product and the orientated
place where the consumer can easily follows the store in the marketing management. It
manage the company to accomplish the greater level of integration in the business that
states between the business and visitors. London organic also follows the various
segmentation to follow and promote the services to analyse the demand and supply of the
company. By setting to one place the sort of output can also plays an important factor to
deal with it. The management deals with their strategies to follows the manner of
respective channels that follows the product and the product strategies.
 Promotion : It includes the elements through which the marketing section can influence
the product and its promotion that deals with their orientated strategies to manage the
various sort of output. London organic has the base sector to promote the targets and
objectives in the market that follows the company to be more effective in its promotional
strategies. As they also follows the orientation to deal in the management through which
they can also ensure the strong perspective of product visibility and association to
manage the segmentations(Ramadani, 2019). The promotion strategies also maintained
the social networks to promote their brand and enhance the brand and its goodwill with
the target audience.
Market growth strategy
As the management of business deals with the segmentation of the business in the quora
to meet the orientated demand of the consumers and visitors. The techniques and methods that
utilise the form to expand the business in the segment of financial situation. The orientated skills

and ability to maintained the common growth in the business that includes the business and
market perception, market enlargement, product enlargement, diversification and acquisition. Market penetration strategies : The growth strategies that puts the consideration into the
market penetration manner to prepare and decide the market existing product with the
same orientation to manage the growth to increase the market share capital(Singh, Gaur,
2018). The market share is the segment in term of London organic to deal with the basic
orientation of market share that holds the market issues to increase the market share by
lower the price. Market expansion or development : The market growth strategies are to be concentrates
on the selling product cost of London organic recent market product. The competition
that can mannered in the business to enhance the business condition to maintain the
valuation and increase the market condition. As it can not increase the sales and profit
that conducts the orientation on the valuation of the market and its expansion that relates
to the strategies that relates the product of the market. It might be various sort of reason
to analyse the business and management through which the sales can be get increase. Product expansion strategies : The management of business can be get expand by their
line of product as per their features and quality that determines their target orientation to
manage the substantial quality. The small size organisation also deals with it and termed
it as the product development to initialise the process of selling in the market that exist in
the manner. The expansion of the growth that deals with the techniques and methods of
London organic that conduct the company to manage the termed forced of an
organisation to add the new product and service.
 Growth through diversification : The growth strategies in the business of management
that defines the factorial diversification to manage the product and services of new
market condition. As the type of strategies that in London organic are full of risk that can
be sell product as effectively(Skala, 2019). The marketing research is an essential
because of the company and its research that is important for the company to determine
the visitors in the market that will be potentially in the orientated perception.
Resources required for the venture including the source of finance
The source of finance that will be required to manage the orientation that deals with the
business and other sections to manage the virtual perception of the business. As the business

follows the manner of sources of finance for the business and the sort of various output to
manage its terms in the frequent manner that are as follows: Financial bootstrapping : The objectives and goals that formulates the business in
London organic that comprises their individuals for their growth and development to
manage its financial bootstrapping. London organic deals with the various sort of manner
that are owner financing, joint utilisation, minimization of account payable, delaying
payment, minimization of inventory, subsidy finance and many more. Buyouts : It involves the corporate form of finance to maintain the accountability to
manage the virtual perception. The management of business attains to set the issues and
problems as per to the operating basis of the public firm to ultimate the goal of buyout
that settled to it(Ughetto, 2019). The valuation of the product that enhance the term in the
market as per the London organic to replace the management that serves the important
section of the market. Venture capital : The form of venture capital states the corporate section to mention the
financial investor that participates in the management of business in term of the strategic
detailed advice. The venture capitalising of London organic are the outlook of the
business with the high production capability in the market and high growth potentiality to
be confined the business.
 Loans and overdraft : The bank loan serves as the long term mode of the finance in the
business to deal with orientation(Whitehurst, Richter, 2018). The overdraft in respect of
business facilitates the amount of repayments and interest rate that follows the loan with
the choice of perception to enhance the fixed quality.
Risk analysis
It is the process of determining and evaluating the issues and problems in the
management of business that might neglect the rationalization the risk. It also involves the
possibilities of various sort of events in the natural process. It plays an important manner to
analyse the potentiality to manage the events in the orientated virtual manner of perception. The
risk can be analyse in the management as per the following steps that are as follows : Conduct a risk assessment study : It involves the management and departmental issues
that analyse the critical procedure to manage the head of the business. The issue of risk
as can determine the risk factor to manage the orientation in the quora. London organic

states the survey that can be termed as per the source of risk and declaration in the levels
of department. Determine the risk : As the section for initialising the risk in the management to evaluates
its term as per the event and structure to defines its accuracy. It maintain the
consequences that relates with each other to manage the risk and issues and the impact
that will affect the management.
 Examine the risk : By analysing the risk factor it might be termed as per to the market
and competitiveness in the set of quora (Zakieva, 2019). London organic has the
orientation of risk factor also scheduled the orientation to manage the qualitative
performance of the business in the market.
CONCLUSION
As per the above report it has been concluded that, the successful business exercises
encouraged the relevant discourse to maintain the business of management. The organisation can
improve the mind set of the entrepreneur to have the specialised issue of term and various sort of
segmentation to manage the personal suitability of new ideas in the business. It is the virtual set
of the market that phrase the valuation in the following course to manage the process of the
frequent segmentations. The section of the entrepreneurship and the creativity that also follows
the schedule of the business of management that change the division to produce the course of
products and services that the company is producing.

REFERENCES
Books and Journals
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Development (pp. 193-223). Palgrave Macmillan, Cham.
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Zakieva, R.R., and et.al., 2019. The significance of studying legal protection of rights on
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(Belousova, Hattenberg, Gailly, 2020)(Dheer, 2018)(Ferreira, 2017)(.Gu, Qian, Lu, 2018)
(Hanoteau, Vial, 2020.)(Igwe, Icha-Ituma, 2020)(. Jalilov, Annayev, Mukhammedov,
2018)(Nwambam, Nnennaya, Nwankpu, 2018)(.Petrakis, 2020)(.Ramadani, 2019)
(Singh, Gaur, 2018)(Skala, 2019)(Ughetto, 2019)(Whitehurst, Richter, 2018)
(Zakieva, 2019)