Business Idea Report: Development and Business Plan Analysis

This report outlines a business idea for a themed restaurant, 'Heritage of London,' focusing on London's history to attract customers. The report details the business idea's development, including its vision, mission, aims, and innovative aspects like a customer app. It then presents a comprehensive business plan, incorporating market analysis using STP strategy and Porter's Five Forces model, industry analysis, operations details, and a SWOT analysis. The financial requirements for the venture are also discussed, emphasizing the importance of securing funding through loans and savings. The report concludes by summarizing the key elements of the business plan and emphasizing the importance of clarifying aims and objectives for business success.