Strategic Business Consulting Presentation for London School Projects

This presentation provides business consulting services for two projects at the London School of Science and Technology (LSST). Project A focuses on digital marketing, analyzing the competitive landscape using Porter's Five Forces, segmenting the market to target business professionals seeking online higher education, and positioning LSST's online services as affordable and flexible. Differentiation strategies include increasing affordability and offering varied course durations. Project B addresses LSST's need to expand its course portfolio, employing STP analysis to target international students interested in unique programs. The presentation highlights the team's skills, including communication, digital proficiency, research abilities, and financial acumen, ensuring timely and high-quality deliverables. The overall aim is to provide strategic solutions that enhance LSST's market presence and student applications. Desklib provides a platform to access similar solved assignments and past papers.

Table of Contents
 INTRODUCTION
 Project A: Digital marketing
 Competitor’s Analysis
 Segmentation
 Target Audience
 Positioning
 How to increase differentiation
 Skills Expertise and Experience of the team

Table of Contents
 Project 2: Marketing
 Segmentation
 Target Audience
 Positioning
 Strategies to increase market awareness and student applications
 Skills Expertise and Experience of the team
 CONCLUSION
 REFRENCES

Introduction
 The practice of business consulting involves providing business and clients expert
advice on specific area.
 This presentation includes business consultation for two projects of London School of
Science and Technology.
 This presentation describes the client’s problems and provides context to the target
audience, competitors and market.
 In addition to this, the match between the needs of the client and the expertise and
experience of the team is showcased in the presentation.

Project A: Digital marketing
 Business Problem of client
 Currently London School of Science and technology has 4000
students whose fees are paid from the public purse and student
loan company where each student has to apply for to determine
eligibility for student loan.
 The higher education market has become very competitive
because of new entrants and London school of science and
technology is looking to expand into new markets in order to
maintain profitability of the institution.

Competitor Analysis
 Porter’s five forces analysis
 This tool helps
understand the five competitive
forces which shape an industry
and help determine the strengths
and weaknesses of the industry.

Continue
 The Porter’s five forces analysis in context of
online higher education institution is provided
below:
 Intensity of competition: In the first
competitive force analysed in the Porter’s five
forces analysis, the focus is one the number of
competitors and their ability to undercut their
rival firms.

Segmentation
 This is defined as the process of dividing the
market of a company into smaller
manageable groups of people on the basis of
their common characteristics.
 In case of, the online higher education
services , the most suitable market segment
for London school of science and technology
is business professional who seek to
continue their higher education but are not
able to attend regular classes.

Target Audience
 The target audience for the online
higher education services at London
school of science and technology is the
professionals.
 The consumers in this segment will be
looking to continue their University
education or expand their knowledge
in particular field.

Positioning
 London school of Science and technology
needs to position the online higher education
services as an affordable and flexible option
for seeking higher education.
 This positioning will help the respective
form attract more applicants as students sell
be able to continue their higher education
and also focus on careers.

How to increase differentiation
 London school of science and technology
can increase differentiation of online
higher education services by increasing
the affordability of the services.
 Apart from this, the differentiability can
also be increased by giving consumers
different types of courses for different
time periods.

Skills, expertise and experience of the team
 The team is highly skilled with high level of
communication and presentation skills.
 Digital skills are also proficient in case of
each team member.
 These skills and expertise in digital
technology can help the client increase
student application through the introduction
of online higher education services.