Strategic Business Consulting Presentation for London School Projects

This presentation provides business consulting services for two projects at the London School of Science and Technology (LSST). Project A focuses on digital marketing, analyzing the competitive landscape using Porter's Five Forces, segmenting the market to target business professionals seeking online higher education, and positioning LSST's online services as affordable and flexible. Differentiation strategies include increasing affordability and offering varied course durations. Project B addresses LSST's need to expand its course portfolio, employing STP analysis to target international students interested in unique programs. The presentation highlights the team's skills, including communication, digital proficiency, research abilities, and financial acumen, ensuring timely and high-quality deliverables. The overall aim is to provide strategic solutions that enhance LSST's market presence and student applications. Desklib provides a platform to access similar solved assignments and past papers.

Table of Contents
 INTRODUCTION
 Project A: Digital marketing
 Competitor’s Analysis
 Segmentation
 Target Audience
 Positioning
 How to increase differentiation
 Skills Expertise and Experience of the team

Table of Contents
 Project 2: Marketing
 Segmentation
 Target Audience
 Positioning
 Strategies to increase market awareness and student applications
 Skills Expertise and Experience of the team
 CONCLUSION
 REFRENCES

Introduction
 The practice of business consulting involves providing business and clients expert
advice on specific area.
 This presentation includes business consultation for two projects of London School of
Science and Technology.
 This presentation describes the client’s problems and provides context to the target
audience, competitors and market.
 In addition to this, the match between the needs of the client and the expertise and
experience of the team is showcased in the presentation.

Project A: Digital marketing
 Business Problem of client
 Currently London School of Science and technology has 4000
students whose fees are paid from the public purse and student
loan company where each student has to apply for to determine
eligibility for student loan.
 The higher education market has become very competitive
because of new entrants and London school of science and
technology is looking to expand into new markets in order to
maintain profitability of the institution.

Competitor Analysis
 Porter’s five forces analysis
 This tool helps
understand the five competitive
forces which shape an industry
and help determine the strengths
and weaknesses of the industry.

Continue
 The Porter’s five forces analysis in context of
online higher education institution is provided
below:
 Intensity of competition: In the first
competitive force analysed in the Porter’s five
forces analysis, the focus is one the number of
competitors and their ability to undercut their
rival firms.

Segmentation
 This is defined as the process of dividing the
market of a company into smaller
manageable groups of people on the basis of
their common characteristics.
 In case of, the online higher education
services , the most suitable market segment
for London school of science and technology
is business professional who seek to
continue their higher education but are not
able to attend regular classes.

Target Audience
 The target audience for the online
higher education services at London
school of science and technology is the
professionals.
 The consumers in this segment will be
looking to continue their University
education or expand their knowledge
in particular field.

Positioning
 London school of Science and technology
needs to position the online higher education
services as an affordable and flexible option
for seeking higher education.
 This positioning will help the respective
form attract more applicants as students sell
be able to continue their higher education
and also focus on careers.

How to increase differentiation
 London school of science and technology
can increase differentiation of online
higher education services by increasing
the affordability of the services.
 Apart from this, the differentiability can
also be increased by giving consumers
different types of courses for different
time periods.

Skills, expertise and experience of the team
 The team is highly skilled with high level of
communication and presentation skills.
 Digital skills are also proficient in case of
each team member.
 These skills and expertise in digital
technology can help the client increase
student application through the introduction
of online higher education services.

Project 2: Marketing
 Business Problem of client
 The client of the project is
London School of science and
technology and the management of the
enterprise has taken a decision to expand
course portfolio to face increasing
competition.

Segmentation
 STP Analysis
 This is a three step model
which helps examining the products
and services of the company and how
the benefits of the products or services
are communicated to the target
audience of the company.

Continue
 In this part of the model different consumer
segments are created on the basis of similar
characteristics of the consumer.
 The first consumer segment for London school of
science and technology in providing different
courses is of international students who want to
complete their university level education in
uncommon courses such as fashion designing and
other courses.

Targeting
 The target consumer segment for
diversification of course portfolio at
London school of science and technology
is the geographic consumer segment of
international students.
 This is because UK is one of the most
famous destinations for completing
education.

Positioning
 In this part of the STP analysis, the focus is on
determining the positioning of the product or service
which helps distinguish the goods from rival companies
while also providing the consumers additional value.
 The current positioning for London school of science
and technology is of an inclusive educational institution
offering University level courses in Business
management, Information technology, health and social
care courses.

Strategies to increase market awareness
and student applications
 The London school of science and
technology needs to adopt social media
marketing and search engine optimization
to reach and connect with international
students.
 This is a cost effective way of increasing
brand awareness and connecting with
students on an international scale.

Skills, Expertise of the team
 The team for this project has effective
research skills and financial acumen which will
support effective completion of the project.
 In addition to this, the team has high level time
management skills which will contribute to timely
completion of the project and ensure that high
quality deliverables are provided to the client in
given time.

Conclusion
From the above presentation it is concluded that creating a presentation for
business constancy on specific project involves conducting market research on the target
market, market segments and competitors. The identification of target audience and market
segments plays an important role in finding the solution for the business problems faced by
the clients. The competitors analysis helps understand the competitive landscape so that
long-term solution for the client can be determined. Porter’s five forces analysis is a useful
tool for conducting Porter’s five force analysis as it provides detailed information about the
level of competition faced by the client.

References
 De Haan, E., Donner, C. and Swaan, N., 2018. The consulting process as drama:
learning from King Lear. Routledge.
 Ian, S., 2018. The Ultimate Route to Market: How Technology Professionals Can Work
Successfully with Global Systems Integrators, Outsourcers and Consulting Firms.
Routledge.
 Magalhaes, G. and Roseira, C., 2020. Open government data and the private sector: An
empirical view on business models and value creation. Government Information
Quarterly. 37(3). p.101248.

References
 Rengifurwarin, Z. A., Akib, H. and Salam, R., 2018. Snapshot of public service quality in the center
for integrated business service (CIBS), cooperative micro small and medium enterprises (CMSME),
Maluku Province, Indonesia. Journal of Entrepreneurship Education. 21(3). pp.1-12.
 Yang, S., Kher, R. and Lyons, T.S., 2018. Where do accelerators fit in the venture creation pipeline?
Different values brought by different types of accelerators. Entrepreneurship Research Journal. 8(4).
 Zhao, Y. and et. al., 2020, December. A method of abstracting short text for consulting clients.
In 2020 5th International Conference on Mechanical, Control and Computer Engineering
(ICMCCE) (pp. 896-899). IEEE.
Online
 About Us, 2021. [Online] Available through <https://www.lsst.ac/about