Business Plan: Cleaning Services for Serviced Apartments in London

This project outlines a business plan for London Deluxe, a cleaning service targeting serviced apartments, AirBnb flats, and holiday rentals in London. The company aims to provide a full suite of services, including booking monitoring, linen management, and deep cleaning, differentiating itself through quality and customer satisfaction. The plan details the company's goals, vision, past, current, and future operations, emphasizing a transition to mechanized cleaning methods and expansion through social media marketing and potential franchising. The analysis incorporates competitive strategies, service packaging options, and considerations for sustainability and employee well-being, ultimately aiming for profitability and market recognition in the competitive London market. This document is available on Desklib, where you can find a variety of study resources, including past papers and solved assignments.

Overview of the company
The company London deluxe is offer the cleaning service for the apartments
serviced such as holidays lets, AirBnb flats, apartholtels in the London, UK. The
company provide the various services to the customers that activities include the
arranging the cleaners with the cleaners, monitoring the bookings at the booking
platforms as tokeet, guesty, evvivi, etc., providing the cleaning materials to the
customers, arranging the linen which are delivering from the external companies
and take care of the linen changes. The company provide the best quality services
to attract the customers with the reporting maintaining issues, inventory safe,
regulatory safety as well as deep cleaning of the flats in every 6 months. The
business have more than 10 years of experience specially in the apartment of the
services such as AirBnb flats in the London area as well as the company access
the wide rang of customers in the market with past work and experience through
providing the services to estate agencies, private landlords, management
companies and property owners (Moorkens and Vulto, 2021). The company have
good understanding of customers needs and satisfying the customers expectation
and perceptions with the helps of better quality cleaning services. The company
have personal experience in the cleaning industry.
Vision of the company
The vision of the London deluxe company, the
company will provide the full package of services
such as monitoring the booking at the booking
platform, take care and arranging the linen, deep
cleaning, etc. without any involvement of the clients
and customers in the process of working. The
company believe that everyone have right to work and
live in a safe, clean and enjoyable environments as
well as believe that important to look after the people.
The vision of the company is providing the better
experience to the customers and need to understand
the what the customers want as well as their demand
on the market to sustain in the competitive
marketplace. The company wants to add their own
services into the company for making profit and
revenues of the company. The company vision is
expanded their business in the competitive market
place with the best services to the client's and satisfy
them. The company wants to become success in the
business with the cleaning services strategy as well as
develop the firms out of the London areas. The
objective of the company is providing services to the
customers with the professionally and friendly as well
as they want to expand the management exception in
the business, staff and clients with the best quality
services.
Prepare a poster informing stakeholders about the future
of tourism postCovid19 pandemic past present and
future incorporating a sustainability plan
Past operations
The company work was providing the full packaging of
the services, and they work dine without any
involvements of the customer's in the process of
cleaning. The quality service of the company is best in
the market of competition. The company have 10 year
experience in the cleaning industry and firm have
specially experienced in the Serviced apartments like
AirBnb flats. The company was using the less quality
services such as manual cleaning methods. The manual
cleaning which include the sweeping, dusting, damp
dusting, mop sweeping, wet mopping, manual polishing,
spot cleaning. The company don't have the best facilities
and services in the cleaning due to the technologies. The
company use the sweeping to clean the dust effectively
and efficiency. The company provide the quality service
with the fewer technologies as well as company provide
the best facilities to the clients. The company have best
experience from the past ten years. The company was the
popular at the time in the cleaning services and it was the
great in the manual cleaning methods (Strömmer, 2020).
The quality service of the company was great and it is
maintained relations ship with the existing customers
and new customers of its company. The company was
handle the large numbers of employees for the cleaning
service due to the technologies. It was the costly for the
business that they are bearing at that time as well as
profit of the company are less due to the operating
expenses which include the labor costs, equipments
costs, etc. the company the fewer profits and generate
the less revenue at that time of the business. The
company has less competitive in the market due to the
facilities of cleaning in the business. The company was
sustained from the last 10 years in the market with the
competition market place.
Goals
The goals of the business is expanded the business out of the London area as well as
wants to convert into the franchise in the future. The company aims is adding the own
laundry in the cleaning services instead of using the external company which will be
helpful for the business. The company is proving the cleaning services to the
management apartments, landlord apartments, etc. the company target market is the
holidays rental, serviced apartments, Air Bnb flats and Apart hotels. The company also
focus on the competitive market to become sustainable in the market with the best
quality services for service apartments for attracting the attention of the customers
(Tipu, 2018). It is the most profitable for the organization to work in the best way for
the service apartments that helps in get more order for the cleaning service. The
company will provide the best and safest service in this area of business because The
business will expand in the future converting its services into the franchise.
Current operations
The current operations of the company is the company used
the mechanized cleaning methods that include the spray
buffing, scrubbing, dry cleaning, vacuum cleaning, polishing
that are included in the cleaning service of the company
(Azizi and Hu, 2019). The company provide the best
facilities of cleaning to the customers and satisfying the
customers with the better service quality which are
popularized the business brand in the company. The company
have the best quality service in the post pandemic which are
more essential for the business to manage the working
environment in the business. The business are looking
forward the eco-friendly work which are the most attractive
for the customers in the growth and developing market. In
addition, the company are focus on the health of the
employees that they are working on the safe environment and
it helps company in retain and competitive advantage. The
company have provided the training and learning to the
workers of the company which helps in reduce the incidents
at the workplace like electricity shock, falling, etc. the
company start their cleaning services after the guest checkout
at 10 pm and before the next guest to check in the 3 pm. The
problems which are faced by the company is Brexit and
holidays let that are the weakness of the company as well as
face the company the inflation rate which are not generated
the revenues for the company due to the pandemic (Azizi and
Hu, 2019). The company are sustained in the market with the
best quality management of services which are delivered by
workers to the customers and clients. The company is
provided the online booking platforms for the customers
which helps in save the time and money of the company and
customers include the tokeet, guesty or Eviivo. The company
is provide the best activities which are related based on the
customers that helps in generate the revenue of the company
as well as profitability.
Future operations
The target of the company will be the owners of the service apartments
that the company wants such as AirBnb, holidays rental, apart hotels.
The company will promote the brand of deluxe company through the
social media marketing and words of mouth. The company will create
the site which are website, LinkedIn, Facebook, etc. it will be able to
create the business most popular in the competitive markets (AlMallahi,
2022). The company will include the cleaning material in the service
free of costs for the clients. The new clients of the company will receive
the 10% off on the first month of bill. With the regular service, the
company will perform the deep cleaning of the flat at the same price as
regular price. With the help of that strategy the company will gain a
more profitability for the business as well as maintained the good
reputations for the business in the competitive market. The clients will
get satisfied with the full packaging of the servicing which is more
reliable for the company. The services of the company will be unique
for the service departments and it will be high standards. The clients of
the company can choose the gold, silver, bronze services of packaging
which will be depending on the task. In porters five analysis, the
competition will be low in the market, the bargaining power of suppliers
and bargaining power of the consumers are low due to the company has
many suppliers and customers. The company require the minimum
investments for the growth and development of the business. The
company will face the large competition because the service
departments are need the more service cleaners because of the large
departments. The company will perform the number of task at the time
of one place with the varieties of services such as booking platforms,
ordering linen, and supplying the cleaning materials which are unique
from the every company in the competitive markets (Peters, 2018). The
company will start their own laundries in the market and expand their
business for attaining the more customers as well as targeting the
customers in the market. The company will provide the all services that
clients will need at the one place so, the business will be hands free in
the process of preparing the flat for the next clients. In the further
discussion, the company will provide the all linen hire and deliveries
activities with the external linen companies without the involvements of
the customers which will safe them the efforts and times.
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