Project Planning Report: Milton Keynes IT Company, London Trade Show

This report presents a project plan for an IT company based in Milton Keynes, UK, specializing in software and technological solutions for warehouse automation and logistics, to participate in the London Technology and AI Trade Show. The report outlines the business case, emphasizing the rationale for exhibiting, which includes showcasing AI solutions and increasing brand awareness. It details project plan milestones, budget, and a Gantt chart illustrating the timeline for participation. The report further addresses potential return on investment, work breakdown structure, project objectives, types of investment needed, and identifies potential project stakeholders. The company aims to increase knowledge of AI, enhance profitability, expand its customer base, and improve customer satisfaction. The report concludes by summarizing the key findings and recommendations for successful trade show participation, referencing relevant academic sources.

PROJECT
PLANNING REPORT

Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Business case company................................................................................................................3
Rationale for exhibiting...............................................................................................................3
Project plan milestones................................................................................................................3
Potential return on investment.....................................................................................................4
Project plan and budget...............................................................................................................4
Gantt chart of plan.......................................................................................................................4
.....................................................................................................................................................8
.....................................................................................................................................................8
Work Break down structure.........................................................................................................8
Project objectives.........................................................................................................................9
Types of investment needed........................................................................................................9

Potential project stakeholders......................................................................................................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Project management is basically the application related to knowledge, skills, tools and
techniques that can assist business in achieving their goals and objectives. It assists the project
monitor in planning, monitoring and executing the task so that project can be implemented
successfully. Present report will lay emphasis on IT Company based in Milton Keynes, UK,
which provides software and technological solutions for warehouse automation and logistics.
They are going to attend the London Technology and AI trade show. It will lay focus on project
plan milestones. Report will also lay focus on the clear and achievable objectives. Assignment
will also lay emphasis on types of investment needed.
MAIN BODY
Business case company
Milton Keynes is an IT company who are engaged in developing software and providing
technological solutions. They are engaged in exhibiting an AI based trade show. In this company
will provide the benefits of artificial intelligence and how it is successfully changing the
organization structure (Kerzner, 2019). Also the top management will be engaged in taking part
in this AI trade show in order to make individuals aware about the feature of Artificial
intelligence. It will assist them in increasing the knowledge of participants related to AI. The
trade show will also make participants to increase their awareness related to importance of AI.
The company will also make use of modern tools and techniques so that the show can be
managed effectively and also in a professional manner.
Rationale for exhibiting
The main reason for exhibiting this trade show by Milton Keynes is to find provides
software and technological solutions for warehouse automation and logistics. It will also help
them in making people aware how the problems related to it can be solved. This will help them
in improvising their quality of service and also it will support company in enhancing the use of
artificial intelligence (Marchewka, 2016). This trade show is being exhibit by organization so
that they can be able to achieve their ultimate goals and objectives easily. It also really flexible to
make use of this technology.
Project plan milestones
There are various milestones which needs to be achieved by Milton Keynes while
participating in AI based trade show. In order to learn more from the trade, show the

organization will be engaged in doing proper planning. They will be engaged in analysing the
financial and technical risk. This plan will assist firm in managing the activities effectively and
professionally and also will be able to achieve their goals and objectives. In this the project will
begin from execution and identification of project gaols and objectives. This will assist them in
reaching out long term as well as short term goals and objectives (Heagney, 2016). In this the
budget related to project will also be decided by project manager. Budget is being set at £5. In
this the expenses will be made related to desk electrical items. It will also be made on research
and development aspects.
Potential return on investment
Return on investment is basically the amount of cost that has been invested by company. It
will help them in analysing the profit
Project plan and budget
As per the Gantt chart it has been analysed that company will be completing the process related
to participation in 6 months. Total Budget of the project will be £1954
Gantt chart of plan
Task Name Duration Start Finish Predecessors
Planning 15 days? Wed 3/18/20 Tue 4/7/20
Identification of project goal 1 day Wed 3/18/20 Wed 3/18/20
Analyzing the project participants 2 days Thu 3/19/20 Fri 3/20/20 2
budget of project 3 days Mon 3/23/20 Wed 3/25/20 2,3
show marketing plan 2 days Thu 3/26/20 Fri 3/27/20 4
risk planning 2 days Mon 3/30/20 Tue 3/31/20 5,2
venue selection 17 days Wed 3/18/20 Thu 4/9/20

requirements related to venue 3 days Wed 4/1/20 Fri 4/3/20 6
research shows 2 days Mon 4/6/20 Tue 4/7/20 8,2,6
selection of venue 2 days Wed 3/18/20 Wed 4/8/20 9,8
sign agreement 1 day Thu 4/9/20 Thu 4/9/20 10
Show material 4 days Fri 4/10/20 Wed 4/15/20
display centers 1 day Fri 4/10/20 Fri 4/10/20 11
venue promotion material
arrangement 3 days Mon 4/13/20 Wed 4/15/20 13
product brochure 7 days Thu 4/16/20 Fri 4/24/20
show signs and banners 2 days Thu 4/16/20 Fri 4/17/20 14
show staff attire 3 days Mon 4/20/20 Wed 4/22/20 16,2,4
WWW updates 2 days Thu 4/23/20 Fri 4/24/20 17
Design material 5 days Mon 4/27/20 Fri 5/1/20
designing of brochure of trade show 4 days Mon 4/27/20 Thu 4/30/20 18
insurance update 1 day Fri 5/1/20 Fri 5/1/20 20
Show promotion 11 days Mon 5/4/20 Mon 5/18/20
Email customers 5 days Mon 5/4/20 Fri 5/8/20 21
Press release 6 days Mon 5/11/20 Mon 5/18/20 23,2
show scheduling 13 days Tue 5/19/20 Thu 6/4/20
event schedule 6 days Tue 5/19/20 Tue 5/26/20 24
keynote schedule 2 days Wed 5/27/20 Thu 5/28/20 26
seminar schedule 2 days Fri 5/29/20 Mon 6/1/20 27
staff schedule 3 days Tue 6/2/20 Thu 6/4/20 28
Selection of staff 8 days Fri 6/5/20 Tue 6/16/20
staff hiring 5 days Fri 6/5/20 Thu 6/11/20 29
training to staff 1 day Fri 6/12/20 Fri 6/12/20 31
provide show attire 2 days Mon 6/15/20 Tue 6/16/20 32
Technical arrangement 2 days Wed 6/17/20 Thu 6/18/20

Arranging lights and sound 2 days Wed 6/17/20 Thu 6/18/20 33
show day 2 days Fri 6/19/20 Mon 6/22/20 35
project closure 2 days Tue 6/23/20 Wed 6/24/20
project lesson learned 2 days Tue 6/23/20 Wed 6/24/20 36

Work Break down structure

Project objectives
There are various objectives which needs to be achieved by company. It includes the following,
the period of achieving is also set up by company
 To increase the knowledge of people related to artificial intelligence by 10%
 To increase the profitability of company by 20% till the end of year 2020.
 To enhance the consumer base by 10% till the end of 2020
 To increase customer satisfaction by 30% in upcoming 6 months.
Types of investment needed
The type of investment that will be required is related to risk management. Project
manager will also be engaged in maintain the relationship with public so that they can be able to
make public aware about the benefits of attending the trade show. They will also be engaged in
analysing the risk (Kerzner, 2017). Also the activities related to the trade show will be
documented properly and effectively.
Potential project stakeholders
In order to successfully exhibit the trade show there are various stakeholders which needs to
be taken in account for successful implementation of activities. This will assist company in
managing with team and will also help them in handling the project firmly. Owner of the firm
will also be involved in providing team members about the information related to the project
plan so that they can be able to understand their roles and responsibilities. This will assist
company in achieving their goals and objectives. The stakeholders which needs to be taken care
of includes the employees, project managers, suppliers
CONCLUSION
From the above study it has been analyzed that After it the company will be involved in
analyzing the participants. Also further the marketing plan related to with it will be made. This
has assisted them in achieving goals and objectives.

REFERENCES
Books and Journals
Kerzner, H., 2017. Project management: a systems approach to planning, scheduling, and
controlling. John Wiley & Sons.
Heagney, J., 2016. Fundamentals of project management. Amacom.
Kerzner, H., 2019. Using the project management maturity model: strategic planning for project
management. John Wiley & Sons.
Marchewka, J.T., 2016. Information technology project management: Providing measurable
organizational value. John Wiley & Sons.

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