CFPBUS004: Business Communication Report - UK Transport Analysis

This report examines the improvements in the UK transport system, specifically focusing on the London Tube, and the role of effective business communication. It begins with an introduction highlighting the importance of communication in driving improvements, particularly through the use of posters. The main body of the report discusses the positive impacts of these posters, such as decreased crowding, improved office hour punctuality, more effective communication, and the resolution of AC problems. The report also explores various organizational communication theories, including information theory, groupware theory, and post-positive theory, and their relevance to the Tube's management. Furthermore, it evaluates the barriers to communication, such as language and psychological states, and proposes strategies to overcome them, like using more sign boards and conducting awareness programs. The report concludes by emphasizing the essential role of communication in achieving organizational goals and the importance of addressing communication challenges to enhance service delivery, referencing several academic sources.

Project (TASK-2)

Table of Contents
INTROODUCTION........................................................................................................................3
MAIN BODY..................................................................................................................................3
Prepare a report for the UK Transport Manager to discuss the improvements...........................3
Discuss some general theories of organisational communication...............................................4
Also evaluate some of the barriers of communication highlighted by the poster and outline
strategies to solve these...............................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................6

INTROODUCTION
Communication is one of the most important factor which plays crucial role for any of the
sector because it is the only way through which improvement can be brought. Nowadays, Poster
has been one of the important source through which social or any of the important message can
be provided to the client. In context of report, detail information related to the improvement
which has been brought. Number of theories are there which is related to communication
theories which will be majorly focused. Finally, evaluation to the barriers of communication will
be focused in it.
MAIN BODY
Prepare a report for the UK Transport Manager to discuss the improvements.
In current scenario, it is necessary that changes must be introduced in any of the sector
because it is the only way through which any of the entity can accomplish their goals and target.
Similarly, in UK transportation it was important to bring some changes which has worked after
introduction of posters with Tube which is a life line of London. There were number of
improvement which can be easily seen and those improvement has been discussed below:
 Decrease in Crowd: Simply after using the poster within Tube it has been seen that
crowd has been decreased at a rapid speed (Wetherell and et. al., 2018). Number of
tourist visits every year where do not have knowledge but after introduction of poster
they are familiar with next step they should take. It has been helpful managing the tube in
a systematic manner.
 Office hour is not disturbed: As there were number of tourist who don’t have the idea
about travelling within tube due to which it was found that local people used to get let for
their office. But, introduction of posters has helped them to understand that which tube
will allow them to reach will less time due to which office hour of local people is not
disturbed. It is a great achievement for Tube because number of travellers have increased
significantly.
 Communication has become effective: It was found that communication was not
effective due to which traveller has to suffer. There were very less number of sign boards
which were not allowing the new traveller to find their actual route of but introduction of
poster have changed the concept. It has been seen that people are able to find their routes

in effective way since last 2 months and changes have helped Tube management to
manage their work in systematic manner.
 Resolution of AC problem: The problem of AC was huge in Tube because of
overcrowded but things have changed now in which it has been seen that people have to
not suffer because of AC problem (Nejad, Tran and Corner, 2016). It is because number
of diversion route are there and crowed has been shifted to new route with new schedule
which has improve the comfort zone for traveller in tube due to which they do not have to
face any of the problem related to AC.
These are some of the main improvement which can be easily noticed in Tube of London
where number of travellers has to face problem. The main reason behind the improvement is
more use of posters which has allow to do communication in effective manner with each of the
person who prefer Tube for travelling from one place to another.
Discuss some general theories of organisational communication.
There are different types of theories which can be derived within the entity for effective
communication. It need to be understand that communication can be helpful in performing
effectively within the organisation and even it guides that how improvement can be brought so
that goals and target can be accomplished. Below, some of the organisational theories has been
derived which can be effective in attaining the goals.
Information theory: This theory is concerned with how any of the information can be
travelled with less number of errors. Any of the organisation can develop themselves in their
specific sector if they are able to communicate each of the information in a systematic manner
because it the only way through which goals can be accomplished. Information theory simply
provide the information that how to fix any of the message so that chances of alteration can be
removed from It (Chang, Huang and Park, 2019). In context of London Tube management, this
theory will allow them to determine about the necessary information which they must provide to
their customers or travellers who uses tube on daily basis.
Groupware Theory: It is the theory which is essential for business organisation in doing
effective communication. It is one of the modern communication which simply tells that old
procedure of communication must be changed as per advancement in technology. Here, each of
the person will be able to communicate through the process of latest technology such as mobile

devices and its application. In the similar way, management of Tube can introduce its application
where they can focus upon the timing and schedule and even online distribution can be done
through this application then crowd can be managed within Tube.
Post-Positive Theory: It is also useful theory which can be effective for business entity
where communication under this particular theory focuses on designing the messages and which
must be followed by each person (Theories on Communication in Organizations, 2018). The
main purpose of introducing rules and regulations in it is just to ensure that any of the problem
doesn’t occur within the entity in any of the situation. In context of Tube, this theory can be
effective for them because it will certain give idea to customers that what they are allowed to do
and what is not be done while travelling within tube.
This are some of the organisational theory of communication which might be effective in
obtaining the result. It is necessary for Tube to use these theories in effective manner so that
problem related to overcrowded can be resolved in best possible manner and profit ratio can be
increased.
Also evaluate some of the barriers of communication highlighted by the poster and outline
strategies to solve these.
In first task, poster was prepared which simply shows the information about barriers of
communication which Tube was facing within UK. The biggest barriers which was seen was
related with language and that was the reason which created huge problem for the organisation.
Second barrier was directly related with psychological state which was also creating the problem
for them. It was seen that there were no sign boards within any of the tube line which didn’t
allowed the person to work in a systematic manner and that was the main reason which was
creating problem for them in accomplishing their goals and target. Some of the strategies has
been mentioned below through which barriers of communication can be resolved within Tube.
 Using more number of sign boards: The life line of UK is Tube which allows local and
tourist to visit from one place to another (Hänggli, 2020). The main thing which was
creating problem is that people are not familiar with language and in this respective
condition it is necessary for organisation to use more number of sign boards so that
tourist can determine the accurate way to travel within tube.

 Conducting more awareness work: It was identified that organisation was unable to
perform effectivity because of lack of knowledge among customer. In this respective
situation, it was important for entity to ensure that if they want to perform effectively
then problem of communication must be resolved (Jin and et. al., 2019). Here, tube can
conduct different types of awareness program related to communication. This awareness
program will guide that how customers can use effective communication channel so that
problem while travelling with tube can be resolved.
This are some of the popular way through which barriers of communication can be resolved
within the organisation like Tube can be resolved. This will have number of benefits in which
they will allow their customers to enjoy the services in best possible manner.
CONCLUSION
From the above discussion, it can be easily concluded that communication is one of the most
essential area for any of the entity where they must be able to work. Entity can only perform
better in that particular situation where they can identify that how problem is needed to be
resolved. The main reason that Tube is facing the problem is just because of current situation
where thousands of local and tourist take the help of tube to visit from one place to another. Use
of sign boards will allow them to resolve this respective problem from the entity.

REFERENCES
Books & Journals
Wetherell, W. G. and et. al., 2018. Systems and methods for electronic distribution of messages
over communication channels. U.S. Patent 10,122,662.
Chang, X. H., Huang, R. and Park, J. H., 2019. Robust guaranteed cost control under digital
communication channels. IEEE Transactions on Industrial Informatics, 16(1), pp.319-
327.
Nejad, M. G., Tran, H. T. T. and Corner, J., 2016. The impact of communication channels on
mobile banking adoption. International Journal of Bank Marketing.
Hänggli, R., 2020. Frame Promotion: The Variation of Strategic Framing Choices in Different
Communication Channels and Over Time. In The Origin of Dialogue in the News
Media (pp. 93-127). Palgrave Macmillan, Cham.
Jin, B. and et. al., 2019. Method, apparatus and computer program product for generating
externally shared communication channels. U.S. Patent Application 15/816,925.
Online
Theories on Communication in Organizations. 2018. [Online]. Available Through:
<https://smallbusiness.chron.com/theories-communication-organizations-69478.html>