London Vegan Restaurants: A Case Study on Mildred’s Restaurant Growth

This report investigates the significant growth of vegan restaurants in London, focusing on a case study of Mildred’s Restaurant. The introduction highlights the increasing popularity of vegan diets and the rise of vegan restaurants in London. The research employs interpretivism, an inductive approach, and a descriptive design, utilizing both primary and secondary data with a sample random technique and qualitative analysis. The aim is to explore the reasons behind the growth of vegan restaurants, evaluate the benefits of veganism, and analyze the factors contributing to the expansion of these businesses. Research questions address the drivers of this growth, the benefits for businesses, and the increasing demand. Themes explored include customer frequency, preferences for vegan food, knowledge of vegan diets, factors behind the rise of veganism, and customer demographics. The conclusion emphasizes the effective research planning, data assessment, and evaluation processes that have led to the rise of vegan restaurants in London, supported by relevant literature and research methods. The report highlights the importance of research philosophy, design, data collection, and analysis for efficient data assessment and understanding of the growth in the London vegan restaurant market.

“To investigate the growth of Vegan restaurants in London. A case study on Mildred’s
Restaurant”
Introduction- Food habits have been an effective factor that will look after the proper dwelling of people in a
region. It determiners the social backdrop and demographical details of the people. With the passage of time,
people, especially in London and other European countries are nowadays moving towards the vegan diet. A
'Vegan Diet' is a practice of abstaining from the animal based food products. It avoids the meat and dairy
products and even honey.
The concept of Veganism is based on the concept of avoiding any sort of exploitation of animals by
man. In the recent time, these practice has gained popularity all over the world. Many restaurants have opted for
the selling out and providing of the Vegan foods (Bacon and Krpan, 2018). Even in London, the number of
vegan restaurants is been increasing rapidly. The report will cover the detail of the assessment carried out to
determine the rate of growth of Vegan restaurants in London with regard to vegan food service provider firm,
Mildred’s Restaurant.
Aim
“To investigate the growth of Vegan restaurants in London. A case study on Mildred’s Restaurant”
Objectives
 To explore the reasons why is been a significant growth of vegan restaurants in London.
 To evaluate the benefits of veganism and how business take advantages of it.
 To evaluate why are vegan restaurants becoming more popular and growing in number.
 To analyse the factors that lead to vegan restaurants' expansion.
Research Questions
 What are the reasons behind rise in Vegan restaurants in London?
 What are the benefits of veganism and how business will take profit from it?
 What is the reason behind vegan food and restaurant that are increasing in London?
 What factors leads to the expansion of Vegan restaurants?
 Why the demand for vegan restaurants is increasing in London?
Theme 1: Knowledge of Vegan diet and
veganism
Little
Quite a lot
Nothing
Theme 4: Factors behind rise of veganism
and vegan restaurant in London.
Allergies
Health reason
Conscientiousness and animal
welfare
Religion
Other
Theme 6: Positive response that is
observed by the organization in a
significant manner
Yes No May be
0
1
2
3
4
5
6
7
8
9
10
Frequency
Research methods-
Research philosophies-
Interpretivism
Research approach- Inductive
Research Design- Descriptive
Data collection-Primary and
secondary
Sampling-Sample random
technique
Data analysis- Qualitative analysis
Theme 2: Preference for the vegan
food over non vegetarian and dairy
based products.
Yes No Not sure
0
2
4
6
8
10
12
Frequency
Theme 3: Frequency of customers
on a vegan restaurant.
Once a week 2-3 times a week Alternate days On Daily basis
0
1
2
3
4
5
6
7
8
9
Frequency
Theme 5: Age group of customer at
Mildred's vegan restaurant.
Below 25 years
25 to 35 years
35 to 50 years
Above 50 years
0 1 2 3 4 5 6 7
Frequency

CONCLUSION
Based on the effective analysis that is been carried out by the organization, this can be said that the proper planning of the
research process that is been carried out within the organization, this can be said that in the recent time, there has been a significant
rise in the practices related to veganism and vegan diet. This has led to a significant rise in number of vegan restaurant in London. The
effective data assessment and evaluation process is carried out that will affect the establishing and setting up of the growth measures of
vegan restaurant in UK. Suitable assessment of literature is presented that will lead to growth of number of vegan restaurants in
London and developing a proper understanding regarding the vegan restaurant and practices of veganism.
Other than this, significant research methods and practices are undertaken by the organization that will help in proper
evaluation of the data assessment measures which is taken in consideration by the researcher. Suitable selection of the research
philosophy, research type, approaches data collection and analysis methods which will help in significant rise in operations which will
help in improving the efficiency of data assessment and research process related to growth of vegan restaurant in London city.