Visitor Attraction Management: HNC/HND Report on London Attractions

This report examines visitor attraction management, focusing on London's attractions. It begins by defining visitor attractions and their significance, including heritage, natural, purpose-built, and event attractions, with examples like the Tower of London, Chester Zoo, and Kew Gardens. The rep...Read More

VISISTORS
ATTRACTION
MANAGEMENT

Table of Contents
INTORDUCTION...........................................................................................................................3
LO1 .................................................................................................................................................3
P1 Visitor attraction.....................................................................................................................3
P2 The purpose of economic importance to regional, local and national economy....................4
LO2..................................................................................................................................................5
P3 The needs and motivations of visitor types............................................................................5
LO3 .................................................................................................................................................7
P5 feasible study of visitor attractions.........................................................................................7
LO4 .................................................................................................................................................8
P6 Different visitor's management strategies and implications for sustainable development.....8
CONCLUSION ...............................................................................................................................9
RREFRENCES .............................................................................................................................10

INTRODUCTION
Visitor attraction management is one of the essential component in travel & tourism
sectors. It offers excitement, activities and interest that generally arranges for the tourist that visit
different types of countries. It generally involves the natural features where the destination is
popular with the tourist like beaches, mountains, wildlife area. London & partners is an
promotional agency company in London, UK. It is not for the revenues of the public private
company that limited and guaranteed as well. This report will study on the different classification
of the visitor attraction and also the importance of different visitor attractions in relation to
overall purpose and impact on economic growth.
Further, it will examine the motivation ad needs of visitors types of different visitors
attractions, tourism and providing the range of examples and also the positive and negative
economic, social, cultural and environmental impacts on the visitors attractions. It described the
market demands assess, competitions of products and services as well and the different visitor
management strategies and implications (Albrecht, 2018).
LO1
P1 Visitor attraction
A visitor attraction is generally an interesting place where tourist has been visited, it is
generally for the inherent of place and exhibited in the historical significance, values of cultural
and also building the beauty of nature, amusement and leisure etc. There are so many visitors
attractions which has been follows;
Heritage attraction:- Attractions which are old & also having so many places for so many years
& now become historical. There are different types of heritage attractions such as battlefields,
railways and canals etc. This is the place where the people gain appreciation from the past.
Natural attraction:- it is generally a attraction where it has been created by the nature and there
are so many areas where it has been give a status to protect the environment & also providing all
the facilities where public easily enjoy all the sights.
Purpose built attraction:- there are so many attractions which has been built purposely for
easily attracting the tourist in that area. When public hear about the tourist attraction and then
automatically think about the purpose of building the attractions where they fun and enjoy and
also designed for any of purpose (Lansley and Longley, 2016).
Events attraction:- events are also so much attractive because it brings lots of tourist in London.

There are lots of events has been organized in London which generally attracts visitors. Event
plays so much important role where it can offer so many large amount of purpose built and
natural attractions for the visitors. The main purpose of event in London is to creating so many
jobs & also wealth in the area.
Specific categories of visitor attraction.
There are lots of specific categories of visitor attraction in London that easily attract the public fo
visiting which are as follows;
Tower of London:- Tower of London is officially a Majesty's Royal place & fortress of the
London tower which is basically a historical castle that located in the North bank river Thames in
centre of the London (Leung and et.al., 2018).
Chester zoo:- it is basically a zoo by the Chester which is operated by North of England in the
Zoology society. It is one of the most visited zoo that receives no funding of government. The
annual visitors of the Chester zoo is 1,969,768 visitors per year. There are 20,000+ animals in the
zoo which easily attract the tourist.

Kew garden:- Kew garden is a botanic garden in the south-west London which houses have the
most botanical and largest mycological collections across the world. It takes three hours for
visiting and exploring whole length of the gardens.
P2 The purpose of economic importance to regional, local and national economy.
There are so many purposes for making the visitors' attraction is to attract the tourist and also
increase the economic level and brings economic stability in London.

Local:- There are so many purposes of the tourist attraction in the local economy which helps
the local people in their daily lives. It creates employments for the local peoples and also there
are lots people who gained money from that tourist visitors. The main purpose of the local
economy from tourist purpose is it emphasis all the money on the direct basis from the local
communities which they offer on the behalf of goods and services. It helps to London localities
so much for their good.
Regional:- tourism region is generally refers to the geographical regions where it has been
designed by the government organization and having common environment and culture. There
are so many regional purpose from tourist attraction that helps in economy such as it improve
communication between different areas, it builds strong relationships with them, it helps in
moving the business where the tourist attraction is higher from all that it is easy for regional
economy to helps in economy of the London and also other localities as well.
National:- from having local and regional community string and it contributes in the national
economy directly improve the conditions of the London and also improve local communities as
well. From proper contribution it makes all the tourist places more famous of the London make it
famous in other countries (Reijnders, 2016).

LO2
P3 The needs and motivations of visitor types.
Needs of visitor attraction
Needs of visitor attraction there are so many needs of various visitor types that can attract
the tourist in the London because there are so many places which is more attractive for the
visitors because the people of the London are humble and welcoming nature they welcome the
visitors in such as good manner. The needs of visitor type is it that it cover all the things of
visiting and exploring such there are so many nature attraction where the nature lovers can go
and visit and get relax from the nature, there are so many heritage attraction such as Royal Albert
hall, the national theatre where it full-fill the needs of history interested people and who like
ancient times of stories, there are so many zoos in London such as Chester which cover so much
long areas and take 3 hours for exploring. It easily attracts the children's of the family where it
gives a huge attention to the family because there are different types on animals and roller
coaster in that Zoo which fulfil the needs of family visitors (Spenceley and et.al., 2015).
Motivations of the visitors types for the range of different types of visitor attractions.
There are various types of attraction which easily motivate the visitors for exploring
London. The people of the London are so much pleasant and having welcoming nature and helps
the tourist when they are searching for something. The people of the London helps the tourist for
exploring each and every place of London. There are so many motivations for visiting so many
places in London. There are so many attraction places that easily attract visitors such as Madame
Tussauds, British museum, national history museum, London theatre etc.
which gives so much motivation for visiting London. The different variety of foods in
also a motivation where the visitors can taste wide range of variety foods and accommodation of
London which is one of the most attractive part where so many luxuries hotels that motivate
people. The culture of London is very much good for Tourist because they can feel comfortable
there and easily communicate with their people (Weidenfeld and Leask, 2016).
The negative and positive providing a range.

Social:- it is one of the deceptively factor that influence the behaviours of the Visitors in
London and there is no expectation in UK where it has high level of standards that lead to better
circumstances. The positive points of the social visitor attraction in London is it provides so
many free services to the visitors and people of London has high standard of living. The negative
part of the social of tourist attraction is it has social unrest regarding the ethnic groups &
migration.
Culture:- culture of the London is very much happy and full of positivity where it widely
believes that the culture of London is concern with the festivals and so many places to visit. The
positive factor of the culture of London is very much good for the visitor attractions because the
people of the London understand the visitors and also guide them for exploring the places and
also there are so many traditions which has been followed in London such as there are so many
festivals celebrate by the London peoples. The positive point of the culture of London is it gives
positive motivation and negative point is sometimes it is difficult to understand so many varieties
of festivals for the visitors (Wolf and et.al., 2015).
Environmental:- The environmental factor for the visitor attraction in London is very
much good because London significantly changing and making improvements for reducing all
the negative impacts on the visitor attraction. There are so many conditions of weather in London
which is very good for the visitor attraction where they can visit place in snowfall. There are so
many tourist visits and explore so many places at the time of summer. The positive point of the
environmental factor is takes so many initiatives which creates awareness and also decreasing
the negative impact ion the growth of economic which is good for the Visitors attraction and the
negative point of the environmental for the visitors' attraction during the winter time tourist can
not explore so many places because of icing and snowfall.
Economic:- London has strong economic factor for the tourist attractions because it has
high level of GDP which has diverse economy for the visitors and there are fewer issues which
takes the economic factors in depth. The negative point for the visitors attraction the recovery of
the economic for the tourist attraction is very slow and also have so much economic recession
and also one of the negative point is it spent lots of money on the free public services and even
more for the migrants. The positive points for visitors attraction in London is it has free market
and also day by day increasing the rate of investment on the attraction places for tourist. There is
large population that has been allowed for more small markets to make it profitable.

LO3
P5 feasible study of visitor attractions
Madame Tussauds is basically a wax museum in centre of London where it has so many similar
museums of so many other major cities. It is one of major visitors' attraction in London where it
displays so many waxworks of historical figures & celebrity all over the world.
Market demand
Day by day the market demand of the Madame Tussauds is increasing because day by day there
are so many new wax statute has been made and art by the people of Madame Tussauds. There
are so many things which easily rising the market demand such as from making a waxing garden
and also having lighting and attracting things in it. For raising the market demand because it
targets make from making new wax statue of different celebrity where it makes and position in
all over the world (Wolf and et.al., 2015).
Competition
It is good to have competition in the market because it increases the awareness of the Madame
Tussauds such as it offers so many discounts and valuable things for visiting the museum such as
offers discounts, reasonable tickets from market. It has wide range of wax statutes of celebrities.
From making the quality products by the labour of Madame Tussauds attracts all over tourist
easily.
Financial viability
Financial viability of Madame Tussauds is very much strong because the invests huge money for
making it more visible in the market. It has major tourist attraction which easily make it strong.
It makes the wax figure more valuable and with all their priority so it looks like original.
Product & services development
It is important to develop the products & services because it makes an impression in the market
and also satisfied the visitors from which visitors easily. It makes quality products that easily

attracts the visitors to visit the museum again there are so many other facility it also available
which has been recently made by the investors such as wax statue garden that has bes wide
variety of lightning that easily attract the visitors (Wong, McIntosh and Ryan, 2016).
LO4
P6 Different visitor's management strategies and implications for sustainable development.
There are so many strategies of visitor management that has been implemented for the
sustainable development and also having a huge experience of the visitor management which has
been follows;
Reducing the use of entire area protected
Managing supply It is one of the most important strategy of the visitor management where it
provides and opportunity to the visitors and tourism because it increases the space which is
timely available for the accommodate. It is important to manage the supply properly in London
because there are lots of visitors and tourist visits each year that needs proper planing and
system. It also limits the length of staying in the London because it is not possible to stay their
for so long for the visitors, it also encourages for using other areas. For making an sustainable
development it charges the flat fees from the visitors (Albrecht, 2018).
Reducing the use of problem areas
It is necessary to solve the problems where it is also important that visitors inform about the
problems which has been occurs in the alternative areas. It also encourages the off-trail travelling
in London. It also gives an idea to the visitors about the equipments , skills and requirements of
the visitor to visit London. It is necessary for the sustainable development to make the
management strategy of the visitors.
Modifying the location of use within the areas of problems.
It provides the permit for the camping for the horse in particular areas. It also concentrates on the
facilities of designing the facilities and concentrate on it. Managing demand It is significantly
important to manage the demand for the visitation of the tourist of the London. There are so
many problems and restrictions for the stay of length and also having total numbers and types of
uses.
Modified the timing which used
It also encourages for using the time at perfect place and also manage time for exploring the new
places. It also bans on the time when it impacts the potential is high in different conditions of

weather. Managing the impact of use it is one of the main visitor management strategies and
tools and techniques that easily reduces the negative impact of the use for modifying the types of
uses, concentrating use and it also disperses of the impact (Reijnders, 2016).
Modifying the expectations of visitors
It is most important for the sustainable development of the strategies & tools of management
visitors where it gives all the informations about all the appropriate wilderness and also use it. It
also gives an proper potential conditions for the wilderness (Leung and et.al., 2018).
CONCLUSION
Visitor attraction management is one of the essential component in travel & tourism
sectors. It offers excitement, activities and interest that generally arranges for the tourist that visit
different types of countries. This report concluded the different types of visitor attraction and
also importance of the range of different visitor's attraction in relation for the overall purpose.
Further, it will conclude the needs and motivation of visitors and also social, culture,
environmental and economic factors point of view and also undertaking the feasibility. It will
conclude the different management strategies.

REFERENCES
Books and journals
Albrecht, J.N., 2018. Visitor management in protected areas. Marketing Sustainable Tourism
Products, p.9.
Lansley, G. and Longley, P.A., 2016. The geography of Twitter topics in London. Computers,
Environment and Urban Systems. 58. pp.85-96.
Leung, Y.F. and et.al., 2018. Tourism and visitor management in protected areas: Guidelines for
sustainability. Gland: IUCN.
Reijnders, S., 2016. Places of the imagination: Media, tourism, culture. Routledge.
Spenceley, A. and et.al., 2015. Visitor management. In Protected Area Governance and
Management. ANU Press.
Wadood, D. and et.al., 2017. Identifying key influential parameters of high profile criminals
through statistical correlation. Cluster Computing, pp.1-14.
Weidenfeld, A. and Leask, A., 2016. Events, visitor attractions and the event–attraction
continuum. In Visitor Attractions and Events (pp. 36-50). Routledge.
Wolf, I.D. and et.al., 2015. The use of public participation GIS (PPGIS) for park visitor
management: A case study of mountain biking. Tourism Management. 51. pp.112-130.
Wong, C.U.I., McIntosh, A. and Ryan, C., 2016. Visitor management at a Buddhist sacred
site. Journal of Travel Research. 55(5). pp.675-687.