Visitor Attraction Management Report: London & Partners Analysis

This report provides a comprehensive analysis of visitor attraction management, focusing on attractions in London. It begins with an introduction to visitor attraction classifications, differentiating between natural environments, human-made buildings, and events. The report then presents three prominent London attractions: the London Eye, Sea Life London, and the British Museum, detailing their unique features and visitor appeal. It explores the needs and motivations of visitors to these attractions and discusses the positive and negative social, environmental, and economic impacts of visitor attraction tourism. Furthermore, the report assesses market demand, competition, and product development strategies for visitor attractions, specifically focusing on the London Eye. Finally, it describes various visitor management strategies and their implications for sustainable development. The report highlights the importance of effective management in maximizing the benefits and minimizing the negative impacts of tourism on both the attractions and the surrounding communities.

Visitor Attraction Management

Table of Contents
INTRODUCTION...........................................................................................................................1
Activity 1.........................................................................................................................................1
Different classifications of visitors Attraction.......................................................................1
Presenting three different visitors attraction...........................................................................3
Activity 2.........................................................................................................................................5
Needs and motivation of different visitors attraction ............................................................5
Discuss the negative and positive social, environmental. Economic impact of visitor attraction
tourism....................................................................................................................................6
Activity 3.........................................................................................................................................7
Describe or assessing the market demand, competition for existing and new visitor attraction.7
Activity 4.........................................................................................................................................8
Describe different visitor management strategies and implications for sustainable
development...........................................................................................................................8
CONCLUSION................................................................................................................................9
References......................................................................................................................................11

INTRODUCTION
Tourist attraction is that place where tourist visit and that is why, it is essential for
managing the places accordingly so that it will help to attract many visitors. In the same way,
report is also based upon the case scenario of London & Partners which promotes London at
international level. The report describe different classification of visitors attraction and examine
the importance of different visitors attraction which creates impact upon the economic growth.
Further, report also describe the needs and motivation of different visitors types for a range of
different visitors attraction and then discuss negative as well as positive social, cultural and
economic impact of visitor attraction tourism. Lastly, it describe different visitor management
strategy and their impact upon the sustainable development.
Activity 1
Different classifications of visitors Attraction
Visitor attraction are those natural location or man- made construction which have their
special attractive point who attract tourist towards it. Further, there are different attraction that
attract visitors towards them such that,
Natural Environment: It consist of all the living as well as non- living things that
occurring naturally which means that there is nothing artificial. For example, Hopetoun Falls in
Australia which allow ample access for the visitors and this also preserve the natural
characteristics as well. Apart from this, the natural environment is the built environment and it
has been analysed that this is consider one of the most attraction point which always attracts
wide range of tourist towards it (Ababneh and et.al., 2019). In London, Green Park is another
example and one of the Royal Park of London which have no lakes and building, the only thing
is having natural environment which consist of trees and flowers.
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Human-made building: This is made by human being and it may be monuments,
religious place which attract wide range of tourist. Mainly this building are design to serve for
the purpose to attract customers and then that are using them as amenities for leisure. For
example, London Eye which is the world famous man- made wheel and it is also consider
Europe's Tallest cantilevered wheel (Boda, Bába and Müller, 2019). Generally this attract more
than 3.70 million visitors annually. On the other side, Lightwater Valley in another theme park in
England that also attract wide range of tourist because of having longest roller coaster and this
attract specially children and youngsters to spend their holidays.
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Illustration 1: Green Park

Events: Sometimes, the event also consider one of the attraction source because the
events are held with the specific aim and objectives. For example, Open House London is an
event which promotes the hold of architecture and there is no charge for entrance as well. It has
been analysed that it also attract more than 23000 people and thus, special event are the eye
catching source for the visitors and that is why it is classified under the visitors attraction. Apart
from this, the people also attracted towards London because of some popular sports which
includes cricket, rowing, rugby and basketball (Weidenfeld and Leask, 2016). Thus, these attract
wide range of visitors and even people spend thousand of money for their entertainment as well.
Presenting three different visitors attraction
London Eye: It is one of the best attribute that attract wide range of customers towards
it. As per the research, it is also evaluated that London Eye is Europe's tallest observation wheel
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Illustration 2: Lightwater Valley

and one of the popular paid tourist attraction in UK such that annually it cover more than 3.70
million visitors and also made many appearances in popular culture. Moreover, the structure if
London Eye is also 135 meter tall and when the first time it was open, it is consider the tallest
Ferris Wheel in the world. Further, it is also realized that London eye also get more than 12
million euro for the benefit of economy of the country (Macías-Carrillo, 2019).
Sea Life London: Another most attracting source of London which is the home of 500
species of marine and also attract millions of visitors in every year. Among all species, visitors
like Shark reef which is the top and well known dramatic display at Sea Life London. The place
is not only attract the tourist but it is the live example or leading centre of excellence with regard
to marine management, conservation and preservation in London. Sea Life London also
contribute to the growth of economy such that annually it share more around millions for the
growth of national economy (Adjei and Sika-Bright, 2019).
British Museum: It is also the most attracting source for UK because it is mainly
dedicated to human history, art and culture. The building is a permanent collection of eight
million works and it is the first public national museum in the world. In this, the major attraction
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Illustration 3: London eye

for the visitors are mummies, ancients collection of stones and sculptures. Moreover, it is also
famous for its modern gallery with royal rooms that attract wide range of tourist. Italso
contributed its share for the support of economy in UK, like It provide the positive social as well
as economic impact. even it has the collection of more than 70000 objects of different kinds such
that it includes 40000 books, 7000 manuscript and some natural specimen of 330 volumes of
dried plants etc. This ancient things inspire the people to have a visit in British Museum (Caygill,
2019).
Activity 2
Needs and motivation of different visitors attraction
Need and motivation is the satisfaction forming factor that helps to motivate the visitors
to visit the place. Therefore, the need and motivation of different visitors attractions are as
mention below:
London Eye: Basically visitors attract London Eye to enjoy the ride and people also
motivated by the opportunity to view the various attraction of London and there are many event
which are celebrated there such as Red, white and blue for Prince William and Kate Middleston's
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Illustration 4: British Museum

wedding. Further, the extravagant firework also display on London Eye in order to celebrate
New Year which also motivate wide range of visitors to visit the place.
Sea Life London: This place is visited by different general tourist in order to enjoy
various marine lives, further, student are also visit this place for their education and research
purpose. As the place is famous for the management and conservation which also motivate the
tourist to visit the place. Basically, tourist perception is the factor that motivate wide range of
people towards them, so that visitors collect knowledge through their observing and listening
skills.
British Museum: This source attract those people who are motivates for experiencing
the work of man from ancient times (Caygill, 2019). As the place itself is famous for different
stones, galleries which attract general tourist in order to realize the importance of their work.
Through this the values are change and tourist get a chance to gain knowledge, this market factor
influence the decision of tourist and force them to visit such beautiful places once.
Discuss the negative and positive social, environmental. Economic impact of visitor attraction
tourism
there are different factor that affect the tourism attraction in different ways, these are as
mention below:
Positive impact:
Social Effect: Tourist are closely linked to development and also embracing different
growing number of new destination such that new job. Tourism are create civic pride by
enhancing cultivation and sharing the local custom. Even some personal exchange between the
host and guest also helps to understand the culture for long term which creates positive impact
upon the visitors (Song and Kang, 2019). That is why, improving in infrastructure and new
leisure amenities are also resulting from the tourism which are benefited for local community.
Environmental Effect: Tourist are generally preferred those places where environment is
sustainable and in this modern era, every member are aware of the lasting benefits such that they
better respect the nature and also minimize the impact of any habitat as well, this shows the
positive impact upon the environment. The people who love nature or ecotourism also help in
promoting the wildlife conservation or some natural resources such as forest. Moreover, the
tourist also reduce any problem such as overfishing that helps to creates positive impact upon the
the environment.
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Economic effect: Tourism creates the job opportunity to the people and it directly help
to reduce the problem of unemployment in the tourism industry. Therefore, it helps to minimize
the issue of economic problem in indirect manner as well (Estêvão and et.al., 2019).
Negative impact:
Social Effect: The sudden change in the behaviour of the visitor also affect the tourism in
negative way such that negative review of the social media for a particular place demotivate the
visitor to visit the place and this creates negative impact upon it. For instance, when one person
comment on social media for London Eye, this is not better place because of visiting large
number of people an when other people read this then it will create negative impact upon them
and they did not visit the place.
Environmental Effect: Sometimes, tourism is places threat to natural as well as social
resources of the region and as a result, this increases the rise in level of pollution by traffic
emission. Hence, it creates negative impact upon environment (Zheng and et.al., 2019). In
addition to this, by affecting the environment and using harmful techniques also creates negative
impact upon tourist.
Economic effect: Though tourism helps to provide employment opportunity to the people
but this is seasonal and payment is quite poor. Therefore, the money generate by tourism is not
only benefiting the local community but some of the part is taken by multinational organization
and some by suppliers (Spenceley and et.al., 2015). Therefore, this creates negative impact upon
the events such as terrorism, natural disaster and the economic depression too, which leads to
affect the economy in negative way.
Activity 3
Describe or assessing the market demand, competition for existing and new visitor attraction
Market demand: London eye is one of the most beautiful visitor attraction point in UK
and it is famous for having 32 capsules which carry 800 people for one revolution and this
capsule is not only for sightseeing but people can enjoy different things such that wine tasting,
chocolate tasting. That is why, this increases the market demand of customer because of having
one of the tallest structure in London which attract wide range of customers towards them
(Wang, 2019).
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Competition: In London and UK, there are so many visitor attraction point which attract
wide range of customers towards it. But still, London Eye has its unique attributes such as its
capsules, which grab attention of many customers. On the other side, it also has St. Paul
Cathedral, British Museum which also attract wide range of customer towards and make the
competition tough as well.
Product and service development: The London Eye is a cantilevered observation wheel
that is anchored by A-frame on one side, further, it has 32 capsules which are numbered from 1
to 33 in which 33 is missing due to superstitious reason. People not only enjoy sightseeing but
they actually do all types of things such as wine tasting, chocolate tasting and champagne tasting.
Moreover, it also moves 0.9 km per hour and it takes 30 minute for completing the one rotation,
which attract so many customer towards it (Chen, Lin and Chiu, 2019).
Financial Viability: London Eye attract around 3.75 million of visitors annually and this
also help to made many appearance in popular culture. Apart from this, the income generated
through the visitors also assist to enhance the economy of the country. Therefore, its shows that
London Eye is financially viable because It help to increase the economy and also attract wide
range of tourist towards it.
Activity 4
Describe different visitor management strategies and implications for sustainable development
The managers of London and Partners have to develop different tools and techniques in
order to attract visitors and this also creates positive impact upon the visitors as well as tourism.
Thus, to mange the work in better way, there are some strategies which help to manage the
visitor management, which are as mention below:
Modify the visitor behaviour and expectations: It is the best strategy that should be
used because in order to make the sustainable environment, the managers has to discourage and
ban uses of damaging practices and equipment which cause negative impact. Further, proper
training session should be conducted which signifies ethics (Strategies for visitor management,
2018). Further, the managers should also prohibit overnight use and pets, also discourage the use
of horse so that it will help sustain the environment from any negative impact.
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In addition to this, it is also analysed that company should also meet the customer
expectation by informing visitors about Wilderness or uses of PA that helps to keep analysing
the visitor expectation.
Reduce the use of problem areas: It is the strategy that should be used by the company
in which the managers have to inform about the problem area and then discourage or prohibit
the use of problem area. This strategy also help in sustainable growth and positive environment.
The manager of London & Partners should also prior inform to the visitors about problem area so
that it will creates positive impact upon the visitors (Light and et.al., 2015). They should also
encourage off-trail travel that helps make their tourist more comfortable. In addition to this,
managers of the company should also improve the facilities If any tourist provide suggestion.
Because immediate implementation will help to create force among tourist to visit the place
twice. They should also limiting the number of staying in problem area because it may affect the
visitor in negative way.
Reduce the use of entire protected area: It is another strategy that helps to attract
number of visitors and also maintain the positive environment as well. Such that it can be done
by limit number of visitors in the protected area and also promote them to stay in comfortable
area or provide the better facilities and equipment as well. Apart from this, the managers of
London & Partners introduce or use new equipment that helps to support sustainability as well as
encourage the visitors to visit twice (Pearce, 2015). Thus, by developing effective management
and using visitor attraction management strategy will help to attract wide range of customers and
also support the sustainable development as well.
CONCLUSION
By summing up above report it has been concluded that company or tourism should
develop better strategy that helps to attract wide range of tourist. Further, report concluded
natural and man-made are the classification of visitor attraction and then also shows that London
Eye, British Museum and Sea Life London are the top attraction point who also help the growth
of economy. Moreover, study also concluded the needs and motivation that assist to grab
attention of many tourist and then concluded some positive as well as negative impact of social,
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