Communication Practices in Long Beach Resort: A Report

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COMMUNICATION
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Contents
LITERATURE REVIEW................................................................................................................3
ANALYSIS AND DISCUSSION...................................................................................................3
LO1: DESCRIBE AND ANALYSE THE PURPOSE AND PRINCIPLES BEHIND
DIFFERENT FORMS OF ORGANIZATIONAL COMMUNICATION..................................3
LO2: APPLY PRINCIPLES OF EFFECTIVE COMMUNICATION TO ENHANCE
PRACTICE..................................................................................................................................4
LO3: EVALUATE THE COMMUNICATION PRACTICES OF THEMSELVES AND
OTHERS......................................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8
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LITERATURE REVIEW
According to Voinea et al., (2015), communication barriers are the specific items that prevent
the smooth flow of communication in the organization. The common barriers that the Long
Beach Resort faces in the resort are linguistic barriers, cultural barriers, attitude and systematic
barriers. The organizations continuously work to resolve the communication barriers for
improving the working conditions in the resort. The major barrier faced by the Long Beach
Resort is a linguistic barrier because the people are recruited from different countries and
locations who speak their own native language. In addition to this Phutela (2015), also says that
the conflicts and misunderstanding between the parties occur when they don't understand the
perception of other parties. This can only be resolved by having proper communication, active
listening and looking for clarification.
ANALYSIS AND DISCUSSION
LO1: DESCRIBE AND ANALYSE THE PURPOSE AND PRINCIPLES
BEHIND DIFFERENT FORMS OF ORGANIZATIONAL
COMMUNICATION.
Management is about getting things done through others. The people working in the Long
Beach Resort should be informed about the task which they have to perform in the
organization. Therefore in order to get the work done the management should assign and
communicate effectively in the best possible manner. The purpose and principles behind
adopting different forms of organizational communication in the Long Beach Resort are as
follows:
1. Flow of information
To ensure that the relevant information must flow from top to bottom, the management should
provide all necessary information to the staff members. The flow of information should be
properly understood by the employees. The use of difficult and ambiguous words must be
avoided. The management must ensure that the right information should be reached to the
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right person at the right time by the right person. The different communication channel is used
to share the information with the employees (Kanki, 2019).
2. Coordination
The goals and objectives of the resort can be only accomplished through the coordinated
efforts of all the staff members. The coordination in the organization can be only achieved
through effective communication. With the help of communication, the management can
develop coordination between departments, groups, teams and even top management. The
communication practice is adopted according to the requirement in the respective department
or team.
3. Helps in developing human relation
The Long Beach Resort faces the problem of communication barrier due to differences in
language, attitude, behavior, culture and many more. With the help of communication,
management and employees exchanges and shares the ideas, thoughts, and perception.
Effective communication helps in understanding each other in a better way. It also helps in
building a feeling of belongingness and understands the difficulties faced by the colleagues. As a
result, it creates a positive environment due to good human relation in the resort.
4. Highlights the ideas and problems faced by the employees
As the cultural differences found among the employees as well as customers, communication
encourage sharing their ideas or problems with the employers. The ideas shared by the
employees facilitate in expanding the market presence in Sri Lanka because they have the idea
about their native places. Rewarding their efforts will also motivate and encourage sharing the
information with the management (Mumby and Kuhn, 2018).
LO2: APPLY PRINCIPLES OF EFFECTIVE COMMUNICATION TO
ENHANCE PRACTICE.
The 7 principles of effective communication are applicable to both written and oral form of
communication. The 7 principles applied in the Long Beach Resort to enhance the practice are
as follows:
1. Completeness
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The message delivered by the sender must be complete giving the full details of the
information. The message must include the facts, additional information, and
explanation so that the receiver can take a better decision. Due to cultural diversity, the
chances of misinterpreting the information is very high therefore the sender must
include all the information to enhance communication practice (Frewer et al., 2016).
2. Conciseness
The formal communication should be short, to the point and precise. It should not
include any long sentences that are difficult to understand by the employees.
Additionally, the message should be simple and short so that it receives the attention of
the receiver. But the sender must ensure that the conciseness should not occur at the
expense of the process involving the completeness.
3. Clarity
The clarity in terms that recipient should understand the same meaning as the sender
really wants to convey. If there is any misinterpretation, ambiguity or vagueness in the
message, the efforts of sending the message will get wasted. The message should
include one idea or thought at a time and should not include different ideas in a single
message.
4. Correctness
The language of the message must be correct i.e. it should be according to the
understanding level of employees. The language used to communicate with the superior
will be different and communicating with the subordinate will be different. Therefore
the sender must ensure that there should be no spelling and grammatical mistakes in
the message.
5. Concreteness
Concreteness means the message should be clear and there is no scope of
misinterpretation in the message. The message should include all facts and figures so
that the receiver can understand the same meaning as conveyed by the sender.
Especially when the organization has the employees from different backgrounds, the
language and thoughts of the sender hold great importance (Ophir et al., 2017).
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6. Consideration
Consideration means to think through the target audience of the communication
message. For making the communication effective the manager of the Long Beach
Resort must relate the message with the target audience. The target audience may
belong to different background and culture, therefore, the message must be designed
according to their professional knowledge, age, preferred language, level of education,
etc.
7. Courtesy
The employees in the Long Beach Resort have different attitude and perception towards
the things. The sender must focus on the feelings and their point of view of the receiver
and along with this, the sender must approach the receiver in a courteous and friendly
manner. The manager should treat each employee in the same, genuine and
appreciative manner.
LO3: EVALUATE THE COMMUNICATION PRACTICES OF
THEMSELVES AND OTHERS.
The communication practices in the Long Beach Resort are as follows:
1. Verbal communication
Verbal communication is the most important and most used form of communication in the
resort. The medium used to convey the message is oral and is used at all levels in Long
Beach Resorts. Verbal communication is used in the board meeting of the Long Beach
Resort for sharing any important information. But other companies use both verbal and
written communication for sharing the information. It is because the members have proof
of what is discussed in the meetings. But Long Beach resort cannot apply the same due to
cultural differences as all the members are not able to interpret the same meaning as
conveyed by the sender (Ruesch et al., 2017).
2. Written communication
Written communication is the most important and cannot be avoided in any organization.
The written communication is suitable when the manager wants to provide detailed
information, for instance, facts and figures. Written communication is usually used to send
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some important material to the internal stakeholders. The written communication in the
Long Beach Resort is done through text, message, emails, reports, and electronic document.
The same approach is also followed in the other organizations as it is beneficial in
communicating detailed information or instruction to its stakeholders. During the past few
years, verbal communication is fast replaced by the written communication more
specifically email because it facilitates proper record of information, the fast reach of the
target audience and easy accessibility. Moreover, it is an inexpensive method that even
replaces face-to-face interaction (Trenholm, 2017).
3. Non-verbal communication
Non-verbal communication means communicating through gestures, posters, actions and
other means of physical appearance which also includes facial expressions. The use of non-
verbal communication is very high in the hospitality industry because of not only internal
stakeholders but it is also used by the customers. Welcoming the customers with the smile
reflects a positive image of the Long Beach resort. The body postures, gestures and the
movement of the body parts such as eyes, hand, etc. convey a message to the receiver. The
employees of the Long Beach Resort always make eye contact while interacting with the
customers and other internal members which reflects the confidence in the employees.
However, the importance of non-verbal communication is less in other companies (Ting-
Toomey and Dorjee, 2018).
CONCLUSION
From the above discussion, it can be concluded that cultural, linguistic, phycology, attitude and
systematic barrier are the most common and problematic barrier found in the Long Beach
Resort. To solve this problem or to overcome these challenges the manager of the resort can
apply the principles of effective communication. Further, the discussion also includes the
purpose and principles behind different forms of organizational communication. In addition to
this, the report of Long Beach Resort also evaluates the communication practices applied in the
resort and other organizations.
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REFERENCES
 Frewer, L.J., Fischer, A.R.H., Brennan, M., Bánáti, D., Lion, R., Meertens, R.M., Rowe, G.,
Siegrist, M., Verbeke, W. and Vereijken, C.M.J.L., 2016. Risk/benefit communication
about food—a systematic review of the literature. Critical reviews in food science and
nutrition, 56(10), pp.1728-1745.
 Kanki, B.G., 2019. Communication and crew resource management. In Crew resource
management (pp. 103-137). Academic Press.
 Mumby, D.K. and Kuhn, T.R., 2018. Organizational Communication: A Critical
Introduction. Sage Publications.
 Ophir, Y., Brennan, E., Maloney, E.K. and Cappella, J.N., 2017. The effects of graphic
warning labels’ vividness on message engagement and intentions to quit
smoking. Communication Research, p.0093650217700226.
 Phutela, D., 2015. The importance of non-verbal communication. IUP Journal of Soft
Skills, 9(4), p.43.
 Ruesch, J., Bateson, G., Pinsker, E.C., and Combs, G., 2017. Communication: The social
matrix of psychiatry. Routledge.
 Ting-Toomey, S. and Dorjee, T., 2018. Communicating across cultures. Guilford
Publications.
 Trenholm, S., 2017. Thinking through communication: An introduction to the study of
human communication. Routledge.
 Voinea, D.V., Busu, O.V., Opran, E.R. and Vladutescu, S., 2015. Embarrassments in
managerial communication. Polish Journal of Management Studies, 11.
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