Analyzing Marketing Plan Feedback Report - Lonsdale Institute PTY LTD

This report presents a marketing plan feedback analysis, likely conducted as part of a course at Lonsdale Institute PTY LTD. The analysis incorporates feedback from a focus group of eight respondents, addressing key elements such as promotional activities, celebrity endorsements, planning process flaws, cost optimization, and resource utilization. Questions cover brand value enhancement, promotional campaign effectiveness, and potential improvements in execution. The report concludes that promotional campaigns are crucial for business success, positively impacting brand value and sales revenue. The report also includes references to marketing principles and practices.

1
Marketing

Table of Contents
 Introduction
 Key elements of business plan
 Feedback
 Conclusion
 References

Introduction
Focus group is referred to an interaction between a
specified group of people. The various areas of a
business strategy such as time, cost and promotional
strategies are discussed so that ideas and opinions can be
obtained. The presence of healthy discussion will
facilitate a scholar on obtaining information on
undiscovered areas.

Key elements of a business plan
The various elements which are emphasized in a
business plan are as follows:
 Budget
 Resource
 Structure
 Schedule

Feedback
This feedback form is filled by 8 respondent (Focus group).
Q1. Do you think that promotional
activities enhanced brand value.
Frequency
A. Yes 4
B. No 2
C. Yes, but not much 2
A. Yes B. No C. Yes, but not much
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5 4
2 2 Column B

Q2. Do you think celebrity
promotion was good idea
Frequency
A. Yes 6
B. No 2
A. Yes B. No
0
1
2
3
4
5
6
7
6
2
Column C

Q3. What were the major flaw in
planning process?
Frequency
A. Improper coordination among
employees
3
B. Failure to collect complete
information
4
C. Waste of too much time on
planning process
1
0
1
2
3
4 3
4
1
Column B

Q4. Do you think the cost of
promotional campaign could
be brought down.
Frequency
A. Yes 5
B. No 2
C. Yes, but but not much 1
A. Yes B. No C. Yes, but but not much
0
1
2
3
4
5
6
5
2
1
Column B

Q5. What change you could
company do at the time of
executing promotional activity?
Frequency
A. Spend more fund of online
advertisement
4
B. Increase expenditure on T.V
advertisement
4
A. Spend more fund of online advertisement
B. Increase expenditure on T.V advertisement
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
4 4
Column C

Q6. Do you agree that
optimum utilisation of
resources has happened in
this project?
Frequency
A. Yes 6
B. No 2
A. Yes B. No
0
1
2
3
4
5
6
7
6
2
Column C

CONCLUSION
It can be concluded from the above presentations that
promotional campaigns are important part of business.
The business opting for suitable promotional tactics
ensure that there are positive outcomes in terms of
brand value and sales revenue for the organisation.

REFERENCES
Jobber, D. and Ellis-Chadwick, F., 2012. Principles and
practice of marketing (No. 7th). McGraw-Hill Higher
Education.
Lovelock, C., 2011. Services marketing: People, technology,
strategy. Pearson Education India.