This report provides a comprehensive analysis of L'Oreal's business strategy, examining both its internal and external environments. The report begins with an introduction to L'Oreal and the importance of business strategy. It then delves into a PESTEL analysis, evaluating the political, economic, social, technological, environmental, and legal factors impacting the company. A SWOT analysis identifies L'Oreal's strengths, weaknesses, opportunities, and threats. The competitive environment is assessed using Porter's Five Forces model. The report evaluates various strategic directions, justifies and recommends growth platforms and strategies, and concludes with a strategic management plan incorporating strategies, objectives, and tactics. The McKinsey 7S model is also applied to understand L'Oreal's organizational structure. The analysis provides insights into L'Oreal's market position and strategic recommendations for future success.