This report provides a comprehensive business strategy analysis of L'Oreal, a multinational personal care company. The analysis begins with an examination of the macro-environmental factors impacting L'Oreal using the PESTEL framework, considering political, economic, social, technological, environmental, and legal influences. The report then delves into L'Oreal's internal environment, employing a SWOT analysis to assess strengths, weaknesses, opportunities, and threats, and utilizes the VRIO model to evaluate the value of its resources and capabilities. Furthermore, the report applies Porter's Five Forces model to assess the competitive dynamics within the cosmetics industry. Finally, the report outlines a strategic management plan for L'Oreal, including proposed strategies, objectives, and tactics to enhance its market position and achieve its goals. The report offers a detailed overview of L'Oreal's strategic position and provides insights into its future direction.