L'Oréal in China: Market Strategies and Yue Sai Brand Analysis
VerifiedAdded on 2020/05/04
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This report provides an in-depth analysis of L'Oréal's presence and strategies in the Chinese market. It begins with an introduction to China's economic growth and its impact on consumer behavior, particularly the increasing demand for premium beauty and skincare products. The report then examines L'Oréal's position as a leading cosmetic company in China, highlighting its sales performance and market share, and its brands. A significant portion of the report focuses on Yue Sai, L'Oréal's initial cosmetic brand in China, discussing its establishment, challenges, and acquisition by L'Oréal. The analysis includes the brand's marketing strategies, advertising decisions, and distribution channels, as well as the challenges and successes encountered. The report concludes by reflecting on the evolution of the cosmetics market in China and the need for companies like Yue Sai to educate consumers about beauty products.
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