This report provides a comprehensive analysis of L'Oreal's marketing strategies, focusing on consumer behavior and marketing psychology within the skin care industry. It begins with an executive summary and an overview of L'Oreal's products and market performance, highlighting its diverse brand portfolio and global presence. The report then delves into L'Oreal's communication mix strategy, examining how factors like consumer attitudes, group influence, and social class impact purchasing decisions. It analyzes advertising, discounts, promotions, and public relations efforts. Furthermore, the report assesses the strategic alignment of L'Oreal's skin care goods with its communication mix, identifying areas for improvement in understanding consumer behavior. The report concludes with strategic recommendations, emphasizing the importance of public relations, targeted marketing strategies for different consumer segments, and the use of influencers to enhance brand awareness and customer engagement. The analysis emphasizes the need for L'Oreal to better understand consumer psychology to improve customer satisfaction and organizational productivity.