Corporate Strategy and Governance: L'Oreal's Misleading Ads Analysis

This report analyzes the impact of misleading advertisements on the reputation of L'Oreal, a leading French personal care company. The introduction outlines the company's corporate strategy, focusing on how advertising has been used to attract customers. The background section provides a history of L'Oreal and its product diversification. The purpose and significance of the research highlight the importance of advertising in business and the ethical issues that arise from misleading practices. The research objectives aim to examine the intentions behind misleading ads, their impact on L'Oreal's brand image, and areas for improvement in advertising strategies. The literature review explores the concept of misleading ads, their impact on brand image, and areas for improvement. The research methodology section details the research design, data collection methods (primary and secondary), and ethical considerations. A Gantt chart provides a timeline for the research. The conclusion summarizes the findings and emphasizes the need for ethical advertising practices. References include books and journals used in the research.