How Cosmetics Modify Customer Buyer Behavior: L'Oreal Analysis

This report examines the impact of cosmetics companies on customer buying behavior, using L'Oreal as a case study. The introduction highlights the significance of understanding customer purchasing patterns for business success, especially in the cosmetics industry. The literature review explores the concept of buying behavior, detailing cultural, social, personal, and psychological factors influencing consumer decisions. It investigates how cosmetic companies modify this behavior through strategies like identifying customer expectations, creative advertisements, and promotions. The report also addresses challenges faced by L'Oreal in modifying customer behavior. The research methodology section is followed by findings and discussions. The conclusion summarizes the key insights, emphasizing the importance of adapting marketing strategies to meet evolving consumer needs and preferences in the competitive cosmetics market. The report provides a comprehensive analysis of factors influencing buyer behavior and the role of cosmetic companies in shaping purchasing decisions.