Strategic Management Project

This project report details the comprehensive plan and execution of launching L'Oreal's Black Charcoal Face Wash in the UK market. It covers project selection, outlining factors contributing to success, including market research, financial analysis, competitive analysis, and target audience identification. The report meticulously details the project plan, including timelines, resource allocation (human, technological, and financial), and the PRINCE2 methodology used for implementation. Progress monitoring and evaluation methods, such as Gantt charts, work breakdown structures, and variance analysis, are discussed. The report concludes with an analysis of project outcomes, comparing actual results against the original specifications and providing recommendations for future improvements in project management practices.

PROJECT DEVELOPMENT FOR
STRATEGIC MANAGEMENT
SUBMITTED BY:-NASHARINABNU YUSUF ABDUL CHOKSI
STUDENT NO:-HE03964
SUBMITTED TO:-KASHIF KHAN
LEVEL:-7
REGENT COLLEGE
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TABLE OF CONTENTS
Introduction..........................................................................................................................................
Assignment 1: Selection of Project......................................................................................................
1.1 Factors contribute for the success of project selection..........................................................3
1.2 Outline of the project specifications for an agreed project of launching L’Oreal Black
Charcoal Face Wash....................................................................................................................5
1.3 Produce a specification for an agreed project to implement a new product, service or
process.........................................................................................................................................6
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INTRODUCTION
Project management in general can be defined as the procedure of managing different
activities to attain desired results and outcomes. To conduct the project in an appropriate manner,
manager should consider varied prospects such as design, analysis and evaluation. In other
words, project management refers to the process of planning, organizing, directing, controlling
and making optimum utilization of available resources to generate the desired aim and objectives
(Kutsch, 2008). According to the present given scenario, investigator focuses on evaluating
varied specifications, strategies and approaches for launching the L’Oreal Black Charcoal Face
Wash. For the same, top level management of L’Oreal has hired management consultant of
Nexus Ltd. who aims at launching the product in effective and efficient manner. Thereafter,
suitable plan will be designed to conduct the whole project so that risks and uncertainties can be
minimized. However, the main purpose of investigator behind carrying out this project is that it
helps the leaders and readers in enhancing their knowledge and skills regarding different project
management tools, financial tools, etc. Considering the level at which L’Oreal operates it is very
important for the consultants of Nexus Ltd. to plan and execute the launching of L’Oreal Black
Charcoal Face Wash in highly attractive and suitable way so that reach towards people can be
increased. Further, various aspects that consultant have to consider so as to carry out whole
project in the best possible manner.
ASSIGNMENT 1: SELECTION OF PROJECT
1.1 Factors contribute for the success of project selection
Aim:
The main aim of the study is to carry out the launch new male segment Black Charcoal
Men Face Wash for L’Oreal in the market of UK with the help of management consultant team
of Nexus Ltd.
Objectives:
 To carry out market research for identification of needs and wants of customers.
 To define the best suitable approach for launching the product within the market of UK.
 To examine the factors that contributes in success of launching Black Charcoal Men Face
Wash.
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 To apply suitable project management technique for successful launch of L’Oreal Black
Charcoal Face Wash
Importance of Project:
The rationale behind selection of L’Oreal Black Charcoal Face Wash is that at present
people are facing problems related to increasing dirt, pollution and oil generated by the
feedbacks of people. Thus, top level management of cited firm plan to introduce such a product
which cover all three aspects. In this regard, L’Oreal Black Charcoal Men Face Wash has been
planned to launch within the market with help of consultancy team of Nexus Ltd..
According to the present given scenario, senior authority of L’Oreal is planning to
introduce new product for which they have hired management consultant from Nexus Ltd..
However, it is the duty of consultant to evaluate and analyze different factors that contributes
towards success and failure of the selected project (Lewis, Pun and Lalla, 2004). Further, it is
essential for the members of Consultant management. to understand the aim and objective behind
the launch of cited product so that suitable and reliable planning and strategies can be framed for
better execution of the project.
 Data Collection Methodology: There are several methods through the means of which data
can collected such as primary and secondary. Herein, primary approach has been used to
collected data regarding the needs and wants of people and identified that they are facing
major issues from increasing dirt, pollution and oil. Along with this, secondary data
collection methods have been used in which online blogs, annual reports; portfolios of
competitors, articles, etc. to generate wide range of valuable and reliable information for
the launch of L’Oreal new product have been chosen.
 Market Research: Survey methodology has been used to carry out the market research in
which top level management of L’Oreal distributing questionnaire to the randomly
selected people and asking about their skin related issues. The main aim of survey
methodology is that it helps in launching product as per the needs and wants of
customers. Further, through the means of this method, wide range of information will be
collected that will be beneficial for both top level management of L’Oreal as well as
project consultant of Nexus Ltd. It will be very effectual in attaining valuable results for
the study. Market research will aid in scanning the market conditions in effective manner.
 Secondary source: Top level management of L’Oreal will also make an effectual use of
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secondary data collection sources to a great extent by gathering a wide range of
information regarding the demand of products in the market as well as the products
available in the market by its competitors. However, this information will be raised
through websites of competitors, annual reports for analyzing the demand of similar
products, needs and wants of customers through different articles and current trends from
online blogs from industry experts.
 Financial Factors: These are the most crucial factors that highly contributes in the
success and failure of the selected project. Herein, Nexus Ltd. has to undertake the
defined budget of launching the L’Oreal Black Charcoal Face Wash. The financial
factors that contributes in the success and failure of selected project consist of forecasting
cost, pre-Launch marketing and post-launch marketing cost requires adequate amount of
money for the consultant in order to make sure successful launch of product. Further,
there are several umbrella factors associated with the launch of project needs to be given
equal important while allocating the funds or money. In order to analyse the financial
factors success and failure, different capital budgeting techniques can be used by the
Consultant of Nexus Ltd. such as payback period which will assist in ensuring the time
required by the cited firm to regain initial investment. Further, employing net present
value will assist in show the present value project after its launch so that management of
L’Oreal and Project consultant can easily make the decisions.
 Understanding the Competition: Once the product is produce it is important to market it
in appropriate and suitable manner (Durmuşoğlu,Calantoneand McNally, 2013).
However, for this management has to understand the need of market. According to the
present case, Nexus Ltd. consultants have this responsibility to carry out. Planning to
launch the L’Oreal Black Charcoal Face Wash they have to evaluate how competitors are
marketing the product by analysing their official website, brochures, print, online ads etc.
By the means of this, consultant can develop launching strategy which distinguish from
available competitor’s products and establish cited products brand image within the target
market. Therefore, understanding the competition will contribute for the Nexus Ltd.
consultant to develop suitable outline for the launch of L’Oreal’s new product. Further,
carrying out competitive analysis helps in differentiating the product from its competitors
as well as present required specification to address the needs of market. Considering the
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level of competition that L’Oreal facing at present it is important to offer products at
affordable prices so that position within the market of UK.
 Targeting market audience: Nexus Ltd. consultant has the duty of identifying the target
audience for the L’Oreal Black Charcoal Face Wash so as to develop the marketing
message accordingly. Project consultant of Nexus Ltd. and top level management of
L’Oreal are planning to launch the L’Oreal Black Charcoal Face Wash within entire UK.
Through the help of understating the needs and wants of customers, consultant can easily
frame the launch strategy and contribute positively. Further, the product will be launched
by organising an event which will be termed asthe launch party of L’Oreal Black
Charcoal Face Wash. The main purpose of involving Consultant from Nexus Ltd. by top
level management of L’Oreal is to easily carry out market research and accordingly plan
the entire course (Andersen, Dysvik and Vaagaasar, 2009). The target audience for the
L’Oreal Black Charcoal Face Wash is young male who are cautious about their skin as
well as attracted towards the cosmetic products. This could be consider as the most
important factor that can contributes to generate desired results and outcomes for the
firm.
 Economic Factor: These affects the overall consumption and investment in a business
enterprise. However, a stable economy encourages the company like L’Oreal to launch
new product as the spending power of people will be high while on the other hand,
unstable economy of UK or recession after affects increases the business risks and even
discourages investments. Further, there are several government policies and regulations
related to fiscal and monetary that affects the course of launching the L’Oreal product
(Craig and Sommerville, 2006). Mainly economic factor such as change in taxation
policy and customer duties can affects the costs and price of L’Oreal Black Charcoal
Face Wash. Therefore, launching a new product in suitable and reliable manner top level
management of L’Oreal and Consultant of Nexus Ltd. has to ensure suitable pricing and
marketing strategy that can leads to create higher demand (Brewer and Strahorn, 2012).
 Human Resources: Workforce is the important factor that contribute in the success and
failure of any project. Herein, consultant of Nexus Ltd. has to ensure that he/she selects
the best suitable people for carrying out the launching project. Further, consultant also
has to make sure that duties and responsibilities are allocated in proper manner to right
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individual so as to execute the whole project in reliable way. Project consultant,
marketing managers, PR managers, event manager, and logistic manager will be
employed to launch the selected product.
 Political factors: VAT rate and policies related to taxation, trade and the support of
government for business etc. are considered under the political factors at the time of
launching a product. Herein, consultant of Nexus Ltd. hired for L’Oreal has to focus on
all these elements. In the context of launching of L’Oreal Black Charcoal Face Wash,
project consultant has to consider all the defined political factors as L’Oreal fall under the
category of higher marginal tax rates due to which company has to pay law tax rate for
the new innovation in business operations.
 Feasibility test: Through the means of different investment appraisal techniques
consultant of Nexus Ltd. can carry out feasibility test of L’Oreal Black Charcoal Face
Wash. However, NPV, Payback, ARR and IRR will assist in identifying whether launch
of project is feasible in terms of financial prospects (Cervone, 2007).
Product Specification Details
Project objectives To enhance the market share of L’Oreal in the male segment.
Finance Launching at UK level around £235,000 is estimated
Time Launching of cited product will take 3 month process.
Resources Requirement Human resource: Project consultant, marketing managers,
PR managers, logistic manager, event manager etc.
Technology: Social media, digital marketing techniques,
traditional marketing approaches.
1.2 Outline of the project specifications for an agreed project of launching L’Oreal Black
Charcoal Face Wash
Introduction:
According to the present given scenario, L’Oreal is planning to launch L’Oreal Black
Charcoal Face Wash which is a new beauty product for male segment. However, in order to
carry out the process, cited firm has hired consultant from Nexus Ltd. who are the professionals
in terms of launching products at each level i.e. large and small (Clarke, 2009). Therefore,
consultant has to focus on different prospects and activities for managing the launch project.
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Following are the specifications of launching L’Oreal Black Charcoal Face Wash in the target
market:
Cost:
To carry out project in the best possible manner, large amount of fund is required by the
consultant team of Nexus Ltd. However, launching at UK level around £235,000 is estimated
(Craig and Sommerville, 2006).
Timescales:
Pre-launch promotion during the production process of L’Oreal Black Charcoal Face
Wash and post-launch marketing will consist of 3 month process.
Resources:
Human resource: Project consultant, marketing managers, PR managers, logistic
manager, event manager, etc.
Technology: Social media, digital marketing techniques, etc. (Durmuşoğlu, Calantone
and McNally, 2013).
Ethics:
In context to ethics, it is important for L’Oreal and Nexus Ltd. to pay great emphasis on
fair marketing and promotional approaches that are indulged to launch the product. Along with
this, approaches used to gather data should also be under the ethical code of practices.
No Specification Details
1 Cost of Project £235,000
2 Duration 3 Months
3 Resources
Human Resources 23People
Technological Resources Physical Evidence, hardware and software, Internet
services, different marketing tools, Other supportive
equipment
software As required
4 Quality Quality of the project will be managed by monitoring
each steps for which project consultant will be
responsible.
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Quality is one of the major prospects of entire project. However, considering the objective of
project, consultant of Nexus Ltd. will make valiant efforts in creating better awareness about
Face Wash so that higher demand can be generated and L’Oreal can easily improve its market
share in the male segment beauty products. Thus, superior quality of work is expected from the
consultants of Mangement from the management of L’Oreal.
The above defined are the major specifications of launch project that is important for the
consultant manager of Nexus Ltd. to understand so as to execute or accomplish the defined
project in the best possible manner. Furthermore, operating in such a competitive environment it
is important for the management of L’Oreal to execute the Launch project in suitable way so that
expectations and demand of different stakeholders can be met (Eve, 2007).
1.3 Produce a specification for an agreed project to implement a new product, service or process
Costs:
To carry out project in the best possible manner, large amount of fund is required by the
consultant team of Nexus Ltd. However, launching at UK level L’Oreal estimated around
£235,000 for conducting whole project.
Details Cost of project
Human resources £120,000
Technological resources £40,000
Finance £75,000
Total £235,000
In the above study, varied specification has been defined clearly that consultant of Nexus
Ltd. have focus while carrying out the entire launching project (Flyvbjerg, 2013). According to
the present given scenario, project consultant after understanding the significance of project has
defined several specifications which will lay crucial role in successfully launching L’Oreal Black
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Charcoal Face Wash in the target market. Herein, primary approach has been used to collected
data regarding the needs and wants of people and identified that they are facing major issues
from increasing dirt, pollution and oil in which survey methodology has been used. However, the
purpose of undertaking survey methodology is that it helps in identifying the needs and wants of
customers and accordingly launching the product. Competitor analysis has been carried out by
the top level management of L’Oreal to understand the objectives, strategies, products or
services and competencies of art rivals so that cited firm can launch the product which
differentiate from the competitors.
Scope and Objective of the Project:
For the current project, consultant of Nexus has classified the activities into four different
segments which are essential for the successful execution and completion of project. However,
the suitable specification for the selected project is divided into four different parts which are
project objectives, available and required resources, financial prospects of whole project and
time required to carry out the whole project in the desired manner (Fox and Waldt, 2008). All
these elements are important for the success of project because they assist in addressing different
aspects of the project which is the basic necessity for the successful execution and closure of
project. Further, under these four main elements, various sub-elements are present which will be
the guidelines for the project manager to plan, organize and deliver the project of L’Oreal in the
best possible manner.
Timescale:
Total time required for launching the L’Oreal Black Charcoal Face Wash is 3 months
which is bifurcated in three main activities.
Activities In days
Data Gathering and Analysis Phase 26
Market strategy and programs phase 18
Launch planning and implementation phase 26
Business aspects:
Looking at the present functioning of Nexus Ltd. it is labeled as the medium sized
consultancy firm. However, the current project of launching L’Oreal Black Charcoal Face Wash
will assist in enhancing the level of business operations for the firm. Further, associating with
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such big brand name will help the course of Nexus Ltd. in attaining large or multinational level
project in near future (Greasley, 2007). Thus, it is of great importance that workforce of Nexus
Ltd. execute the launch project of L’Oreal in the best possible manner.
Resources Required:
Looking at the critical prospects of every project, it is essential for the firm or individual
to possess adequate amount of resource for carrying out the activities in successful manner.
There are varied resources that will play significant role for the management consultant of Nexus
Ltd. in accomplishing the project of launching L’Oreal Black Charcoal Face Wash (Haynes,
2002). Further, these resources can be categorized under three different headings such as human
resource, equipment resource and financial resource.
Human Resources table:-
Job description No of
people
Salary/Monthly£ Total Cost
3/Month
Project Manager 1 £5000 £15,000
Marketing manager 2 £3500 £21,000
Regional Manager 4 £2500 £30,000
Area manager 5 £1500 £22,500
Logistic manager 6 £1200 £21,600
Admin 3 £700 £6,300
Technical staff 2 £600 £3,600
Total 23 £120,000
For the successful launch of the Face wash all resources especially the human resources must be
utilized optimally and accurately within the 3 months’ time period. The human resources would
include project manager, technical managers, marketing managers and area managers, regional
managers and respective staff. Project manager is responsible for distributing the human
resources. Marketing manager and technical managers are responsible for designing and
executing the marketing plan such as designing and development including social media, TV
adverts, newspaper and identifying the marketing places such as stalls and shops. Area managers
as well as regional managers are responsible for recruiting the staff. All the managers must report
to the project manager and update accordingly.
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Technology Resources:-
Technological resources Monthly cost Total cost
Physical Evidence 3000 9000
Hardware and software 3000 9000
Internet services, different
marketing tools
4000 12000
Other supportive equipment 3000 10,000
Total £40,000
All these technical resources prove to be very helpful in managing each and every
activity of project plan in a smooth manner. Along with this, all these resources will also be
helpful in developing record of each and every activity.
Project management, planning and implementation cycle:
Lifecycle of the product defines its reliability and suitability within the target market.
However, further it shows the efforts that are put in by workforce of the company to develop,
procure, market and sell so that business can generate revenues and product can establish its
position within the market (Haldenwang, Slatter and Pearce, 2006). For ensuring the project
success and achievement of desired aim and objectives it is critical to understand and plan the
whole project cycle by the consultant of Nexus Ltd. with the agreed specification of L’Oreal
senior authority. In this regard, project cycle can be defined as the sequential process of
integrated activities performed in phases to complete the project successfully. Herein,
management consultant at Nexus Ltd. has bifurcated cited project into three different phases that
understands the scope of project, planning and plotting of different activities, defining the budget
and implementation process to achieve the desired results. Further, this will present through the
means of project management tool such as Gantt chart and Network Diagram (Hanisch and et.al.
2009).
ASSIGNMENT 2: PLANNING THE PROJECT
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2.1 Produce a project plan for the launching of L’Oreal Black Charcoal Face Wash
Task mode Task Name Duration Start Finish Predecesso
r
1
L'Oreal
Black
Charcoal
Face Wash
70 days
Wed
2/24/1
6
Thu
5/19/1
6
1.1 Data
Gathering
and Analysis
Phase
26 days
Wed
2/24/1
6
Wed
3/30/1
6
1.1.1 Product
Definition 3 days
Wed
2/24/1
6
Fri
2/26/1
6
1.1.2 Strategic
Objectives 4 days
Mon
2/29/1
6
Thu
3/3/16
1.1.1
1.1.3 The
Customers 4 days Fri
3/4/16
Wed
3/9/16
1.1.2
1.1.4 Market
Analysis 5 days Fri
3/4/16
Thu
3/10/1
6
1.1.3
1.1.5 Evaluatin
g competitor
strategy
10 days
Thu
3/10/1
6
Wed
3/23/1
6
1.1.3
1.1.6 Analyzin
g potential
approaches
5 days
Thu
3/24/1
6
Wed
3/30/1
6
1.1.4, 1.1.5
1.2 Market 18 days Thu Mon
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strategy and
programs
phase
3/31/1
6
4/25/1
6
1.2.1 defining
market
strategy
2 days
Thu
3/31/1
6
Fri
4/1/16
1.2.2 Message
development 3 days Mon
4/4/16
Wed
4/6/16
1.2.1
1.2.3 External
marketing 4 days Thu
4/7/16
Tue
4/12/1
6
1.2.2
1.2.4 PR and
Advertising 6 days
Wed
4/13/1
6
Wed
4/20/1
6
1.2.3
1.2.5 Internal
Marketing 3 days
Thu
4/21/1
6
Mon
4/25/1
6
1.2.3, 1.2.4
1.2.6 Marketin
g plan 5 days Thu
4/7/16
Wed
4/13/1
6
1.2.5
1.3 Launch
planning
and
implementat
ion phase
26 days
Thu
4/14/1
6
Thu
5/19/1
6
1.3.1 Planning
process 5 days
Tue
4/26/1
6
Mon
5/2/16
1.3.2 Launch
team 3 days Thu
4/14/1
Mon
4/18/1
1.3.1
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6 6
1.3.3 Launch
Schedule 5 days Tue
5/3/16
Mon
5/9/16
1.3.2
1.3.4 Launch
budget 4 days
Tue
5/10/1
6
Fri
5/13/1
6
1.3.2
1.3.5 Launch
Plan 3 days
Mon
5/16/1
6
Wed
5/18/1
6
1.3.3
1.3.6 Launch
Implementati
on
1 day
Thu
5/19/1
6
Thu
5/19/1
6
1.3.4, 1.3.5
Explanation
The above table shows the project plan for the launch of L’Oreal product. It shows the
time duration of all the proposed activities. The starting time and the finished time is reflected. It
is expected that project can be completed within the stipulated period of time. The critical path
can be reflected in the following Gantt chart
Gantt chart
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Critical path
Critical path Calculation of total duration Total duration for
completing the project
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3+4+5+7+8+10+11+12+13+
14+17+19+20+21+22+23
3+4+4+10+8+2+3+4+6+3+5+5+4+
3+1
70 days
Methodology – Network table and Gantt chart are the two tools used in the making of the project
plan. The network table discloses all the list of activities which are required in the making of the
plan. It also shows the time duration, the start and the finish time of activities. The Gantt chart
discloses the critical path of the project plan. It shows the direction in which the study has been
performed.
2.2 Appropriate Resource for the launching of L’Oreal Black Charcoal Face Wash
Looking at the critical prospects of every project, it is essential for the firm or individual
to possess adequate amount of resource for carrying out the activities in successful manner.
There are varied resources that will play significant role for the management consultant of Nexus
Ltd in accomplishing the project of launching L’Oreal Black Charcoal Face Wash (Haynes,
2002). Further, these resources can be categorized under three different headings such as human
resource, equipment resource and financial resource.
Human Resource:
In any project, human or personnel resources play a significant role. However, in general,
they are responsible for carrying out each and every activity that is defined by the project
manager so that the complete proposed project can be carried out in a successful manner.
Following are the personnel resources that are required for the production of L’Oreal beauty
products:
Role Association with project
Project consultant Data gathering and analysis phase, market
strategy and programs phase and launch
planning and implementation phase.
Marketing managers Data gathering and analysis phase, market
strategy and programs phase and launch
planning and implementation phase
(Hejducki, 2004).
PR managers Data gathering and analysis phase and market
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strategy
Event manager Programs phase and launch planning and
implementation phase
Logistic manager Launch planning and implementation phase
Admin Responsible for punctuality of staff,payrolls.
From the above table allocation of human resource can be analyzed. However, it is the
duty of project consultant management to make sure that he/she allocates right personnel the
right duty. Right from the data gathering to implantation phase human resources are assigned so
that each and every activity can be carried out in the best possible manner. Further, use of project
management tools helped in defining the various duties of individual easily and reduce the
duplication of work (Highsmith, 2009). The main purpose of this project is launch the product
therefore, event manager and logistic manager are requested to carry of certain tasks and
operations. Whereas, whole project responsibility is distributed among the three main personnel
of Nexus Ltd i.e. Project consultant, marketing and PR manager.
Financial Resources:
Funds or money are the most crucial resources that any company or individual requires to
carry out any project or operations (Kim and De La Garza, 2005). However, it is the duty of
financial authority of the company to maintain the adequacy of funds or money so that each
activity can be executed in suitable and reliable manner. According to the present given case,
L’Oreal required huge amount of investment for launching new range of products for the male
category. It is the responsibility of finance manager of L’Oreal ton arrange funds from different
sources so that at the time of execution adequate amount of working capital is maintained
(Koskela and Howell, 2002). In this regard, retained earnings can be major source of finance for
the project because with the help of which different activities can be carried out in the potential
manner. In addition to this, Project consultant should make use of budget for making optimum
utilization of available funds and allocating them in the best possible manner.
Time Management:
On the basis of above plan, Project consultant of Nexus Ltd will require 70 days for
launching the face wash of L’Oreal in the market of UK. For that purpose an appropriate time
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management strategy will be used. Prioritizing strategy will be used for the management of the
time. It means all the tasks will be completed with priority.
2.3 Cost of all the resources required for the Launching of new L’Oreal Men Face Wash
Technological Resources:
In order to launch the product it is important for the project consultant of Nexus Ltd to
make use of technology appropriately. However, considering the pre and post launch marketing
strategy, technical aspects will play significant role. Further, physical evidence of product will be
presented in different parts of UK that requires adequate technical support and funds which are
allocated below:
Technological Resources:-
Equipment’s Estimated Costs (£)
Physical Evidence 9000
Hardware and software 9000
Internet services, different marketing tools 12000
Other supportive equipment 10000
Total 40,000
Financial Resources:
The launch of L’Oreal Black Charcoal Face Wash requires adequate amount of fund
which can be raised through different sources which are as follows:
Financial Resources
Resources Estimated costs (£)
Bank loan 20000
Retained earnings 30000
Investors 25000
Total 75000
Human Resources:
Role Association with project Pay (£)
Project consultant Data gathering and analysis phase, market strategy and 15000
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programs phase and launch planning and
implementation phase.
Marketing managers Data gathering and analysis phase, market strategy and
programs phase and launch planning and
implementation phase.
21000
PR managers Data gathering and analysis phase and market strategy 30000
Event manager Programs phase and launch planning and
implementation phase
22500
Logistic manager Launch planning and implementation phase 21600
Admin staff Manging finance 6300
Technical staff 3600
Total 120,000
2.4 Agree timescales for the management and implementation of the L’Oreal Black Charcoal
Face Wash Project
In terms of project management, Gantt chart is considered as the best technique in
planning the activities with suitable time frame. However, it is a horizontal bar chart which assist
in showing the graphical presentation of the tasks of the entire project. Following is the timescale
for the project of launching of L’Oreal Black Charcoal Face Wash.
Time for all phase for project development will be reflected through the following Gantt
chart
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2.5 Planning of Strategy in order to implement the project
There are certain particular approaches that needs to be considered by each project while
making execution of the project defined. In the present case scenario the approach that is
PRINCE 2 would be taken into account as it ensures effectiveness. The main aim of the resultant
project is to launch quality product for men so that they can satisfy their needs ( Project
Management Methodologies. 2014). The strategy of PRINCE 2 is effective in project
management as it offers suitable guidance with respect to implementation of project. The
particular model can be used in attaining optimum results as the approach lay huge emphasis on
the result oriented dimensions.
The model PRINCE 2 is suitable due to the reason that it integrates entire business
resources in effective manner. Moreover it works towards development of sufficient coordination
between financial as well as human resources. In addition to this it possess usefulness in relation
to obtaining information regarding the aspects of launching the product in the market. Further
PRINCE 2 approach also aim at supervising and keep a track on related activities (Kutsch,
21

2008). In accordance with the model project manager can bring alterations in the schedule so as
to enhance the overall project plan. Therefore with all such efforts the project manager can
effectively attain the desired set of targets to a greater extent.
The approach PRINCE 2 is regarded as most suitable one which can be adopted with the
aim to bring alterations in the project. This is in order to enhance the quality of the plan through
means of improvements. The project possess greater advantage in domains that are related with
strategic alliances, acquisitions, mergers and advancement in technology. Beside this it possess
effective role in launching new services and products (PRINCE2 Methodology. 2014). The
present project plan is regarding launching of Loreal face wash for men. This can be fulfill with
the assistance of technique that is PRINCE 2. Further it needs to be considered for the sake of
proper implementation of plan. Therefore in accordance with the scenario the major purpose of
the plan is to launch new as well as innovative product in the market in order to attain larger
market share. In accordance with the plan the major purpose of the company is to launch quality
products for the male clients so that they can gain the feeling of revitalization with the use of
product. The firm is required to promote the customer segment and needs to encourage the
product line so as to accomplish the needs of clients (Lehtiranta and Junnonen, 2014). The
launch of new product can be of greater benefit to the clients as it would fulfill the beauty care
needs of male segment. The procedure includes series of steps that assists in execution of the
project plan. These have been enumerated as under:
PRINCE 2 procedure
The initial step relates with starting up of the project. Under this organization that is
Nexus needs to develop team that can assist project manager in the process launching the
product. At this stage it is essential for the project manager to design outline of the process so
that proper direction to the overall plan can be offered in an effective manner (PRINCE 2
method. 2015). Following this another stage relates with project initiation wherein the allocation
of financial as well as human resources is done. The next step is related with project direction
under which the activities are needs to monitored and analysed as it assist in bringing necessary
changes. Later comes the stage of controlling under which the project manager carries out
supervision of the work that is accomplished by the members of team. Another step relates with
stage boundaries management wherein the members of board takes decision in context of
conducting the plan in future time span. In the series next step is product delivery management
22

under which quality of project is identified so that decision can be taken regarding change
management (Lewis, Pun and Lalla, 2004). At the end the project is wind up. This is done after
making analysis of the aim and objectives of plan. £
ASSIGNMENT 3 IMPLEMENTING A PROJECT
3.1 Implementation of the project in accordance with an agreed specification
In order to implement the project in accordance with the agreed specification,
different types of project management tools and techniques will be used such as Gantt
chart, network diagram, network table, Critical Path analysis etc. These tools are
important to make sure that all tasks can be completed within the agreed specifications.
In general, critical path analysis can be defined as the process of evaluating the minimum
time required for completing the project (Lindahl, 2009). The main purpose of critical path
analysis is helps in showing various paths with the help of which project manager can easily
accomplish the activities of project appropriately. Following is the critical path of Launching the
L’Oreal Black Charcoal Face Wash:
Critical path Calculation of total duration Total duration for
completing the project
3+4+5+7+8+10+11+12+13+
14+17+19+20+21+22+23
3+4+4+10+8+2+3+4+6+3+5+5+4+
3+1
70 days
On the basis of above computation of critical path critical indicates that, pre and post
launching of L’Oreal Black Charcoal Face Wash will be completed in 70 days. However, it is
almost equal to the estimated time period of 3 months.
3.2 Measure to monitor and evaluate the progress and outcomes
For successful launch of new product in the market it is necessary required to adopt the
appropriate monitoring process along with evaluation so that product can be easily introduced in
the market. Different effective techniques are present for monitoring purpose are present which
are as follows:
 Cost performance indicators: Measuring the total costs of project is one of the most
important performance indicators for the Project Consultant of Nexus Ltd. However, with
the help of this consultant can easily compare the estimated and actual costs of launch of
23

L’Oreal Black Charcoal Face Wash. Positive variance will show the success of project
and negative variance leads to failure of the project.
 Project Duration: It is also considered as one of the major indicator. However, total
available time for the consultant of Nexus Ltd for the launch of L’Oreal Black Charcoal
Face Wash is 2 months. Thus, on the basis of estimated duration and actual time taken to
launch the product can be measured from the performance of strategic implementation
point of view.
So, these are some of the effective techniques which can be used for monitoring along
with evaluation purpose for the launch of L’Oreal face wash and this can assist in ensuring
whether all the activities are carried out as per plan or not (Yatim and et.al., 2009).
3.3 Monitoring the implementation of the project
There are various method through the means of which Project consultant of Nexus Ltd
can monitor the implementation of project such as Gantt chart, work breakdown structure and
variance analysis.
Gantt chart:
It is considered as the significant technique for monitoring and controlling different
activities related to the project. Herein, project consultant of Nexus Ltd is responsible for
carrying out the entire project in effective and efficient manner. Further, Gantt chart has been
used to reflect the critical activities that will contribute in the successful completion of the
project. But it has been identified that, estimated time and cost of the project were 3 months and
£100000 (Thomson and El-Haram, 2014). Considering the efficiency and effectiveness of project
team of Nexus Ltd, entire project has been accomplished within 70 days and cost of around
£100000.
Work break down structure:
Through the means of this tool, project consultant can easily bifurcate the activities of
entire project in effective and efficient manner. However, WBS presents the activities in
appropriate way and help the course of completing entire project in the best possible manner.
Work breakdown structure: it is considered as the most effective technique through which
complex projects can be made simple along with manageable (Söderlund, 2012). Work break
down structure assist in simplifying the process of project execution where all the activities
associated with launch of new L’Oreal Black Charcoal face wash can be broken down into
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manageable chunks and same can be supervised along with estimated. Key benefits of this
technique at the time of launching new product in the market is that it supports in knowing the
milestones along with control points, cost estimation becomes easy, states the project scope so
that every and every party associated with the business can easily know about it. The entire
process linked with launch of new product in the market can be broken down into several stages
and each staff member can be assigned duty to carry out the same in appropriate manner. Apart
from this, time period can be allocated to each activity in which it has to be carried out and this
can assist in effective launch of face wash in the market (Simons, 2013).
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ASSIGNMENT 4: EVALUATING THE PROJECT
4.1 Analyse the outcomes of a project in terms of the original project specification
According to the present given scenario, launching of L’Oreal Black Charcoal Face Wash
has been carried out by the consultancy team of Nexus Ltd. For the same, project consultant has
used PRINCE2 strategy to compare the actual outcomes against the estimated specifications.
Further, by the means of Gantt chart consultant is able to categorize the activities under different
subheads (Value and Benefits of PRINCE2 methodology. 2010). Further, critical path analysis
26
L'Oreal Black
Charcoal Face Wash
Data Gathering and
Analysis Phase
Product Definition
Strategic Objectives
The Customers
Market Analysis
Evaluating
competitor strategy
Analysing potential
approaches
Market strategy and
programs phase
Defining market
strategy
Message
development
External marketing
PR and Advertising
Internal Marketing
Marketing plan
Launch planning and
implementation
phase
Planning process
Launch team
Launch Schedule
Launch budget
Launch Plan
Launch
Implementation

has been carried out to evaluate the actual minimum time required for the team of Nexus Ltd to
carry out the entire project in the best possible manner. Herein, 70 days and with the costs of
£100000 cited firm will able to carry out the launching of L’Oreal Black Charcoal Face Wash
project.
4.2 Evaluate the outcomes of the L’Oreal Men Face Wash Project
From the above study and the generated outcomes it can be said that the project of
launching L’Oreal Black Charcoal Face Wash is feasible for Nexus Ltd as they are able to
accomplish the tasks with the estimated time limit as well as less than the estimated cost of
overall project. Furthermore, despite of executing such a huge project Nexus Ltd has charged
very low fees from the L’Oreal which indeed helped the course in completing the project within
the defined budget (Rouleau and Balogun, 2011). Further, the reason could be that Nexus Ltd
with this project will be able to enter into the league of multinationals which will help them to
enhance their operations.
4.3 Recommendations for future improvements
On the basis of above evaluation of entire project various gaps and loopholes gas been
identified for the functioning of Nexus Ltd. Thus, certain recommendations has been presented
to the management consultant so that they can improve in near future:
 Should always make use of different project management tools for better scheduling and
bifurcating of activities (Meredith and Mantel, 2011).
 To make use of capital budgeting techniques which will assist in evaluating the viability
and reliability of the project which have to select.
 Improve the connectivity or communication with clients for better delivery of goods as
well as maintaining the transparency with the clients.
 Should focus on training and development of employees as they are responsible for
carrying out the entire project for client in the best possible manner (Vismara, 2013).
ASSIGNMENT 5: PRESENTING A PROJECT REPORT
5.1 Able to present the outcomes of the project
To,
The Management of L’Oreal
Date 24 February 2016
27

Subject: Summary of Project
INTRODUCTION
According to the present given scenario, L’Oreal is planning to launch L’Oreal Black
Charcoal Face Wash a new beauty product for male segment. However, in order to carry out
the process, cited firm has hired consultant from Nexus Ltd who are professionals in terms of
launching products at each level i.e. large and small.
MAIN BODY
For the current project, consultant of Nexus has classified the activities into four
different segments which are essential for the successful execution and completion of project.
However, the suitable specification for the selected project is divided into four different parts
which are project objectives, available and required resources, financial prospects of whole
project and time required to carry out the whole project in the desired manner.
CONCLUSION
From the above study and the generated outcomes it can be said that the project of
launching L’Oreal Black Charcoal Face Wash is feasible for Nexus Ltd as they are able to
accomplish the tasks with the estimated time limit as well as less than the estimated cost of
overall project.
Project Manager
5.2 Covered in PPT
CONCLUSION
It can be concluded from the study that project plan related with launch of face wash by
L’Oreal has been effectively implemented. It has been estimated that the overall cost required to
accomplish the plan was £100000. But the actual cost that has been incurred from the execution
of the plan was £77000. In addition to this the estimated time duration for completion of the
project is 2 months whereas actual time taken is 65 days. Thus it can be said that estimation
related with time and cost does not very much in comparison with actual figures. The selection
of Nexus by L’Oreal has assisted the firm in carrying out its project plan in an effective manner.
Moreover the PRINCE 2 approach has been beneficial for the business in attaining its desired
targets.
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