Project Development and Launch of L'Oreal Black Charcoal Face Wash

This project analyzes the strategic management and project development plan for launching L'Oreal Black Charcoal Face Wash in the UK market. The assignment, conducted by Nexus Ltd consultants, covers various factors contributing to project success, including financial, economic, and human resource aspects. It details the project's objectives, financial requirements, and timeline, outlining resource allocation (human, financial, and technological). The project utilizes tools like Gantt charts and critical path analysis to manage and monitor the launch, including budgeting and cost-benefit analysis. The analysis evaluates the outcomes, comparing actual results against estimated specifications, and offers recommendations for improved project management, emphasizing the use of project management tools, capital budgeting techniques, and enhanced client communication. The project was completed within the estimated time and budget, resulting in a successful launch.

Project
development for
strategic
management
TASK 5

Introduction
Project management in general can be defined as the procedure of managing
different activities to attain desired results and outcomes. To conduct a project in
appropriate manner manager should consider varied prospects such as design,
analysis and evaluation. According to the present given scenario, investigator
focuses on evaluating varied specifications, strategies and approaches for
launching the L’Oreal Black Charcoal Face Wash. For the same, top level
management of L’Oreal has hired management consultant of Nexus Ltd who aims
at launching the product in effective and efficient manner.

Factors Contributes to the
Success of Project
Financial Factors: Herein, Nexus Ltd has to undertake the defined budget of
launching the L’Oreal Black Charcoal Face Wash. However, financial factors
consist of forecasting cost, pre-Launch marketing and post-launch marketing cost
requires adequate amount of money for the consultant in order to make sure
successful launch of product.
Economic factors: a stable economy encourages the company like L’Oreal to
launch new product as the spending power of people will be high while on the
other hand, unstable economy of UK increases the business risks and even
discourages investments.

Contd..
Human Resource: consultant of Nexus Ltd has to ensure that he/she selects the
best suitable people for carrying out the launching project. Further, consultant
also has to make sure that duties and responsibilities are allocated in proper
manner to right individual so as to execute the whole project in reliable way.
Feasibility test: Nexus Ltd carry out feasibility test of L’Oreal Black Charcoal
Face Wash. However, NPV, Payback, ARR and IRR will assist in identifying
whether launch of project is feasible in terms of financial prospects.

Contd..
Understanding the Competition: Once the product is produce it is important to market it in
appropriate and suitable manner (Durmuşoğlu, Calantone and McNally, 2013). However, for this
management has to understand the need of market. According to the present case, Nexus Ltd
consultants have this responsibility to carry out. Planning to launch the L’Oreal Black Charcoal
Face Wash they have to evaluate how competitors are marketing the product by analyzing their
official website, brochures, print, online ads etc.
Targeting right audience: Nexus Ltd consultant has the duty of identifying the target audience
for the L’Oreal Black Charcoal Face Wash so as to develop the marketing message accordingly.
Through the help of understating the needs and wants of customers, consultant can easily frame
the launch strategy and contribute positively. The main purpose of involving Consultant from
Nexus Ltd by top level management of L’Oreal is to easily carry out market research and
accordingly plan the entire course (Andersen, Dysvik and Vaagaasar, 2009).

Project Specification
Product Specification Details
Project objectives To enhance the market share of L’Oreal in the male segment by
undertaking better marketing and promotional activities within the
launch project of L’Oreal Black Charcoal Face Wash.
Finance To carry out project in the best possible manner, large amount of fund
is required by the consultant team of Nexus Ltd. However, launching
at UK level around £100000 is estimated.

Contd..
Time Pre-launch promotion during the production process of
L’Oreal Black Charcoal Face Wash and post-launch
marketing will consist of 2 month process.
Resources Requirement Human resource: Project consultant, marketing managers, PR
managers, logistic manager, event manager etc.
Technology: Social media, digital marketing techniques,
traditional marketing approaches.

Produce Specification
According to the present given scenario, project consultant after
understanding the significance of project has defined several specifications which
will lay crucial role in successfully launching L’Oreal Black Charcoal Face Wash
in the target market.
•Scope and Objective of the Project: However, the suitable specification for the
selected project is divided into four different parts which are project objectives,
available and required resources, financial prospects of whole project and time
required to carry out the whole project in the desired manner (Fox and Waldt,
2008). All these elements are important for the success of project because they
assist in addressing different aspects of the project which is the basic necessity
for the successful execution and closure of project.

Contd..
Business aspects: Looking at the present functioning of Nexus Ltd it is labeled as
the medium sized consultancy firm. However, the current project of launching
L’Oreal Black Charcoal Face Wash will assist in enhancing the level of business
operations for the firm. Further, associating with such big brand name will help
the course of Nexus Ltd in attaining large or multinational level project in near
future (Greasley, 2007).

Contd..
Project management, planning and implementation cycle: Lifecycle of the
product defines its reliability and suitability within the target market. However,
further it shows the efforts that are put in by workforce of the company to
develop, procure, market and sell so that business can generate revenues and
product can establish its position within the market (Haldenwang, Slatter and
Pearce, 2006). For ensuring the project success and achievement of desired aim
and objectives it is critical to understand and plan the whole project cycle by the
consultant of Nexus Ltd with the agreed specification of L’Oreal senior authority.

Contd..
In this regard, project cycle can be defined as the sequential process of integrated
activities performed in phases to complete the project successfully. Herein,
management consultant at Nexus Ltd has bifurcated cited project into three
different phases that is understanding the scope of project, planning and plotting
of different activities, defining the budget and implementation process to achieve
the desired results. Further, this will present through the means of project
management tool such as Gantt chart and Network Diagram (Hanisch and et.al.
2009).

Resources for the Launch
Looking at the critical prospects of every project, it is essential for the firm or individual to
possess adequate amount of resource for carrying out the activities in successful manner. There
are varied resources that will play significant role for the management consultant of Nexus Ltd in
accomplishing the project of launching L’Oreal Black Charcoal Face Wash (Haynes, 2002). Further,
these resources can be categorized under three different headings such as human resource,
equipment resource and financial resource.
•Human Resource
•Financial Resource
•Technological Resource