L'Oreal's Marketing Mix: Promotional Strategies and Advertising

This report examines L'Oreal's marketing mix, specifically focusing on its promotional strategies. The report highlights the significance of promotion in enhancing product awareness and driving sales, emphasizing the use of advertising, social media marketing, and direct marketing. It discusses how L'Oreal, a leading cosmetics company, utilizes various promotional methods, including advertising and social media presence on platforms like Instagram and Facebook, to communicate with its customers. The report also addresses the role of brand ambassadors and the importance of promotional activities in increasing overall profitability. References from McDonald and Wilson (2016) and Pogorelova et. al. (2016) are included. The conclusion stresses the importance of well-designed promotional strategies in achieving business objectives.

Marketing mix is a set of actions that are used by
marketers of a company to promote their products
in the market. Organization chosen is L’Oreal,
which is personal care Company based in France
and is the world’s largest cosmetics company.
Promotion is one of the elements of the market mix
that helps in enhancing overall sales and
profitability.
Since L’oreal is an international brand, it carries out
promotions at different levels in different countries. Models
and celebrities also promote its products by being brand
ambassadors.
Promotion includes various activities that are
carried out with the aim of communicating product
and its features to the customers. There are many
ways in which an organization can promote its
products and services in order to enhance overall
sales and generate revenues.
Some examples of promotion include advertising,
social media marketing, direct marketing etc. L’oreal
is one of the largest cosmetic brands and has
operations in different parts of the world. The
company was founded in the year 1909 by Eugène
Schueller.
Advertising and Social Media
The company promotes its products through
advertising and providing various offers and discounts to
the customers. It has got a presence across various
platforms of social media including Instagram, Facebook
and Twitter wherein regular posts are uploaded to keep the
customers informed and updated about the products.
L’oreal
Introduction
Promotion
Conclusion
It can be concluded that promotion plays an important role
in increasing the awareness about a company’s products and
services in the market. Also, promotional strategies that are
well designed ensure increase in overall profitability in the
market.
References
McDonald, M. and Wilson, H., 2016. Marketing Plans: How
to prepare them, how to profit from them. John Wiley &
Sons.
Pogorelova, E. and et. al., 2016. Marketing Mix for E-
commerce. International journal of environmental & science
education. 11(14). pp.6744-6759.