L'Oreal's Marketing Mix: Strategies & Impact - English Academic Skills

This essay provides an analysis of L'Oreal's marketing mix, focusing on the key elements of product, price, place, and promotion. It highlights how L'Oreal utilizes these strategies to influence consumer behavior and strengthen its market position in the cosmetics industry. The essay emphasizes the importance of adapting the marketing mix to enhance product quality, value, and brand image, while also considering factors such as pricing strategies, distribution plans, and promotional activities. By examining these components, the analysis offers insights into how L'Oreal effectively manages its marketing efforts to achieve business objectives and maintain a competitive edge. The study of L'Oreal's approach to marketing mix provides valuable understanding of market behavior, research and corporate consultation.

English Academic Skills 1
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Contents
Introduction:............................................................................................................................................ 3
Marketing mix:..................................................................................................................................... 4
Importance of Marketing Mix in the context of L’Oreal:...........................................................................4
Conclusion:.......................................................................................................................................... 5
References:.............................................................................................................................................. 6
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Introduction:
L'Oreal is a French brand of cosmetics which is situated in Clichy. Its main head-Quarter is in
Paris. It is third world largest cosmetics company concentrating on hair colours, skin care,
and sun care & make-up products. There are many business essential modules that affect the
business activity, plans, and research strategies of the company. This essay reading will make
relevant analysis related to marketing mix approaches and principle and their impact on
L’Oreal.
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Marketing mix:
The marketing mix is referred as the combination of market factors that could be controlled
by an organisation to impact consumers to buy their products. The marketing mix is a skill set
of actions, strategies and tactics that any company use to promote their brand and products.
The 4P's & 7P's are the major elements such as product, price, promotion, place, packaging,
people and positioning to make – up to a typical marketing mix (Naik, et. al., 2015).
The major 4P’s are:
1. Price: Price refers to the amount and value that is determined by the product. Price of their
product is basically based on a cost of production, targeted segment, skills and ability to pay
to market and so on. L'Oreal basically set their prices depending on demarcation to
differentiate and increase the image of the product in the market (Datta, et. al., 2017).
2. Product: product can be taken as item actually been sold. L’Oreal applies product
marketing mix to deliver and offer a minimum level of performance otherwise providing an
opportunity to offer the best work based on product quality and value.
3. Place: Place is one the element which refers to the point of sale. Place marketing mix
focuses on good distribution plan in order to attract more potential customer and seller could
be able to catch buyers' eye. L'Oreal basically tries to track the location and attaining
successful retail business to enhance their brand image.
4. Promotion: promotion is essential marketing mix activity that includes advertising,
promoting, rewards, awards, discounts, free sample distribution and omission etc to the trade.
Promotional activities are necessary to make product value more strong. L’Oreal uses to
obtain consumer schemes, directing marketing activity and contest in order to strengthen their
market and provide gift vouchers and prizes to their customers to manage potentiality in the
market (Hisrich and Ramadani, 2017).
Importance of Marketing Mix in the context of L’Oreal:
These element influences marketing strategies and customers deliberately to make up
business plans for L'Oreal Company. For example, adapting product marketing mix, L'Oreal
basically focuses on the product quality and value, whereas it targets malls, centralised areas
as a location where it can easily catch up customers eye (Hanaysha, 2017).
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Conclusion:
The marketing mix is a skill set of handling business activities in an efficient manner.
L'Oreal provides a lot of understanding, market behaviour, research and corporate
consultation with the management to make their market strong through adapting proper
location, product values, process criteria, positioning matters and several others (Londhe,
2014). L’Oreal is the cosmetic brand that applies marketing mix strategies which
encompasses product’s varieties, determination of prices to handle customer-centric
marketing mix.
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References:
1. Hisrich, R.D. and Ramadani, V. 2017.
Entrepreneurial Marketing Mix, In Effective
Entrepreneurial Management (pp. 75-99). Springer Cham
2. Hanaysha, J. R. 2017.
An Examination of Marketing Mix Elements and Customer
Retention in Malaysian Retail Market, American Journal of Marketing Research, 3(1), pp. 1-
7.
3. Datta, H., Ailawadi, K. L., & Van Heerde, H. J. 2017.
How Well Does Consumer-Based
Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response?, Journal
of Marketing, 81(3), pp.1-20.
4. Naik, P. A., Raman, K., & Winer, R. S. 2015.
Planning marketing-mix strategies in the
presence of interaction effects, Marketing Science, 24(1), pp. 25-34
5. Londhe, B. R. 2014.
Marketing mix for next-generation marketing, Procedia Economics
and Finance, pp 335-340
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