L'Oreal Marketing and Promotion Strategy Analysis Report

This report examines L'Oreal's marketing and promotion strategies, focusing on the roles of marketing, human resources, and finance within the company. The analysis begins with a brief overview of L'Oreal, founded in 1909, and its core business in the cosmetics industry. The main body of the report delves into the functions of different departments, including the marketing department which analyzes customer needs and market trends to conduct promotional activities effectively. It also highlights the role of human resources in identifying and deploying capable employees to execute promotional activities, and the finance department's responsibility for providing the necessary budget. The report concludes by emphasizing the importance of promotional activities for increasing sales and the necessity of using various promotional methods. References include academic research on branding and marketing mix, providing a foundation for the analysis of L'Oreal's strategies.

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INTRODUCTION
Promotion is one of the essential element of marketing mix and it is very important
in providing awareness about products in market area. This poster is based on
L’Oreal company which is dealing in cosmetics industry. This organisation was
developed in 1909 by Eugene Schueller. This poster will include role of human
resource, marketing and finance function in promotion.
MAIN BODY
There are different function of L’Oreal company that play major role in promotion
of products.
 Role of Human resource – This function will help in identifying and
determining most capable employee in order to conduct promotional
activities. This will support in developing effective strategy that will lead to
promotion in more creative and attractive manner.
 Role of Marketing – Marketing function will help in analysing the needs
and wants of customers. This function of marketing is very supportive in
promotion of L’Oreal company products in better manner. Through this
information of market and current trends are determined for conducting
promotional activities more effectively.
 Role of Finance – This function of L’Oreal company is responsible for
providing finance for conducting promotional activates. It is role of
finance function to provide right and accurate budget so that company
can use different methods of promotion.
CONCLUSION
From the above poster it has been determined that promotional is very crucial for
organisation as effective promotional activities will lead to increase in sales of
business. It is essential for company to use various ways of promotion.
REFERENCES
Punjaisri, K. and Wilson, A., 2017. The role of internal branding in the delivery
of employee brand promise. In Advances in corporate branding (pp. 91-108).
Palgrave Macmillan, London.
Lee, C.H., Ko, E., Tikkanen, H., Phan, M.C.T., Aiello, G., Donvito, R. and
Raithel, S., 2014. Marketing mix and customer equity of SPA brands: Cross-
cultural perspectives. Journal of Business Research, 67(10), pp.2155-2163.
L’Oreal