A Research Proposal on L'Oreal's Strategies in Emerging Markets

This research proposal aims to analyze L'Oreal's marketing strategies in emerging markets, considering the impact of globalization. It seeks to understand the company's current position and adaptations in developing countries. The research objectives include assessing the strategies employed by L'Oreal and identifying available emerging markets for the organization. The methodology involves both qualitative data collection (review of economic policies and administrative opinions) and quantitative data collection (structured interviews with employees and management). Data analysis will use both qualitative and quantitative methods to evaluate and model collected data, supporting decision-making related to the research objectives. The expected outcome is a comprehensive understanding of L'Oreal's strategies, its approach to economic and cultural issues, its expansion methods, and potential future innovations for growth in third-world countries. Desklib provides past papers and solved assignments for students.

Running head: RESEARCH PROPOSAL
Research Proposal
Name of the University:
Name of the Student:
Author Note:

1Research Proposal
Abstract:
The following market research aims to discuss the current position and strategies of L’Oreal,
a dominating Europe based company expanding all across the worlds. However, with
changing scenarios and growing impact of Globalization, the company is seen to have
remodelled and restructured and reinstate and further corporate certain specific marketing
strategies, and it is especially true for its strategies for developing countries. Therefore, the
following research proposal aims to understand the positioning of the company in the
emerging market.

2Research Proposal
Table of Contents
Introduction:...............................................................................................................................3
Introduction:...........................................................................................................................3
Problem Statement:................................................................................................................3
Research Objectives:..............................................................................................................3
Research Methodology:.............................................................................................................3
Review of Literature:.............................................................................................................3
Data Collection Method:........................................................................................................4
Data Analysis Method:...........................................................................................................4
Proposed Timeline:................................................................................................................5
Expected Outcome:....................................................................................................................5
References:.................................................................................................................................6

3Research Proposal
Introduction:
Introduction:
L’Oreal S.A. is a dominant French personal care company, headquartered in Clichy,
Hauts-de-Seine and also with a registered office in Paris. It includes both men and women
health, skin and body care products and is the dominant and largest cosmetics company of the
world. Founded in 1909, the company has seen and been through all kinds of social, political
and economic changes and situations and is coming up with innovations and newer
approaches to grasp the current market. Moreover, they also have a different segment of
experimenting and inventing newer cosmetic products. Another of their unique approach is to
address to the needs and varieties in the developing countries.
Problem Statement:
The aim of the paper is to understand and evaluate the strategies taken by the
company to address the developing countries and also to understand the emerging markets
availavle and accessible to the organisation.
Research Objectives:
The objectives associated with the research are to-
 To assess the strategies taken by the company
 To assess the available emerging market for the organisation.
Research Methodology:
Review of Literature:
This part will include the already conducted studies on the company by various other
researchers that will be relevant and useful for this research process, and also the company
policies and the strategies already taken by the company.

4Research Proposal
Data Collection Method:
To conduct the research, both Qualitative and Quantitative data collection method.
Qualitative Data Collection: This includes review of the economic policies and the
strategies of the company taken over time and also the opinions of the administrative
department of the company (Fekete et al. 2015).
Quantitative Data Collection: This will include the structured interview processes that are
to be undergone with the employees and the management teams (Mackey and Gass.
2015).
Data Analysis Method:
Data Analysis method refers to the techniques of inspecting, evaluating and modelling
of the collected data with the aim to support the decision making that will prove to be
useful and helpful for the analysis of the proposed objectives. For the purpose, both the
Qualitative and the Quantitative data analysis method will be used. The Qualitative data
analysis method will include the understanding, evaluating and remodelling and
explaining the collected data in accordance with the requirements of the study adhering to
the proper justification of the objectives (Taylor., Bogdan and DeVault. 2015). The
Quantitative data analysis method will include the statistical analysis of the collected data
and the proper explanation of the analysis in accordance to the proposed objectives (Flick.
2015).

5Research Proposal
Proposed Timeline:
Major Stages or activities Week
1
Week
2
Week
3
Week
4
Week
5
Week
6
Week
7
Topic Selection 
Primary Data collection  
Creating layout 
Literature review   
Research Plan Formation  
Appropriate Research Technique
Selection
 
Analysis and Interpretation of Data
Collection method
 
Data Findings 
Conclusion of the Study 
Rough Draft Formation  
Final Project Submission  
Expected Outcome:
As according to the objectives the research is expected to inflict upon the major
strategies taken by the organisation over the time and also to understand the ways the
company has approached to the economic and cultural issues of different societies. Moreover,
the paper is expected to provide an idea of the way the company has expanded itself and the

6Research Proposal
way they are proposing to expand further in the near future. Also, it is expected to understand
the further inventions that the organisation is willing to and probable to incorporate within its
structure to expand in the third world countries.
References:
Fekete, P., Lim, S., Martin, S., Kuhn, K. and Wright, N., 2015. Combined energy and process
simulation to foster efficiency in non-automated material handling system design. Studies in
Engineering and Technology, 3(1), pp.28-39.
Flick, U., 2015. Introducing research methodology: A beginner's guide to doing a research
project. Sage.
Mackey, A. and Gass, S.M., 2015. Second language research: Methodology and design.
Routledge.
Taylor, S.J., Bogdan, R. and DeVault, M., 2015. Introduction to qualitative research
methods: A guidebook and resource. John Wiley & Sons.