L'Oréal: An Examination of Operations, Logistics and Supply Chain

This essay provides a comprehensive analysis of L'Oréal's operations and supply chain management. It begins with an introduction to operations management and logistics, followed by a discussion of L'Oréal's business, its logistics mix, and supply chain. The essay examines the 7 R's of logistics, the company's operations and supply chain management, and the role of technology. The essay also explores the triple bottom line (people, profit, and planet) and other factors influencing L'Oréal's business practices. Recommendations for improvement are provided, and the essay concludes with a summary of the key findings. The essay includes references to books and journals to support its analysis, and it follows the structure suggested in the assignment brief, which focuses on the key operational and supply chain issues faced by the company.

Loreal

Table of Contents
INTRODUCTION...........................................................................................................................3
LOGISTICS MIX............................................................................................................................4
OPERATIONS AND SUPPLY CHAIN MANAGEMENT...........................................................5
TRIPLE BOTTOM LINE AND OTHER FACTORS.....................................................................7
RECOMMENDATIONS.................................................................................................................8
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................1
Books and journals......................................................................................................................1

INTRODUCTION
L'Oréal S.A. is a worldwide individual consideration organization settled in Clichy, Hauts-de-
Seine with an enrolled office in Paris. It is the world's biggest beauty care products organization
and has created exercises in the field focusing on hair tone, skin health management, sun
insurance, make-up, aroma, and hair care. L'Oréal additionally possesses interests in different
exercises like fine synthetic compounds, wellbeing, account, plan, promoting, and protection. In
the mid twentieth century, Eugène Paul Louis Schueller, a youthful French scientist built up a
hair color equation called Oréale. On 31 July 1919, Schueller enlisted his organization. The core
values of the organization, which ultimately became L'Oréal. The core business of the company
is cosmetics and beauty care products. Company is big in size and enjoy large market share. The
company is also famous for its good quality branded products. The essay will discuss logistics
mix and managing people in operations and supply chain (Zhang, Wang and Lin, 2019).
Operations management
Operations management is a tool which is concerned with planning organising and supervising
the goods and services of the company(Boscari and et.al 2018). This is known as the business
practices whose aim is to provide high level of efficiency in the organisation. Operations
management also manages the work of employees and the organisation so that they can focus on
their work and provide productive work to the company. The main motive of operations
management in the organisation is to cut down the extra cost of the company and helps the
company to increase the revenue and sales. Operations management utilise the human resources
Technology and other equipment in the organisation. Operation management provides better
outcome from the available goods and raw materials. It helps the company to attend the
competitive edge in the market. Apart from this operations management also work for the quality
management and forecasting for the company. So company can make various policies and
Strategies for the near future.
LOGISTICS MIX
Logistics is entirely related to how an organisation manages the supply chain which place one of
the crucial role and controlling the flow of goods. A particular information is necessary to be
derived with regards to logistics such that the other resources like energy and the people that are
involved in this particular aspect will have to employ policies in order to meet customer
requirements. Retailing industries are more into employing the logistics which is one of the art of

handling and packaging material (Choi and et.al, 2018). Every criteria that is associated with
product right from its packaging till its delivery is being managed by the logistics partner. The
maintenance and transportation of products but are to be delivered to a personality will therefore
be included. The different types of logistics that will take place with regard to categories that are
employed in the industry. L'Oreal company is different cosmetics company that is highly
reputed. It is located in Paris and is established July 1909. The supply chain management of the
company L'Oreal is highly Complex because the business is said to be elaborated into 140
countries and there are 150 distribution centre in every place. It is operating and altogether 42
factory with 34 brands. There are a total of eight distribution channels that are the greatest
contributor of growth for the company who stop the imaging market has left L'Oreal with lots of
opportunities with regards to its expansion such that The E-Commerce channels have wide and
its Belief in order to provide opportunities for the organisation (Benjaafar and Hu, 2020). The
logistics of the company is entirely dependent upon how the cutting edge technology solutions
are incorporated into the partner such that they provide people with the right goods. The model
that brings for the clear understanding of logistics deals with the 7r model. They are as follows:
Right product: dealing with logistics the company's first policy is to look for whether the
product is the right one that is being ordered by the customer. It is not until when the product is
right that the organisation move ahead with Logistic partner in order to deliver at. the
organisation ensures that this component is completely fulfilled in case of Loreal such that
people will not get disappointed.
Right quantity: the quantity details that are prescribed on the website or in the details that are
listed to the customer will have to be rightly served (Glock and et.al, 2019). The company cannot
send a product which is of wrong quantity that is being chosen by the customer. There for this
particular aspect is also taken care about during the shipping process.
Right condition: the condition of the product that is to be delivered to the customer is properly
check the and then it is for father sent to packaging. Product condition is a must in order to
ensure that customers will not come back with complaints. Therefore this is the crucial point to
be taken care about.
Right place: the Logistic makes deals with this aspect in a more prominent mamma full stops
place of the person must be ensured prayer such that the product will not get delivered to the

wrong individual. The place of the person is one of the major concern that the organisation as
well as the logistics stress upon (Kumar and et.al., 2018).
Right time: the time that is mentioned and confirmed with the customer will have to be followed
because they cannot be a delay that will affect customer satisfaction. This disappointment will
therefore be carried in order to determine the prospect of the company. Therefore the company as
well as the logistics will maintain proper time on such that their product will get delivered in that
stipulated time.
Right customer: the customer through which the company has contacted and received the order
will therefore have to be confirm before delivery. The organisation or the logistics partner cannot
deliver the product to a wrong person and therefore ensuring that the product is delivered.
Therefore the details that are in regard to the customer will have to be followed accurately.
Right price: the price through which the order is priest birth delivery cannot be increased
because price is a major concern and customers are very particular about it. The organisation as
well as the logistics will have to take care about the pricing policies that are in regard to the
customer.
The company Loreal is said to be dealing with different distribution chain tassel the supply chain
management of the organisation is said to be immense. The brand that it is carrying and the value
that is generated have incorporated many logistics to get into partnership upon its delivery.
Marks and Spencer and its Logistics always attribute for change prospects and therefore it is not
considered to be effective. Although the clothing and home distribution centre that it is dealing
with is said to be operating offline and therefore the logistics mix is not up to the extent in order
to deliver.
OPERATIONS AND SUPPLY CHAIN MANAGEMENT
Operations and supply chain management is considered to be the most authentic and all times
(Gölzer and Fritzsche, 2017). In today's Era wear online shopping has become one of the biggest
market for every organisation therefore it is a necessity to go with operations management as
well as the supply chain management. The operations management deals with all the categories
that are to be implied in organisation as well as the strategies that are to be enhanced such that
every prospect of the organisation will get deal. The operations management is said to be one of
those essential factors and every organisation that is operating in its individual sectors will have
to get the best out of it such that the organisation can aim for growth. The organisational

leadership consists of different components such that every leader or manager that is allotted to a
particular sector will deal with the operations that are to be performed in that sector using the set
of employees or workforce that are present in the company. The operations and supply chain
management in organisations go hand in hand with each other. There will be a person in the
organisation who will be for common factor and the common role that is being played in the
organisation with regard to these two departments. Supply chain management these days became
more complex such that the demand is more and Organisation will have to employ people and
will have to train them in a more professional manner. In this prospect L'Oreal the business
functions as well as the plants that are to be required in the organisation are well managed by the
management of the organisation. L'Oreal being one of the leading cosmetics organisation in the
entire globe is said to be operating a critics terminal server from several years. The operational
managers in the organisation include those of:
Human Resource Management: the human resource management in the organisation
coordinates with every employee of the organisation such that the support that is required to be
provided to every employee in order to develop the aspects that are required in the organisation
will therefore be performed by these managers (Lee and Tang, 2018).
Asset Management: management is nothing but the management with regard to buildings
facilities as well as the equipment that are included in the organisation. The operations and
functions with regard to Asset Management is also looked after by a team of managers such that
there will not be any collaborations that are taking place.
Cost management: Loreal is best known for its products and the cost producing goods and
services will therefore have to be maintained in a better strategic management such that the
resources will never go in vain. For this process the organisation has an efficient operations
management team that will provide a critical competitiveness that is required for the organisation
to achieve. In the midst of supply chain management the company has involved and employed it
system into supply chain management prospects. The IT system that is employed by the
company ensures that the production management as well as the marketing operations are done
in a proper way. The system that is incorporated into the organisation is said to be applying
different procedure that will help to analyse the product virtually. This can also include client
satisfaction which is one of the most prominent aspect to be targeted. Entire organisation is run

under this it system in terms of supply chain management such that the essence of a particular
technology can therefore be portrayed in this management.
On comparing the supply chain management with that of Unilever the company has incorporated
executive purchasing as its supply chain management. It has professional lies in the purchase of
non-production items will stop the supply chain of the organisation Unilever is said to be of
different partnerships globally. This includes a wide variety of customers and therefore 50% of
its sales are from the emerging markets. Although both the organisations have their own unique
style of maintaining the supply chain management yet the supply chain management of L'Oreal
stay unique than the prospect of IT Incorporation.
TRIPLE BOTTOM LINE AND OTHER FACTORS
The triple bottom line stands for 3Ps which includes People, Profit and Planet. The organisation
works in such a way that everything and every achievement that is being done by the
organisation and tightly dedicated to the team as well as its partner communities which interact
with them. The organisation is committed to fairness and ethics and therefore the relations that
are maintained by humans are said to be diverse.
People: People working in the organisation contribute to the fullest such that every potential that
is incorporated in the organisation will therefore lead to numerous initiatives. The customer base
of Loreal is immense and therefore whatever contribution towards product has been delivered
with a very good feedback that is obtained from customers.
Profit: the brand L'Oreal is said to be one of the most reputed brand and is operating globally
and many countries. The profits that are generated by the strategies that are implemented by the
organisation L'Oreal is said to be generating revenue in billions of dollars.
Planet: the planet here refers to the global expansion of the companies where it operates in all
together 140 countries and it has a distribution channels all over the world. It is said to be one of
the most reputed brand and therefore its presence is accepted by every community and therefore
it is operating as one of the most successful unit.
Economic factors: There are different developing countries in and around the world such that
the fast growing economies are generating different opportunities for the organisation (Magon
and et.al, 2018). The company is said to be operating in a dynamic manner in order to
incorporate norms and policies that will suit its economy.

Environmental factors: there are different environmental factors that affect the operation of the
company Loreal. Loreal company has attend a possible stage where it has incorporated
sustainability as its major aim. It uses eco friendly products and therefore they are not so harmful
for the environment.
Social factors: today society completely accept the fact that cosmetics are one of the provisions
are to be purchased. With this phenomena the company L'Oreal is said to be reaching great
works of the products that it sells on a regular basis and therefore the customers are said to be
immense for this organisation.
RECOMMENDATIONS
As L’Oréal is one of the biggest and successful company who is dealing and most of the
countries of the globe. Show the culture and strategies of the company is quite well and working
in the favour of company. But L’Oréal needs to work on operations management and logistics.
Company must focus on its operations management and try to provide training and development
to all the workers who are working and operation management department so that they can
utilise order resources properly and this will benefit the company and its profitability. Company
should focus on its logistics as well.
CONCLUSION
Through this report it can be concluded that report has discussed logistics mix of L’Oreal.
The various elements of logistics mix are analysed. It is essential in order to meet the
requirements of the company. Report has also evaluated that how workforce are managed in
operations and supply chain. Operation Management implies improving your business for a
specific result through changes at the operational level. While every free business work is
fundamental, planning them in a coordinated design is the distinction among disappointment and
achievement.

REFERENCES
Books and journals
Zhang, W.J., Wang, J.W. and Lin, Y., 2019. Integrated design and operation management for
enterprise systems.
Boscari and et.al 2018. National culture and operations management: a structured literature
review. International Journal of Production Research.56(18). pp.6314-6331.
Choi and et.al, 2018. Big data analytics in operations management. Production and Operations
Management. 27(10). pp.1868-1883.
Benjaafar and Hu, 2020. Operations management in the age of the sharing economy: what is old
and what is new?. Manufacturing & Service Operations Management. 22(1). pp.93-101.
Glock and et.al, 2019. Applications of learning curves in production and operations
management: A systematic literature review. Computers & Industrial Engineering. 131.
pp.422-441.
Kumar and et.al., 2018. Research in operations management and information systems interface.
Production and Operations Management. 27(11). pp.1893-1905.
Gölzer and Fritzsche, 2017. Data-driven operations management: organisational implications of
the digital transformation in industrial practice. Production Planning & Control. 28(16).
pp.1332-1343.
Lee and Tang, 2018. Socially and environmentally responsible value chain innovations: New
operations management research opportunities. Management Science. 64(3). pp.983-996.
Magon and et.al, 2018. Sustainability and performance in operations management research.
Journal of cleaner production. 190. pp.104-117.
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