This report offers a comprehensive analysis of L'Oréal's business strategy, examining its macro-environmental factors, internal capabilities, and competitive landscape. It begins with an introduction to business strategies and their importance, followed by an application of the PESTLE framework to analyze political, economic, social, technological, legal, and environmental factors impacting L'Oréal. The report then delves into stakeholder analysis, identifying key stakeholders like customers, the government, and employees. Next, it utilizes SWOT and VRIO analyses to assess L'Oréal's internal strengths, weaknesses, opportunities, and threats, as well as the value, rarity, imitability, and organization of its resources. The report further explores Porter's Five Forces model to understand the competitive environment. Finally, it proposes a strategic management plan for L'Oréal, outlining strategies, objectives, and tactics for sustainable growth, concluding with a summary of the key findings and recommendations.