This report provides a comprehensive business strategy analysis of L'Oreal, a major player in the personal care industry. It begins with an introduction to business strategy and then delves into internal and external analyses. The PESTLE analysis examines political, economic, social, technological, legal, and environmental factors impacting L'Oreal. A stakeholder analysis identifies key stakeholders and their interests. The VRIO analysis evaluates the company's resources and capabilities. The report also applies Porter's Five Forces model to assess the competitive environment. The analysis includes the threat of new entrants, substitute products, bargaining power of suppliers and customers, and competitive rivalry. The report concludes with strategic recommendations for growth platforms, strategies, and a strategic management plan, including objectives and tactics.