L'Oréal Australia Probiotic Facial Sheet Mask Launch Plan

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MANAGING A SUCCESSFUL BUSINESS PROJECT
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Executive summary
The research project creates a plan for product launching ceremony for a cosmetics company
namely L’Oréal in Australia. Project objectives, strategy and purposes are structured to
determine demand of new product of L’Oréal namely probiotic facial sheet mask in demand and
product launching processes. A project management plan has been generated here to collect data
regarding product launching ceremony and quality, costs, schedule and project risks have been
identified for this purpose. 50 people of Australia and 3 mid-line managers of L’Oréal have been
considered to acquire primary quantitative and qualitative data. Data has been evaluated to
determine the ways in which product can be launched by L’Oréal and recommendations have
been to improve processes of launching ceremony. The project also includes my learning and
knowledge regarding data collection on product launching.
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Table of Contents
Introduction......................................................................................................................................4
Overview of the company................................................................................................................5
P1 Devise project aims and objectives for a chosen scenario (M1, D1).........................................6
P2 Produce a project management plan that covers the aspects of cost, scope, time, quality,
communication, risk and resources (M1, D1).................................................................................7
P3 Produce a work breakdown structure and a Gantt chart to provide for timeframes (M1, D1).13
P4 Small scale research by applying qualitative and quantitative research methods (M2, D1)....15
P5 Analyse research and data using appropriate tools and techniques (M3)................................25
P6 Communicate appropriate recommendations as a result of research and data analysis (M3,
D2).................................................................................................................................................26
P7 Reflect on undertaking the research to meet the stated objectives and own learning and
performance (M4, D2)...................................................................................................................27
References......................................................................................................................................35
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Introduction
Globalisation helps the companies to improve their sales and profit margin by enhancing brand
awareness and launching new profit. Product development and launching in different area is
necessary for the businesses to gain more customer base and operate business expansion. The
present report identifies new launched product of a cosmetics company namely L’Oréal and
launching of this product in Australia. A project management plan is created to collect data
regarding the product development processes of L’Oréal and the market condition of Australia.
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Overview of the company
L’Oréal is cosmetic or personal care Company which has headquarter in Clichy, France. It is
largest cosmetics company of the UK that provide different types of products including skin
care, hair care, hair colour products, perfume, makeup and sun protection. The company is
present in 130 countries in five continents and they provide cosmetics innovation for men and
women. The company has acquired €4.92 billion of operating profit in 2018 and net profit has
been €3.89 billion. Revenue of L’Oréal has been which has been €26.024 billion in 2017. The
organisation has improved 18.3% of sales in 2018 and earnings per share have been €7.08
(loreal-finance.com, 2019).
Figure 1: Revenue and income of L’Oréal
(Source: loreal-finance.com, 2019)
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P1 Devise project aims and objectives for a chosen scenario (M1, D1)
Project aim
Aim of the project is to identify the procedures by which L’Oréal can launch new product
namely Probiotic facial Sheet mask in Australia.
Project objectives
 To identify the success of the new launched product of L’Oréal named Probiotic facial Sheet
mask in UK market
 To evaluate the market condition and demand of this product in Australia
 To determine the processes that can be followed by the company to launch their products in
Australia
 To recommend the strategies by which the company can improve their product launching
processes in Australia
Problem statement
It has been identified that Probiotic Sheet mask for face that has been launched by L’Oréal has
faced high success in the UK as it has high demand in the UK (Loreal.com, 2019). It has been
identified that 37% of world’s launches have been in the UK due to unique ecosystem of the skin
tone of the UK people in 2018. On the contrary, it is observed that the skin tone of the people of
Australia is completely different. Therefore, it can be difficult for L’Oréal to launch their
products in Australia without understanding the demand of the product and its usefulness for
Australian. As L’Oréal has lack of knowledge in the requirements of launching ceremony in
Australia, it can create issue for launching new product.
Purpose of the project
Project evaluates the market condition of demand of new launched product of L’Oréal and
determines project launching processes in Australia. It helps the company to operate launching
ceremony effectively within time. The project is also helpful for the company to improve product
launching functions and it can help future research studies. A plan for managing this project is
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generated here to recognise accurate schedule, costs, quality, resources and communication
required for completing project.
P2 Produce a project management plan that covers the aspects of cost, scope, time, quality,
communication, risk and resources (M1, D1)
Cost management
Activity Required cost per
hour ($)
No. of Hours ($) The exhaustive
amount (Total
Amount) ($)
Selection and gathering
of project resources
14 9 257
Resource allocation 6 11 173
Collection of data
collection based on
quantitative and
qualitative method
8 17 221
Analysis of data 5 10 186
Point out advanced
technologies that
facilitates data analysis
6 4 125
Identification of the
processes required for
3 7 138
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project development
and improvement
Total Amount: $1100
Table 1: Costs for project
(Source: Created by the learner)
Time management
Activity Time (Days)
Collection of the resources for project 8
Allocation of resources and categorise them for each activity 7
Collection of data through quantitative and qualitative method 18
Identification of proper techniques to improve data analysis and project
completion speed
5
Interpretation of data 12
Management of procedures for developing and improving project
outcomes
6
Table 2: Time schedule
(Source: Created by the learner)
Scope management
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Included Scope
In this project, a project management plan is created by analysing quality, communication, time,
costs and risks that can be faced in acquiring data regarding the product launching processes of
L’Oréal. Proper method of data collection and its importance is analysed in the project.
Quantitative data has been collected from people of Australia and qualitative data has been
collected from the managers of L’Oréal.
Excluded Scope
Secondary data would be collected for the research to improve the quality of launching ceremony
and the factors that are required for developing products would not be included in project scope.
Quality
Role Quality Responsibility
Project supervisor Supervisor of the project has made project schedule and data
collection plan after classifying resources and allocating costs
for project activities. Project supervisor also had
responsibility to measure the performance of team
individuals.
Team leader Team leader has identified appropriate procedures of
collecting quantitative and qualitative data collection
processes as well as has ensured all data have been collected
ethically and completely.
Teammates Team members have conducted survey and interviews
through selecting people of Australia and managers of
L’Oréal to gather data regarding the new product launching
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ceremony of the company in Australia.
Table 3: Team responsibility for quality management
(Source: Created by the learner)
Communication plan
What Who Why When Method
Generation of
project
management plan
for identifying
costs, schedule
and resources
Project
supervisor
and team
leader and
Communication for
creating proper
project plan is
required for
managing time and
costs during project
(Kerzner and
Kerzner, 2017)
In project
staring time
Meeting, emails
and feedback
forms
Identification of
the data collection
method and
Selection of
participants for
survey and
interview
Team leader
and team
members
It is essential to
determine whether
quantitative and
qualitative data
collection methods
can be selected for
collecting data which
can increase project
reliability
At the time
of project
initiation
Calls, emails and
in-field
communication
Techniques
required for
Project
supervisor,
Appropriate data
analysis processes
After
collection of
calls and one-to-
one conversation
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interpretation of
data
team leader
and team
members
can be identified
which is effective to
plan launching
ceremony for
L’Oréal
data from
people of
Australia and
managers of
L’Oréal
Table 4: Communication processes
(Source: Created by the learner)
Resources
Human Resources
Human resources of the project are team leader, team members and project supervisor. Project
individuals have gathered and interpreted data to plan proper product launching ceremony for
L’Oréal.
Material and information Resources
Material resources of the project have been pen, paper, and software and disk memory along
with other stationary materials which are necessary for gathering, analysing and printing data.
The information have been collected from are journals and news articles as well as they are
stored in databases.
Financial resources
Crowdfunding and venture capital have been financial resources of project. It has utilised cost
breakdown structure to categorise costs for each project activity. Financial resources have
provided monetary support to maintain quality and complete the project successfully (Serra and
Kunc, 2015).
Risk Assessment
Risk Type of Implication Chances of Mitigation strategy
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Overview Influence occurrence
Financial
issues
High Possibility of
Incomplete project
due to lack of
resources
Medium Consultation from
financial experts is
required to allocate
project resources and
costs
Shortage of
time
High Lack of time
facilitates
incomplete data
collection that can
decrease
reliability of
information
High Project supervisor can
create short-term
goals after convening
meeting with team
individuals
Improper
data
collection
Medium The project cannot
determine
effective for
product launching
ceremony of
L’Oréal
High Training is required
for team individuals
to successfully collect
data and regular
supervising on data
collection is required
for project supervisor
(vom Brocke and
Lippe, 2015)
Lack of
resources
High Problems in data
collecting and
storing
Medium Quantity and quality
of resources needs to
be examined before
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