Kuoni Destination Management: L'Oreal Product Launch Event Report

This report outlines the event management plan for a L'Oreal product launch in London, organized by Kuoni Destination Management. The report covers key aspects such as invitations, itineraries, and menus, providing a comprehensive overview of the event. It details the event's structure, including a two-day tour with activities, and a menu selection. Additional services like spa treatments, room alterations, transportation, and swimming pool access are also considered to meet client expectations. The report emphasizes the importance of providing these additional services to ensure client satisfaction. The Congress Centre in London is selected as the event venue, and the report concludes by highlighting the need for meticulous planning and the provision of comprehensive information to address client queries and meet their needs. The report references academic sources related to event management systems and video conferencing, indicating the broader context of the event planning process.

Event and Conferencing
Management
Task 2

Table of content
• Introduction
• Event
• Invitation
• Itenary
• Menu
• Additional services in an event
• Conclusion
• References

Introduction
Event planners such as Kuoni Destination Management organise
different types of events according to requirement and brief of
clients. In order to meet expectations of guests it is very
important for the managers to analyse all the additional services
which could be demanded by them. It can help to successfully
launch the event. This presentation is also based upon an event
which is going to be conducted in London.

Event
Assistant Events Project Manager of Kuoni Destination
Management is being asked by a client which is L'Oreal to conduct
a multi destination product launch stand for a destination. The
destination which is being selected by the manager is London . The
event is going to be conducted at The Congress Centre which is
established in London. Around 32 exhibition stands could be
arranged in the hall. All the arrangements are going to be made by
Kuoni Destination Management's manager.

Invitation
Invitation
We are glad to invite you to the multi destination product launch of
L'Oreal. It will be organised in London with different types of tourism
which includes cruise, luxury, heritage, spa and wellness. It will be a
tour of two days. Further informations are as follows:
Destination: Congress Centre
Address: Congress Centre, 28 Great Russell Street, London
Booking will be started on 31st of July 2019. For further queries kindly
contact on following number:
Contact No: 3254879
[Assistant Events Project Manager (Kuoni Destination
Management)]

Itenary
Activities Time period
Arrival at Port 11:00 AM on 18th September
Cruise will leave at 12:00 PM
Lunch 2:00 PM
Arrival in London 4:00 PM
Welcome Drinks at hotel 4:30 PM
Visiting the British Museum 5:00 PM
Return to Hotel 8:00 PM
Dinner 10:00 PM
Morning snacks 8:00 AM on 19th September 2019
Going out for adventure 9:00 AM
Lunch 2:00 AM
Visiting the product launch 3:00 AM

Menu
Dishes Meal
Bread Omelette Breakfast
Coffee or tea With breakfast
Boiled egg Breakfast
Orange juice With breakfast
Fried rice with fish Lunch
Chicken & Sundried Tomato Baguette Bites Lunch
Peri peri chicken burger Lunch
Reuben Sandwich Lunch
Bowties and Broccoli Dinner
Sheet pan sausages and veggies Dinner
Vegan Chickpea Shakshuka Dinner

Additional services in an event
Spa: It is an additional service which could be acquired by
clients by paying additional amount to the event planner. In order
to meet requirements of customers it is very important for event
organisers such as Kuoni Destination Management to provide
them all the services that they are willing to acquire additionally.
Spa is an additional service which could be demanded by clients
while going out for an event.

Continued...
Room alteration: Sometimes clients book standard room with
no air conditioner and afterwards they plan to alter or change
their room. For this service hotels change additional cost. In
order to meet this requirement of customers it is very important
for Kuoni Destination Management to book such hotels for
clients where rooms could be changed or altered according to
requirements of clients.

Continued...
Transportation: Customers can ask for one more additional
service which is transportation sometimes they do not include it
in their package but after visiting the new destination they prefer
to travel with the event organisers. For this purpose, managers in
Kuoni are required to be prepare and plan for additional vehicles
which could be provided to clients when they demand for it.

Continued...
Swimming Pool: While booking travel or event packages
customers do not pay attention to the extra services and directly
book package. When they visit the destination and they find that
they can enjoy more they ask for additional services such as
swimming pool. It could be acquired by them for extra money.

Conclusion
This presentation concludes that for event organisers it is very
important to organise events in such manner which can result in
satisfaction of clients. For this purpose they have to prepare
different documents such as invitations, menu, itenary so that
clients can resolve their queries. It is also vital for organisations
in event industry to meet requirements of customers by providing
them all the additional services which could be asked by them.

References
Schwieger, D., 2019. System Design and Development of a
Tween Esteem Event Management System Case. Information
Systems Education Journal. 17(2). p.35.
Sheldon, C. D. and Trott, J., 2019. P436 Attitudes to video
conferencing for clinical consultations among adult patients with
cystic fibrosis. Journal of Cystic Fibrosis. 18. pp.S180-S181.

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