Sales Planning and Operations Analysis: L'Oreal Product Launch Report

This report focuses on L'Oreal's sales planning and operational strategies for the launch of new cosmetic products, specifically lipsticks. It begins with an introduction outlining the company's global presence and the scope of the report. The report then explores product classification, highlighting the specific lipstick types. It justifies the choice of L'Oreal, emphasizing its branding, product quality, and inclusivity. The report details product features and qualities, including texture and application. It also covers sales and marketing strategies, such as the use of trade shows and online platforms, alongside pricing and promotional offers. The report concludes with a summary of key findings and references relevant academic sources, providing a comprehensive overview of the sales and marketing aspects of the product launch.

Sales Planning and
Operations
(Task 2)

Table of Content
● Introduction
● Product Classification
● Why L'Oreal?
● Features and qualities
● Sales and Marketing
● Offers and Price
● Conclusion
● References

Introduction
L'oreal is planning to produce and launch new products of
cosmetic line for the further development and expansion of
organisation. The organisation deals its products in various
countries and nations along with cosmetic, hair products and
services. The report will study various aspects of prepare
and presenting new products involving marketing, feature of
products.

Product Classification
• L'Oreal have launched a
some new exotics colours
in lipsticks.
• A formal classification of
those lipsticks which the
company have catered
mentioned in next slides.

Why L'Oreal?
• Inclusive branding and products
• There is no limited edition
• effective and good quality

Features and qualities
• Creamy smooth feel
• Indulge in richness beyond care along with the best
luxurious rich matte colour
• Start applying in centre for the bets and amazing look
• It keep the lips more smoother and softer along with
intense hydration and creamy feel.

Features and qualities
• Creamy smooth feel
• Indulge in richness beyond care along with the best
luxurious rich matte colour
• Start applying in centre for the bets and amazing look
• It keep the lips more smoother and softer along with
intense hydration and creamy feel.

Sales and Marketing
• The company is using various trade
shows, fashion shows and other
events and activities for promotion.
• The products is available in all
organisational stores such as
websites, online sites, l'oreal stores
etc.

Offers and Price
• Cost of products begin from 8.36€- 20.55€ depending
on colour price and other factors.
• There is season off in December last with 15% on all
lipsticks colours.
• Christmas offers can be seek on websites and stores
which is Upto 50% off on each products.

Conclusion
This is require to have proper information and data related
to a products and services for proper sales operations
planning. L'Oreal can sell their products and make a
successful launch through the help of proper marketing and
promotions.

References
• Autry, W. C. and et. al., 2013. Managing the Global Supply Chain
(Collection)FT Press Operations Management. FT Press.
Winston, W. and Carter, T., 2013. Contemporary Sales Force
Management. Routledge.
• Bilginer, Ö. and Erhun, F., 2015. Production and sales planning in
capacitated new product introductions. Production and Operations
Management. 24(1). pp.42-53.
• Burrows, B. R., Cecere, L. and Hackett, P. G., 2012. The Market-Driven
Supply Chain: A Revolutionary Model for Sales and Operations Planning
in the New On-Demand Economy. AMACOM Div American Mgmt Assn.
• Huang, Q. and et. al., 2016. Global Production and Sales Network
Planning. Journal of Service Science and Management. 9(04). p.320.

Thank You