L'Oreal Promotion Strategy: Examining HR, Marketing, and Finance Roles

This report analyzes the roles of human resources, marketing, and finance in the promotional activities of L'Oreal, a leading cosmetics company founded in 1909 by Eugene Schueller. It highlights how the HR department identifies and develops capable employees for promotional activities, contributing to creative and attractive strategies. The finance function is responsible for providing an accurate budget to support various promotional methods. The marketing function analyzes customer needs and market trends to effectively promote L'Oreal products. The report concludes that effective promotion is crucial for increasing sales and emphasizes the importance of utilizing various promotional methods.

L’Oreal
Promotion is one of the essential element of
marketing mix and it is very important in providing
awareness about products in market area (Punjaisri
and Wilson, 2017).
This poster is based on L’Oreal company which is
dealing in cosmetics industry. This organization was
developed in 1909 by Eugene Schueller. This poster
will include role of human resource, marketing and
finance function in promotion.
Role of HR & Marketing
Punjaisri, K. and Wilson, A., 2017. The role of
internal branding in the delivery of employee
brand promise. In Advances in corporate
branding (pp. 91-108). Palgrave Macmillan,
London.
Lee, C.H. and et.al., 2014. Marketing mix and
customer equity of SPA brands: Cross-cultural
perspectives. Journal of Business Research,
67(10), pp.2155-2163.
Role of Finance
Role of Finance – This function of L’Oreal
company is responsible for providing finance
for conducting promotional activates. It is role
of finance function to provide right and
accurate budget so that company can use
different methods of promotion.
There are different function of L’Oreal company that
play major role in promotion of products.
Role of Human resource – This function will help
in identifying and determining most capable
employee in order to conduct promotional activities
(Lee and et.al., 2014). This will support in
developing effective strategy that will lead to
promotion in more creative and attractive manner.
Role of Marketing – Marketing function will help in
analyzing the needs and wants of customers. This
function of marketing is very supportive in
promotion of L’Oreal company products in better
manner. Through this information of market and
current trends are determined for conducting
promotional activities more effectively.
Introduction
References
Conclusion
From the above poster it has been determined
that promotional is very crucial for
organization as effective promotional
activities will lead to increase in sales of
business. It is essential for company to use
various ways of promotion.